Alex Seivewright Email & Phone Number

Manage the Canadian Tire Bank and Strategy SEM account• Consistently looking for incremental opportunities on accounts via testingroadmaps, budget recommendations, SEM best practices, and areas of opportunity. • Providing campaign and budget recommendations based of market analysis. This could be new audience targeting, keywords, or business categories to compete in. • Lead the weekly reporting calls with clients on performance and opportunities.• Fostering relationships with c-suite stakeholders and coworkers by creating a culture club, hosting quarterly events

Hand made custom wood pieces and live edge charcuterie boards. Instagram @allforknotwoodworking Website www.allforknotwoodworking.com

Toronto, Ontario, Canada

Paid Search Associate working on the BMO North America account.• Manage and perform daily account responsibilities such as pacing, billing, reporting, and optimizing on Google and Bing• Create and implement new ad copy based on new activations or identifying poor performers• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, and targeting in accordance withclient goals• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives• Managed the affiliate marketing program, responsible for over 25 vendors

Canada

Contracted Marketing Coordinator for a national healthcare recruitment company. Sole marketing employee responsible for executing low-budget digital marketing campaigns focused on acquiring clients and new candidates. • Create and implement weekly newsletters on Constant Contact with an average open rate of 25%• Schedule daily social media using Hootsuite • Launched a brand-new Google Ads program that has been successful in securing new client contracts • Increasing click-through rates and ROI on PPC campaigns with audits of keywords, audience, and A/B testing• Setup and optimizing website with Google Analytics• Initiated the start of a re-brand of the website and marketing messages to better the brand identity

Toronto, Canada Area

• Assistant for Hospitality and Tourism, Destination Management• Help the teacher and students with in-class activities • Assist students with building and designing a destination website on Weebly that focuses on inbound links, landing page, SEO, PPC and submitting their website to Google

Toronto, Canada Area

• Worked exclusively with the client McDonald’s Canada • Handled creative briefs • Took on an Account Coordinator role on the McDonald’s Book or Toy Happy Meal campaign utilizing project management skills• Assisted in casting and attended shoots • Specialized in competitive industry market research and reported findings daily to the entire team• Volunteered for the office events committee for team building events

North America

• Toured around North America and Australia with international rock artists on tours like The Vans Warped Tour • Utilized great communication skills and reasoning to handle stressful situations on a day to day• Accountable for $10,000+ in cash a day • Creatable level of skills acquired in event marketing and promotions• Presented with a professional image to band, labels, agents, promoters, and management companies • Lead management of a production team of 5+ people for smooth day to day operations• Responsible for day to day operations and travel itineraries for 30+ day tours

Victoria Bc

-Buyer in Victoria, BC for local and International acts. -Saw profit returns upwards of 50% every event-Ran every aspect of the show from doors, promotions, security and stage management to cut costs down by 25%

Arlington Virginia

• Worked closely with music managers in the Washington DC office representing 20+ bands from around the world• Increased online engagement for bands we represented • Ran daily social media contests that saw feedback of over 300 people a day and grew by 10% each day

Bachelor Of Commerce - Bcom, Marketing

Advanced Diploma, Business, Management, Marketing, And Related Support Services, 3.8/4