Abbas Raza Email & Phone Number

o Strategic Leadership: Led a high-performing team to achieve $23M in annual sales, driving significant growth and profitability.o Innovative Marketing: Launched and worked on TikTok Shop, generating $20K in monthly sales.o Product Innovation: Spearheaded the launch of 6 new products, contributing $300K in additional monthly revenue.o Sales Optimization: Improved the performance of 3 products in the Canadian market, elevating them to best-seller status.o Operational Excellence: Identified and addressed supply chain and packaging inefficiencies, resulting in a 10% increase in profitability.o Customer Loyalty - Increased demand of top seller to go from 12000 subscribers to 19000 subscribers in 2023. Meanwhile the subscriber base for the brand grew from 42000 monthly subscribers to 62647 Active subscribers

Pakistan

• Managed a product portfolio of 68 SKUs being sold on Amazon US and CA• Elevated the company’s revenue streams by 42% within 6 months of joining by identifying gaps in the market and improving product placement for the existing products portfolio• Further increased the revenue for the FY 2019 by 58% from the trailing year by adding 25 new products in the portfolio and ensuring their successful launches while maintaining an overall ROI of more than 150%• Spearheaded project for reducing the cost of marketing across sales channels to decrease the expenditure by 30%. • Coordination with teams on building brand value and ensuring positive customer experience. • Helped the company to be in top 150 sellers on Amazon in the FY2019 from top 600.

Pakistan

• Interpret data of logistics elements, including managing the supply chain, supplier management, strategic distribution, availability, and reliability.• Changed the resource focus of the products from the supply side to the demand side while applying various strategies to increase the profitability by 70% from the past years• Developed a new methodology for forecasting, planning and procurement to decrease the lead time and improve the return rate from the customers• Collaborated with Business Development to introduce the company portfolio in 4 global markets namely Canada, UK, Europe and Japan by introducing a category of 36 products across board• Development of marketing campaigns through SEO and SEM while optimizing the budgets and spend on each keyword as per their rank and Cost-Per-Click while maintaining the marketing budget target• Branding of all the products and making sure a positive customer experience• Initiated the development of training modules for forecasting, sales generation, marketing and planning for the deals for companywide products

Karachi, Pakistan

• Research on the consumer preferences and saving patterns• Developing strategy to increase the retail base of the company

Karachi, Pakistan

• Initiated the Digital media at the agency while being a client servicing executive• Designed Marketing strategies for various social media platforms (Facebook, Twitter and Instagram)• Responsible for generating detailed insights, analyze them and revamp strategies as per the analysis• Trained a team of 6 members on the requirements for digital platforms and how to arrange for the deliverables as per the clients requirements• Designing and implementing digital strategies to create awareness by improving reach, generate engagement and derive conversions• Prepare and execute Sales Promotion activities for Clients• Responsible for portfolio and clientele development

Karachi, Pakistan

• Working with the Refinery Sales department and analyze the Supply chain methodologies of the company• Conducted analysis on BYCO petrol survey and learnt distribution activities of BYCO for a new Lubricant

Karachi, Pakistan

• Conducting research from the students at the Primary level and Secondary level of their education.• The results of the survey were to be compiled and given to GCSE to improve their curriculum.

• Part of the recruitment and Client servicing team.• Acting as a liaison between the clients and the agency.• Designing advertisements strategy for the clients.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Activities and Societies: 1. Model United Nations IBA Karachi (MUNIK), Director Social Outreach. 2. The Fringe 2014- Vice President.

High School, Pre-Engineering, A

Activities and Societies: Debating, Basketball, Cricket, Football.