Xinyu Xia Email & Phone Number

香港特别行政区

香港特别行政区

·Assisted with recruiting apprentice jockeys on recruitment days through cross-function collaboration and internal resources arrangement.·Participated in editing curriculum standards, progression plans, and teaching materials for specific training courses. (Bilingualism) ·Improved the design of textbooks for GDVIS, as well as the visualization and localization of those materials.

中国 上海市

·Coordinated with over 50 media and styling studios, scheduled the sample loan, collected and organised the exposure, and promoted the media release.·Wrote 8+ press releases and analysed main competitors from PR angles according to brand needs.·Completed weekly and monthly reports for two brands, and made further plans for future development. ·Participated in the promotion of a new Chinese fashion brand (GOLDLION 3388), including the Fashion Week runway and new offline shop opening event, inviting 35 KOLs & KOCs, 50+ media and stylists, as well as releasing 150+ press releases and media information related to the event. Relevant topics “金利来3388” and “3388复古密码” both received more than 30 million engagements on Weibo.

中国 上海市

·Wrote monthly Newsletter, including the new situation of competitive products, and gift mechanisms.·Planned the brand’s monthly purchase and gift mechanisms in department stores and special events.·Assisted in making promotional materials needed for the event, such as posters, banners, etc., which were applied to more than 40 counters in mainland China.·Customized POSM include environment-friendly bags, gift boxes, earphone cases, etc.·Participated in the planning of offline activities, such as makeup shows; improved the design of the platform, and other venues required by new product activities, and arranged on-site activities.

中国 上海市

·Responsible for the daily maintenance and operation of Sunglass Hut, including planning and publishing 4-5 Weibo posts and 1 WeChat tweet per week, which also helped increase 1400+ and 2700+ followers on WeChat and Weibo official accounts in three months.·Participated in brand research, competitive product analysis, and public relations crisis handling.·Explored new marketing approaches and provided creative ideas for the team, as well as selected appropriate KOLs and KOCs to help promote brand activities during large campaigns.

中国 上海市

·Completed more than 20 industry-related WeChat tweets, and adjusted the language style of the copy according to the specific requirements of different clients, thus helping the clients establish a strong brand image and achieve better publicity results.

Master, Bilingual Corporate Communication

Bachelor, Advertising