Brand And Experience Strategist | Driving Meaningful Connections Through Insight And Strategy
Self-Employed
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William Goff Email & Phone Number
Brand and Experience Strategist | Driving Meaningful Connections Through Insight and Strategy
at
Self-employed
LinkedIn matched
2 data sources
Profile completeness 71%
Current company
Self-employed
Role
Brand and Experience Strategist | Driving Meaningful Connections Through Insight and Strategy
Location
Boston, Massachusetts, United States
Who is William Goff? Overview
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William Goff is listed as Brand and Experience Strategist | Driving Meaningful Connections Through Insight and Strategy at Self-employed, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for William Goff.
William Goff previously worked as Brand & Experience Strategist | Driving Meaningful Connections Through Insight & Strategy at Self-Employed and Director of Brand Planning and Experience at Mechanica.
Profile bio
About William Goff
As a fractional Brand & Experience Strategist, I specialize in helping brands define, refine, and elevate their essence during pivotal moments of growth or transformation. With extensive experience across B2B, B2C, nonprofit, and SaaS organizations, I connect the dots between brand strategy, experience design, and audience engagement to deliver impactful, results-driven solutions.I partner with organizations to:-Reposition brands for competitive differentiation and growth.-Simplify complex offerings to resonate with target audiences.-Align brand and customer experiences to build trust and loyalty.-Craft personas, journeys, and frameworks that pinpoint moments for maximum audience impact.Whether you need a strategist to guide a brand transformation or a hands-on consultant for a specific project, I bring a strategic and flexible approach to meet your goals. Let’s work together to craft brand strategies and experiences that stand out, connect, and deliver lasting value.KEY SKILLSScreener/discussion guide development | Stakeholder and Customer Qualitative/Quantitative Research | Competitive Analysis | Data/Research Distillation | Insight GenerationPersona Development/Design | Readout Work-session Brand Positioning | Mission, Vision, Values Development | Talent Branding (EVP) | Experience Planning and StrategyCurrent/Future State Journey Mapping Brief Creation | Messaging Architecture | Information Design | Product Architecture/Taxonomy | Presentation Design | Process Creation/Illustration | Website IA / Navigation | CX/UX| Wireframing
Current workplace
William Goff's current company
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Self-Employed
6 roles · 29 years
William Goff work experience
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Brand & Experience Strategist | Driving Meaningful Connections Through Insight & Strategy
Current
Self-Employed
Nov 2024 - Present
Director Of Brand Planning And Experience
At Mechanica, I integrated experience design strategy and thinking into the traditional brand positioning process to ensure that brand perception, authenticity and engagement correlate directly to all aspects of experience, not just the big idea, look, feel and tone. In addition to upfront audience, stakeholder and experience research to better understand.
Dec 2014 - Nov 2024
Vp Group Director, Experience Strategy And Design
As a Strategist I...- Collaborated with brand planners to uncover and discover insights that lead to new opportunities- Conducted category and competitive assessments- Created user mindsets/personas/journeys to activate against- Translated insights into strategic directionAs a UX leader...- Managed and led UX team- Conducted experience work sessions to.
Nov 2007 - Dec 2014
Senior Information Architect/Ux Designer
- Conducted user research to better understand audience- Led competitive analysis- Culminated research into strategic direction- Architected experiences that delivered on creative strategy- Designed communication architectures- Created strategic sitemaps, user flows and wireframes
Sep 2002 - Jul 2007
Producer / Senior Producer
Modem Media
------------------------------- PRODUCTION-------------------------------- Managed large-scale dynamic corporate websites: - Served as information intermediary between functional groups- Developed/monitored budgets and resources -------------------------------CREATIVE-------------------------------- Facilitated brainstorming meetings for media distribution.
1997 - 2001
~4 yrs
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What company does William Goff work for?
William Goff works for Self-employed.
What is William Goff's role at Self-employed?
William Goff is listed as Brand and Experience Strategist | Driving Meaningful Connections Through Insight and Strategy at Self-employed.
Where is William Goff based?
William Goff is based in Boston, Massachusetts, United States while working with Self-employed.
What companies has William Goff worked for?
William Goff has worked for Self-Employed, Mechanica, Digitas, Mullen, and Modem Media.
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