Analytics Manager | Data Strategy, Advanced Data Visualization, & Client-Centric SolutionsAs Analytics Manager at PMG, I lead a team of four analysts, providing data strategy and advanced visualization solutions that empower clients to make data-driven decisions. My expertise is in aligning analytics with client objectives, delivering insights that are actionable, timely, and growth-focused.Key Achievements:Strategic Data Roadmaps for Marketing: Led the Alli Roadmap, a year-long initiative with Client Services and leadership from an iconic athletic retailer, achieving 100% of project goals. This roadmap transformed the client’s analytics capabilities, delivering real-time marketing insights and generating significant revenue for PMG.Advanced Data Visualization & Process Optimization: Developed "Mission Control," a reporting tool processing over 1 million data rows daily. This tool delivers agile data insights, reinforcing PMG’s strength in data-driven marketing and process efficiency.Leadership in Data Impact Presentations: Routinely developed and delivered quarterly presentations to North America and Global leadership, showcasing the impact of analytics on marketing strategy and strengthening client relationships.Team Development & Collaboration: As a people manager, I mentor analysts in SQL, ETL, and visualization techniques while promoting agile workflows. I engage with stakeholders to align strategies and maximize the value of analytics.Through strategic oversight, technical expertise in data management, and client-focused engagement, I drive analytics solutions that enhance decision-making, optimize processes, and contribute to PMG’s growth. Passionate about developing high-performing analytics teams, I’m committed to driving measurable impact in the marketing tech and analytics industries.

Strategic Data Management: Spearheaded the development of data strategies that aligned business objectives with robust analytics, facilitating the successful onboarding of high-profile clients like an iconic athletic wear brand.Data Visualization and Dashboard Development: Engineered and standardized interactive Tableau dashboards that integrate seamlessly with Alli, boosting client engagement and operational efficiency across multiple projects.Advanced Data Analysis Techniques: Utilized SQL and other data manipulation tools to cleanse, transform, and manage complex datasets, enhancing the quality and accessibility of business insights.Team Leadership and Development: Cultivated a high-performance analytics team, implementing best practices in data literacy and fostering a culture of continuous improvement and innovation.Project Management: Directed large-scale analytics projects from conception to execution, employing rigorous risk management strategies to meet deliverables on time and within budget.Client Relationship Management: Served as the primary analytics contact for clients, translating data-driven insights into strategic actions that deliver tangible value, securing client trust and satisfaction.Innovation in Analytics: Developed new data management methodologies and practices, pushing the boundaries of PMG’s analytics capabilities and setting new standards for client deliverables.

Compile and maintain social media analysis reports, that lead tofurthering our strategic positioning within our marketplaceResearch possible public relationship and media opportunitiesincluding blogs, podcasts, newsletters, and social media influencersCreated an internal campaign that fostered team collaboration andinstilled a common company vision (CRASH)

Advising small business owners on how to effectively, and strategically, reach their target audience through social media and live streaming. Specializing in Video Game, Gaming Hardware, and Entertainment.

As an initial contact for our clients, I determined their various marketing needs and tailored options across digital and print advertising mediums to meet those needs. I oversaw these projects from conception to production by communicating with internal and external team members. To maintain deadlines and budget, I utilized the web-based, project management tool, Workamajig, to effectively track short and long-term projects throughout their lifecycles. SCORR Marketing is the leading marketing and communications firm in the health sciences industry. We partner with organizations involved in global research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we achieve results for our clients by applying our proven, disciplined approach to synthesize market intelligence, strategy and creativity. We have locations across North America and Europe. For more information, visit www.scorrmarketing.com.

Under my supervision of the Yamaha “Game of the Week” campaign the Yamaha Corporation of America’s Percussion Twitter page reached over 1 million Twitter users within a three month period. This was a 46% increase from the previous year and propelled my division’s goal of becoming the foremost thought leader in our industry for all things percussion. Through my knowledge of current technology and trends, I researched, pitched, and implemented new channels, while educating internal staff on social media best practices to better Yamaha’s digital and social market share. These technologies, best practices and channels included:• 360Fly 360° Camera with tripod, harness adapters, and memory cards• Periscope live feed coverage during Winter NAMM 2016 Tradeshow• Educated internal staff on best practices for Twitter, Instagram, Periscope, Snapchat, and YouTube

Using my knowledge of the marching band activity, I scheduled, built, and implemented group percussion curriculum and lessons. By focusing on proper technique, musical awareness and etiquette I led the thirty person group to their highest competitive scoring season within the last twenty years.

I led customers to a decision by engaging with them and presenting them with many options, while also showing them up-sale items. By using sales and customer service skills, I quickly became the Sales Leader for the duration of his employment.

Used my acquired product knowledge to led customers to the right decision based on their individual needs, while retaining a positive relationship with the customer.