As the Director of Client Success and Retention at Houston Chronicle, I lead a team of six client success/account managers who are responsible for delivering value, satisfaction, and growth to our digital advertising clients. I develop and implement processes and workflows to support sales programs, client sentiment metrics, retention, and reporting. I also launched automated client onboarding, surveys, journeys, and segmentation to enhance client experience and loyalty.I have a background in strategic, organizational, and marketing communications, with an M.A. from Texas Tech University and a B.A. from Texas State University. I've researched on mergers and acquisitions, remote workforce, mental health, and online wellness communities. I have also worked in advertising agency settings, where I focused on account management, creative strategy, branding, and communications. I am passionate about reading, writing, learning, language, and the human condition.
Listed skills include Advertising, Public Relations, Leadership, Writing, and 33 others.