Xinyu Xia Email & Phone Number

香港特别行政区

香港特别行政区

·Assisted with recruiting apprentice jockeys on recruitment days through cross-function collaboration and internal resources arrangement.·Participated in editing curriculum standards, progression plans, and teaching materials for specific training courses. (Bilingualism) ·Improved the design of textbooks for GDVIS, as well as the visualization and.

中国 上海市

·Coordinated with over 50 media and styling studios, scheduled the sample loan, collected and organised the exposure, and promoted the media release.·Wrote 8+ press releases and analysed main competitors from PR angles according to brand needs.·Completed weekly and monthly reports for two brands, and made further plans for future development. ·Participated.

中国 上海市

·Wrote monthly Newsletter, including the new situation of competitive products, and gift mechanisms.·Planned the brand’s monthly purchase and gift mechanisms in department stores and special events.·Assisted in making promotional materials needed for the event, such as posters, banners, etc., which were applied to more than 40 counters in mainland.

中国 上海市

·Responsible for the daily maintenance and operation of Sunglass Hut, including planning and publishing 4-5 Weibo posts and 1 WeChat tweet per week, which also helped increase 1400+ and 2700+ followers on WeChat and Weibo official accounts in three months.·Participated in brand research, competitive product analysis, and public relations crisis.

中国 上海市

·Completed more than 20 industry-related WeChat tweets, and adjusted the language style of the copy according to the specific requirements of different clients, thus helping the clients establish a strong brand image and achieve better publicity results.

Master, Bilingual Corporate Communication

Bachelor, Advertising