Michael Wolfe Email & Phone Number

As a Managing Director at ICR, I develop and orchestrate strategic corporate communications and public relations initiatives for a broad spectrum of consumer-facing businesses. Covering a broad client and category spectrum including retail, restaurants, packaged goods, digital services, food technology, health/fitness and others in both B2B and B2C sectors, I lead dynamic teams to deliver impactful campaigns and communications solutions.My expertise extends to navigating complex… Show more As a Managing Director at ICR, I develop and orchestrate strategic corporate communications and public relations initiatives for a broad spectrum of consumer-facing businesses. Covering a broad client and category spectrum including retail, restaurants, packaged goods, digital services, food technology, health/fitness and others in both B2B and B2C sectors, I lead dynamic teams to deliver impactful campaigns and communications solutions.My expertise extends to navigating complex go-public transactions, including successful IPOs and SPACs, where I provide invaluable counsel on communication strategies during critical phases. I have a proven track record in crisis communications, adeptly managing reputational challenges and safeguarding brand integrity for clients across industries.A notable aspect of my role involves spearheading byline writing initiatives and developing strategic positioning and messaging strategies. I leverage my comprehensive industry knowledge to craft compelling narratives that resonate with target audiences and enhance corporate/brand visibility. Show less

Developed marketing and content creation services production company and consultancy.Projects included:- Documentary feature film, currently in production- Public relations work, including byline writing and consulting- Launch of consumer podcasts and audio storytelling work- Other branding, creative writing and marketing consulting projects

Stamford, Ct

Fifth Season Financial is a category-leading specialty lender, serving the patient, healthcare and alternative investment communities.As the company's first Chief Marketing Officer, I built and implemented multimedia marketing and media efforts to create awareness and spark consumer inquiry. My efforts have changed the brand's perception and helped drive a significant increase in activity. These include:• Development of a new brand platform, including logos, tagline, marketing… Show more Fifth Season Financial is a category-leading specialty lender, serving the patient, healthcare and alternative investment communities.As the company's first Chief Marketing Officer, I built and implemented multimedia marketing and media efforts to create awareness and spark consumer inquiry. My efforts have changed the brand's perception and helped drive a significant increase in activity. These include:• Development of a new brand platform, including logos, tagline, marketing materials and other collateral.• Management of multimedia campaigns, weaving digital, print and broadcast efforts (including the company's first-ever television campaign).•.Relaunching the company's website and social/SEO efforts, resulting in an 809% increase in users and sessions.• Leading the creation of new content channels, including explainer videos, blog content and testimonial development.• Spearheading the implementation of Salesforce CRM, resulting in the company's first lead tracking and attribution data.In all, our marketing efforts have led to significant increases in consumer inquiries and applications within two years. Show less

Greater New York City Area

I led the advertising and marketing sales efforts for Modern Luxury, the magazine industry's largest portfolio of local luxury publications. The portfolio totaled 58 titles in 18 of the most affluent markets in the United States.I managed a staff of 18 sales and marketing professionals responsible for all national advertising across multiple luxury categories (including fashion, jewelry/watches, automotive, beauty, travel, wine & spirits, etc.).I helped lead a reorganization of… Show more I led the advertising and marketing sales efforts for Modern Luxury, the magazine industry's largest portfolio of local luxury publications. The portfolio totaled 58 titles in 18 of the most affluent markets in the United States.I managed a staff of 18 sales and marketing professionals responsible for all national advertising across multiple luxury categories (including fashion, jewelry/watches, automotive, beauty, travel, wine & spirits, etc.).I helped lead a reorganization of the national sales force along category lines to enhance the leadership credentials of Modern Luxury representatives.We established a new market position and developed materials that increased the portfolio's visibility and prominence among leading luxury advertisers.Our expanded national marketing efforts that combined print, digital and local event access increased revenue (contrasting the trend in revenue decreases by print titles). Show less

I led multimedia sales and marketing for this innovative and respected thought-leader publication, reporting directly to the company President. I managed a staff of 16 sales and marketing professionals, responsible for advertising revenue generation and sales/marketing P&L across the magazine, website, mobile and tablet platforms.In my time at The Week, I successfully integrated the print and digital sales efforts, resulting in a projected 125% increase in digital revenues in… Show more I led multimedia sales and marketing for this innovative and respected thought-leader publication, reporting directly to the company President. I managed a staff of 16 sales and marketing professionals, responsible for advertising revenue generation and sales/marketing P&L across the magazine, website, mobile and tablet platforms.In my time at The Week, I successfully integrated the print and digital sales efforts, resulting in a projected 125% increase in digital revenues in 2013.I also developed, sold and executed the largest integrated platform in The Week's history (Business Made Simple, Presented By Xerox). This program, one of the industry's first efforts to involve native advertising, won several industry awards.I also led the creation and launch of a vertical trade publication, The Week On Advertising, distributed to the advertising industry and designed to add additional brand visibility in a crowded print marketplace. Show less

Greater New York City Area

Owned by The Week Publications, Mental Floss was a respected print brand that was in the midst of a strong growth in digital presence.I established a new marketing position for Mental Floss (focusing on millennials) that rejuvenated the brand and dramatically increased advertising revenue.I also helped lead Mental Floss' efforts in native advertising efforts online, leading to the first major national advertising for the brand.

