Michael Franco Email & Phone Number

Melbourne, Victoria, Australia

Cover breaking science and tech news through articles that put complicated concepts into easy-to-understand articles of about 500-750 words. Develop leads, communicate with editors and other team members via Slack, write pitches, and stay abreast of site content.

Write home and garden content helping readers learn more about how to care for their property and execute DIY projects. Content appears on HomeServe's blog as well as other affiliate sites.

Asheville, North Carolina, United States

Provide content for a broad-range of clients with a focus in the space, science and technology fields. Includes feature stories, FOB pieces, blog posts, breaking news coverage, newsletters, email efforts, website content, direct mail packages, brochures and more. Specialties/Partial Client List Technology (Discovery Channel, Gizmag); Science (Discovery Magazine); Geek Culture (CNET); Internet/Mobile (Lifehacker.com); Software (Softonic); Nature (PBS); Health/Fitness (Discovery… Show more Provide content for a broad-range of clients with a focus in the space, science and technology fields. Includes feature stories, FOB pieces, blog posts, breaking news coverage, newsletters, email efforts, website content, direct mail packages, brochures and more. Specialties/Partial Client List Technology (Discovery Channel, Gizmag); Science (Discovery Magazine); Geek Culture (CNET); Internet/Mobile (Lifehacker.com); Software (Softonic); Nature (PBS); Health/Fitness (Discovery Health); Home Improvement (BobVilla.com, Angie’s List); General Knowledge (howstuffworks.com, Mental Floss); Travel (Islands Magazine); Lifestyle (Time Out Singapore) Show less

Write how-to articles primarily focused on the smart home vertical. Create buying guides evaluating the benefits and drawbacks of various tech products.

Edit home, pets, and craft content for grammatical and factual accuracy. Ensure content adheres to style guide. Improve content flow and pacing to be as appealing as possible to readers.

Asheville, North Carolina, United States

Reported on financial developments in the tech, healthcare and insurtech sectors during a temporary assignment. Wrote daily news stories, in-depth investigative pieces, and interviews with industry leaders.

Pen and edit stories about the serious and silly sides of space, science and technology for this well-respected online mag.

Contribute weekly articles to CNET's Crave blog.

Create weekly blog posts revolving around home improvement, decor, technology, landscaping and more.

Usa

Created, marketed and managed a full website on the About.con platform in the Bed & Breakfast vertical. Included content generation, CMS management, newsletter production and blogging.

Prague

Lime&Tonic provides access to exclusive experiences in the world’s coolest cities, carefully hand-picking and curating the best that each destination has to offer. Featured adventures range from custom culinary experiences to private social events, relaxing weekend getaways and adrenaline activities. A strong supporter of community initiatives, Lime&Tonic donates 10% of their revenues on each experience to a different local charity. www.limeandtonic.com

Oversaw all editorial components of a boutique media company’s operations. Served as editor-in-chief of Telescope magazine, a monthly lifestyle and television-highlights publication. Planned edit content, assigned stories and edited work from in-house writers and a team of freelancers. Managed art directors and helped shape the visual presentation of the magazine. Edited Good Living, a monthly lifestyle magazine focused on food and wine. Used high-quality content to help clients promote their… Show more Oversaw all editorial components of a boutique media company’s operations. Served as editor-in-chief of Telescope magazine, a monthly lifestyle and television-highlights publication. Planned edit content, assigned stories and edited work from in-house writers and a team of freelancers. Managed art directors and helped shape the visual presentation of the magazine. Edited Good Living, a monthly lifestyle magazine focused on food and wine. Used high-quality content to help clients promote their brands. Included website and EDM writing. Show less

Helmed I-S magazine, Singapore’s largest arts, fashion, entertainment, dining and nightlife weekly. Also headed up Where magazine--a tourist-oriented publication. Duties included developing content; planning editorial calendars; assigning stories; editing copy; liaising with production; writing stories, columns, editor’s letters and headlines; executing covers; and overseeing a staff of six writers plus interns, freelancers and columnists. Improved content and increased magazine size from 24 to… Show more Helmed I-S magazine, Singapore’s largest arts, fashion, entertainment, dining and nightlife weekly. Also headed up Where magazine--a tourist-oriented publication. Duties included developing content; planning editorial calendars; assigning stories; editing copy; liaising with production; writing stories, columns, editor’s letters and headlines; executing covers; and overseeing a staff of six writers plus interns, freelancers and columnists. Improved content and increased magazine size from 24 to 32 pages. Acted as Creative Director for Splash, an in-house advertising and custom-publishing group. Wrote and developed pitches, planned custom magazine launches, and pitched ideas to clients. Produced quarterly visitor guides for Singapore Tourism Board. Show less

Wrote and provided creative direction for direct marketing product brochures and sales letters across music, book, and video divisions. Areas of expertise included health, travel and lifestyle. Worked with editorial to develop new book concepts for testing. Wrote EDMs and website content. Managed the creative development and day-to-day responsibilities of staff writers and team of freelancers.

Ba, English

Ma, Creative Writing