Zena Johnson Email & Phone Number

Seattle, Washington, United States

Managed all marketing including website, social media, brand awareness, product releases, email blasts, training materials, press releases, magazine articles, trade shows, catalogs, and brochures.• Designed and implemented strategic marketing to increase sales using catalogs, banner ads, email blasts, trade shows, newsletters, social media, web presence and merchandising displays.• Managed social media campaigns to positively portray brand and products using Facebook, LinkedIn and… Show more Managed all marketing including website, social media, brand awareness, product releases, email blasts, training materials, press releases, magazine articles, trade shows, catalogs, and brochures.• Designed and implemented strategic marketing to increase sales using catalogs, banner ads, email blasts, trade shows, newsletters, social media, web presence and merchandising displays.• Managed social media campaigns to positively portray brand and products using Facebook, LinkedIn and PulseTech’s blog.• Responded to media requests, wrote press releases and magazine articles to increase brand and product awareness.• Created copy and design layout for marketing materials such as the commercial product catalog, military product catalog, datasheets, flyers, manuals, social media posts and the company website.• Wrote course guides, brochures, and training videos to enhance B2B relationships to help in the understanding of complex product features and product benefits.• Managed CRM database and segmentation in order to effectively implement email marketing campaigns with an average above industry open rate of 19%. • Acted as a liaison between our military sales and commercial sales teams ensuring the message stayed consistent through both sales channels. Show less

Everett, Washington

Managed all aspects of distributor relationships including point of sale reports, communication, marketing programs, marketing budgets and auditing websites.• Managed $800,000 marketing budget. Approved marketing requests, reconciled accounts and created return on investment analysis.• Authored and published monthly newsletter to educate and gain mindshare of our US Vendors. This newsletter highlighted new products, promotions, and helpful sales hints. • Planned and coordinated… Show more Managed all aspects of distributor relationships including point of sale reports, communication, marketing programs, marketing budgets and auditing websites.• Managed $800,000 marketing budget. Approved marketing requests, reconciled accounts and created return on investment analysis.• Authored and published monthly newsletter to educate and gain mindshare of our US Vendors. This newsletter highlighted new products, promotions, and helpful sales hints. • Planned and coordinated worldwide sales training events and trade shows to promote and train internal and external customers on our products.• Initiated, organized, and led worldwide cross functional team in redesigning ‘Where to Buy’ section of the website. Enhanced features improved customer experience, increased leads and enabled us to leverage distributor relationships. • Designed and built a database using Excel to store distributor inventory reports that utilized a pivot table to show current and historical inventory levels and prices. Used this, point-of-sale, and bookings information to analyze data, patterns, and trends.• Created a distributor policy book which helped ensure alignment and adherence with company goals and policies. It helped improve relationships and ease of conducting business with our distributors.• Hired and managed Channel Sales Team administrative assistant. Show less

Business Administration, Marketing, Management, Graduated Cum Laude

Associate'S Degree, Business Finance