Abbas Raza Email & Phone Number

o Strategic Leadership: Led a high-performing team to achieve $23M in annual sales, driving significant growth and profitability.o Innovative Marketing: Launched and worked on TikTok Shop, generating $20K in monthly sales.o Product Innovation: Spearheaded the launch of 6 new products, contributing $300K in additional monthly revenue.o Sales Optimization.

Pakistan

• Managed a product portfolio of 68 SKUs being sold on Amazon US and CA
• Elevated the company’s revenue streams by 42% within 6 months of joining by identifying gaps in the market and improving product placement for the existing products portfolio
• Further increased the revenue for the FY 2019 by 58% from the trailing year by adding 25 new products in the portfolio and ensuring their successful launches while maintaining an overall ROI of more than 150%
• Spearheaded project for reducing the cost of marketing across sales channels to decrease the expenditure by 30%.
• Coordination with teams on building brand value and ensuring positive customer experience.
• Helped the company to be in top 150 sellers on Amazon in the FY2019 from top 600.

Pakistan

• Interpret data of logistics elements, including managing the supply chain, supplier management, strategic distribution, availability, and reliability.
• Changed the resource focus of the products from the supply side to the demand side while applying various strategies to increase the profitability by 70% from the past years
• Developed a new methodology for forecasting, planning and procurement to decrease the lead time and improve the return rate from the customers
• Collaborated with Business Development to introduce the company portfolio in 4 global markets namely Canada, UK, Europe and Japan by introducing a category of 36 products across board
• Development of marketing campaigns through SEO and SEM while optimizing the budgets and spend on each keyword as per their rank and Cost-Per-Click while maintaining the marketing budget target
• Branding of all the products and making sure a positive customer experience

Karachi, Pakistan

• Research on the consumer preferences and saving patterns
• Developing strategy to increase the retail base of the company

Karachi, Pakistan

• Initiated the Digital media at the agency while being a client servicing executive
• Designed Marketing strategies for various social media platforms (Facebook, Twitter and Instagram)
• Responsible for generating detailed insights, analyze them and revamp strategies as per the analysis
• Trained a team of 6 members on the requirements for digital platforms and how to arrange for the deliverables as per the clients requirements
• Designing and implementing digital strategies to create awareness by improving reach, generate engagement and derive conversions
• Prepare and execute Sales Promotion activities for Clients

Karachi, Pakistan

• Working with the Refinery Sales department and analyze the Supply chain methodologies of the company
• Conducted analysis on BYCO petrol survey and learnt distribution activities of BYCO for a new Lubricant

Karachi, Pakistan

• Conducting research from the students at the Primary level and Secondary level of their education.
• The results of the survey were to be compiled and given to GCSE to improve their curriculum.

• Part of the recruitment and Client servicing team.
• Acting as a liaison between the clients and the agency.
• Designing advertisements strategy for the clients.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Activities and Societies: 1. Model United Nations IBA Karachi (MUNIK), Director Social Outreach. 2. The Fringe 2014- Vice President.

High School, Pre-Engineering, A

Activities and Societies: Debating, Basketball, Cricket, Football.