After three months at Rolling Stone, I was promoted to Publisher of Men's Journal, leading advertising sales and marketing and reporting directly to the Chief Operating Officer.Managing a team of 17 sales and marketing professionals, we quickly reversed a trend of advertising page declines and lead team to 8% paging growth in 2H 2010 and an additional 7% growth in FY 2011. These gains led the competitive category in both paging and revenue share.I conceptualized and sold… Show more After three months at Rolling Stone, I was promoted to Publisher of Men's Journal, leading advertising sales and marketing and reporting directly to the Chief Operating Officer.Managing a team of 17 sales and marketing professionals, we quickly reversed a trend of advertising page declines and lead team to 8% paging growth in 2H 2010 and an additional 7% growth in FY 2011. These gains led the competitive category in both paging and revenue share.I conceptualized and sold cross-platform advertising and promotional programs across a wide variety of advertising categories, including apparel, automotive, travel, consumer electronics, spirits and packaged goods,Our programs included the development of the Men's Journal Collection, the brand's first pop-up holiday shop platform.We also developed new brand positioning (centering on experiential luxury) that created stronger market differential on for the Men's Journal brand. Show less

My role at Best Life, a new entrant into the men's lifestyle category, was to bring strategic leadership and experience and establish the brand as a viable alternative to legacy titles. I was responsible for driving revenue and managing P&L, reporting directly to the Executive Vice President, Group Publisher.I led a national sales, marketing and business staff of 25 professionals (with minimal attrition). Our efforts resulted in the brand's marketplace emergence.• My team… Show more My role at Best Life, a new entrant into the men's lifestyle category, was to bring strategic leadership and experience and establish the brand as a viable alternative to legacy titles. I was responsible for driving revenue and managing P&L, reporting directly to the Executive Vice President, Group Publisher.I led a national sales, marketing and business staff of 25 professionals (with minimal attrition). Our efforts resulted in the brand's marketplace emergence.• My team achieved a 61% increase in 2007 revenue across all major advertising categories (ranking 3rd of all measured national publications), followed by a 22% revenue increase in 2008 (despite a declining advertising market). We captured significant competitive market share during both periods.• We developed and produced premium advertising categories that were new to Rosalie, including luxury fashion, watches, high-end automotive and financial services.• These efforts resulted in Best Life's inclusion on Adweek's annual Hot List in all years of eligibility.• I led the development of new marketing platforms and initiatives, including consumer events (winner of Folio FAME Award for Best Custom Advertiser Event), proprietary audience and consumer research.My high-level customer access (President, CMO, Marketing Directors) gave Best Life new visibility and led to the negotiation of key advertising packages with top agency and client decision-makers. Show less

I held a key management role in advertising sales and marketing for GQ, the premiere American men's lifestyle publication, reporting to the SVP, Publisher. I was an integral member of the management team chosen to contemporize the GQ brand and its marketing.• Managed an international team of 20 sales representatives to generate and grow advertising revenue.• Drove $19 million (+29%) increase in advertising revenue over 3 years.• Oversaw the development of new media… Show more I held a key management role in advertising sales and marketing for GQ, the premiere American men's lifestyle publication, reporting to the SVP, Publisher. I was an integral member of the management team chosen to contemporize the GQ brand and its marketing.• Managed an international team of 20 sales representatives to generate and grow advertising revenue.• Drove $19 million (+29%) increase in advertising revenue over 3 years.• Oversaw the development of new media platforms (wireless, podcasting) to provide additional marketing vehicles.• Led GQ to Advertising Age "A List" in 2005 as one of the industry's most successful magazines. Show less

I helped lead advertising sales efforts for O, The Oprah Magazine, one of the most successful magazine launch periods in industry history. Reporting to the Publisher, I lead a national team of 14 sales representatives with no attrition.• Our team increased advertising revenue by 255% over 3 years.• We developed and sold successful promotional platforms, including large-scale event programs (Live Your Best Life Tour) and in-book creative efforts.• These efforts resulted… Show more I helped lead advertising sales efforts for O, The Oprah Magazine, one of the most successful magazine launch periods in industry history. Reporting to the Publisher, I lead a national team of 14 sales representatives with no attrition.• Our team increased advertising revenue by 255% over 3 years.• We developed and sold successful promotional platforms, including large-scale event programs (Live Your Best Life Tour) and in-book creative efforts.• These efforts resulted in O, The Oprah Magazine's selection as #1 on Adweek's "Hot List" in 2003 (our first year of eligibility) Show less

Sales Representative and Sales Development Manager