William Thomas Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

Skilled, resourceful, and entrepreneurial creative director leading a multidisciplinary creative team to multiple, successful New York Times bestsellers.Highlights:◆ Build and manage creative teams of designers, photographers, illustrators, and other creatives in producing best-selling titles that led to the company's highest-grossing year.◆ Provide visual design direction in the production of highly visual lifestyle products with stunning, full-color, thoughtful compositions while mindful of production technical requirements. ◆ Collaborate with popular social media influencers and creative teams to produce global products that hit the New York Times Bestseller list and were featured in various talk shows.◆ Create content marketing campaigns using Amazon A+ marketing media to increase sales 5% through engaging product pages.◆ Established workflow and consistent file management best practices to pivot entire creation process virtual and kept all projects on schedule during a pandemic.

Indianapolis, Indiana, United States

Led the creation of compelling consumer products aligned with organizational goals through strategic vision, project management, innovation, and effective communication with internal and external stakeholders.Highlights:◆ Directed the creative vision and execution of myriad fitness and cooking titles, coordinating photographer, stylists, and models to create bespoke, compelling products.◆ Implemented effective team management strategies to ensure the successful execution of design projects and the growth and development of team members.◆ Designed compelling, full-color projects with strong emotional appeal in fitness, technology, cooking, and many lifestyle topics for domestic and international markets alike.◆ Led a team of designers by providing guidance and mentorship, as well as fostering a collaborative and creative work environment.

Indianapolis, Indiana, United States

Designed compelling, full-color print and digital products with strong emotional appeal in fitness, technology, cooking, and myriad lifestyle topics for domestic and international markets alike.Highlights:◆ Directed the UI and UX of a user-generated content site dedicated to how-to articles, which resulted in doubled engagement and significant reduction in page abandonment rates.◆ Facilitated in the development of user personas and their journeys through the various features of a user-generated content website.◆ Designed gamification badges and strategies to encourage user interaction and exploration of new features.◆ Led photo art direction for multiple fitness and cooking titles, coordinating photographer, stylists, and models to capture the perfect moment for every page.◆ Mentored coworkers in production, web design, new media, and editorial integration in Adobe Creative Suite.

Indianapolis, Indiana, United States

Built a solid record of achievement and extensive portfolio of work for the largest trade book publisher in the world.◆ Transformed division's website from static product catalog to an interactive, content-rich destination that increased traffic 3000% and improved brand awareness and affinity.◆ Developed, designed, and provided photography for two volumes of lively, full-color picture puzzle books that became some of the best-selling products for the division.◆ Designed highly regarded, full-color books on photography, design, crafting, and varied lifestyle topics.◆ Created targeted print and interactive online ads for magazines, catalogs, website communities, and specialty websites.◆ Mentored coworkers in production, website construction, HTML, and new media; as well as established workflow best practices to accommodate telecommuters.

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

◆ Created covers and marketing materials for instructional books on software,programming, and technology topics.◆ Produced web banners, ads, and interactive Flash content for technologysites.◆ Directed the design and production of imprint-specific catalogs.