Alexandra Mudd Email & Phone Number

Manchester, Gb

Manchester, Gb

Manchester Area, United Kingdom

Developed and executed content marketing campaigns that boosted website conversion rates, aligning with brand strategy across digital, retail and social channels.Monitored KPIs to refine campaigns, ensuring they resonated with consumers and drove measurable brand engagement.Used analytics tools to track performance and optimise content for stronger engagement across key touchpoints.Led SS24 and AW24 digital campaigns, increasing customer engagement and enhancing Regatta’s brand presence in key markets. Responsible for the management and development of a digital content assistant.

Manchester Area, United Kingdom

Promoted to Content Executive at PUMA, with a track record of spearheading successful campaigns, simultaneous product launches, and impactful projects. Adept at training and developing interns, ensuring consistent delivery. Focused on website maintenance, content strategy development, and project management for optimal brand recognition and consumer engagement. Excels in utilising analytics for strategic decision-making.Orchestrated consistent delivery of multiple campaigns, simultaneous product launches, and project execution.Managed the training and development of interns, ensuring a skilled and cohesive team.Responsible for the maintenance of the PUMA UK website, optimising key landing pages with relevant and inspiring content.Using PIM for seasonal product enrichments and updates to the product assortment. Developed a comprehensive content strategy and guidelines for standardised messaging, enhancing brand recognition in the UK market.Owned the trading calendar, executing content for simultaneous product launches and key brand campaigns using trend data and analytics.Developed the UX/UI roadmap for on-site optimisations, significantly improving AOV, UPT, and conversion.Identified content gaps and executed localised campaigns, including directing, producing, and styling a successful AW23 'Back to School' shoot. Led full UAT for website migration post-Brexit, transitioning to a headless front-end CMS, utilising Jira on a day-to-day basis for bug reporting, troubleshooting and new features.Leveraged content analytics (Google Analytics, Edited & Power BI) for data-driven decisions in content positioning, category merchandising, and competitor alignment.Fostered collaborative relationships with internal and external stakeholders, including UX developers, brand marketing, merchandising, brand partners & PUMA global.APP management - planning in and scheduling content and push notifications, creation of APP stories, drop calendar updates.

Manchester Area, United Kingdom

Manchester, England, United Kingdom

Part time retail & visual merchandise position whilst in final year of undergraduate degree.

Manchester, United Kingdom

Industrial placement yearMain responsibilities included social media management, CRM and ecommerce. The role was mainly B2C focused but also involved management of the B2B website.Scheduling and creation of assets for social media campaigns, CRM & the maintenance of website homepage. Magento CMS platform – online visual merchandising, inputting new product data, category enrichment, promotion code set up. Content calendar planning for all digital channels - social media, CRM and website. Produced, directed and styled on campaign photoshoots for AW18, SS19 and SS20 as well as seasonal ecommerce shooting. Influencer management and research for seeding and paid social media posting for key campaigns and new season product.Weekly KPI analysis for digital channels using data from, Google analytics, NOSTO, Magento, Instagram and Facebook.Use of Microsoft Navision merchandising tool to track product status for sample send outs, photoshoots and product launches.

2-4 Exchange Street, M2 7Ea, Manchester

Fashion Marketing Bsc, Apparel And Textile Management

Activities and Societies: PASS - peer mentoring for 1st years Yoga & meditation society Made in Manchester Relevant units included but not.

Access, Business And Law, Distinction

Education record

A levels: English Language - A English Literature - B Psychology - B AS Level: Philosophy & Ethics