Alexandra Papakyrikos Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

•Establish relationships with National Small Chain Partners, identify Marketing gaps and opportunities, and propose strategic solutions to enhance Tractor brand awareness and drive incremental attachment at the Partners' beverage stations• Coordinate and participate in promotional activities, marketing activations and tradeshows supporting Customer Marketing and Tractor's Non-Commercial business• Assist with building distributor relationships and management of digital activations across foodservice platforms• Assist in building loyalty through improved brand relevance, awareness, engagement and retention (a partner-centric mindset in foodservice marketing will be critical in this role)• Assist in translating overall Tractor brand ethos into a Sales and Partner execution of business objectives and consumer journey strategy• Help coordinate product launch execution and communication as it relates to TractorPouring Partners through brand equity, activation and experiences

Boston, Massachusetts, United States

• Participated as a member of the Board in evaluation of business operations and executives.• Dedicated to supporting and promotion of HBBU and organizations sponsored by the non-profit.• Planned and coordinated the activities/events requiring media notifications and community promotions.• Performed audits of organizations online marketing.• Developed a system to improve online visibility.• Expanded social media accounts.• Created marketing campaigns to improve target audience reach.

Mansfield, Massachusetts, United States

• Updated marketing content and tone, dramatically improving the company’s brand persona to be fresh, casual, cand engaging.• Collaborated on the production of content including brand campaigns, organic social content, email content, website content, ecommerce advertisement placements, new product photography, and employee facing digital boards. Content drove customer awareness, engagement, and sales.• Organized and executed photoshoots. Planned four-day shoot to generate images used across the organization. Successfully negotiated a favorable rate with the photographer and stylist, streamlining approach and generating content to support multiple campaigns.― Created Graduation campaign including specific menu options which provided analytics around event purchasing preferences.• Maintained brand innovation and kept abreast of the latest social media trends, ensuring maximum reach to the customer.• Conducted keyword research and utilized SEO guidelines to increase web traffic. Prepared website content in WordPress, coordinated with designers for content deliverables, and updated the website as needed.• Monitored brand-related mentions on all social platforms and kept customers engaged.• Introduced and implemented new procedures to streamline day-to-day operations by instituting workforce management software.• Developed a team and new process to internalize subscriber email, eliminating an agency fee (saving $80K annually) while also improving the look and feel of the content and growing subscriber rate by 45% in a 12-month period.• Maintained day-to-day cross-functional communications between company teams, leveraging MS Teams and Asana.• Created new marketing campaigns targeting a younger demographic. Award winning Football Food Fun campaign drove vendor marketing funds, brand awareness, a 120% sales increase on highlighted products, and new customers.

Wellesley, Massachusetts

• Developed and executed a content strategy that aligned with both Roche Bros. and Brothers Marketplace brands to attract, convert, and retain prospective customers.• Wrote clear and concise marketing copy to promote the brand and its programs and ensured the brand voice and tone were clear and consistent across platforms.• Engaged with local community to promote store openings that consistently delivered opening day sales that exceeded projections.• Implemented a Vendor Marking Program during COVID that raised $120K in marketing funds with a further 20% increase in second year through a new advertising program including social media, newly launched e-commerce website, and email. • Organized and managed vendor promotional events for 21 store locations.• Planned and hosted online and offline events, creating new sales and accelerating existing sales opportunities.• Collaborated with sales and business development teams, driving initiatives related to event participation, project planning, and the coordination of day-to-day projects.

Weston, Massachusetts

• Managed the creation of custom arrangements and holiday orders and ensured timely delivery while meeting customer special requests. • Scheduled department employees, ensuring daily coverage as well as adequate coverage during peak times and seasons, while maintaining a strict budget.• Sourced fresh and unique product, created impactful displays, drove sales, and created a natural customer flow through the department.• Consistently exceeded company projected gross profits while maintaining appropriate inventory levels with minimal shrink.• Ensured customer experiences were satisfying and inquiries were addressed in a pleasant and expedient manner while maintaining company service standards.• Managed the training of new hires and ensured employees complied with company operating policies and procedures. • Maintained quality service by assessing and adjusting store operations and product levels. • Tapped by senior management to serve as assistant store manager, responsible for certifying cash deposits, balancing the safe and registers, and opening, closing, and securing the store.

Weston, Massachusetts

Responsible for upkeep of Criminal Justice department during administrative leave. Conducted research for the publication of Religion and Criminal Justice by Dr. William Cook Jr.

Needham, Ma