Amber Freeman Email & Phone Number

Washington, District Of Columbia, United States

I spearhead the creation of web profiles for new members of Historic Hotels of America and Historic Hotels Worldwide. Through meticulous research and input from member hotels, I craft captivating and compelling hotel pages that inform and inspire potential guests. I also assist with writing and copy editing e-newsletters and Top 25 lists, as well as social media management.

Remote

I am responsible for the website's weekly articles on destinations like Walt Disney World and Disneyland. Utilizing keyword research, travel trends and current events, I create SEO-optimized, long-form content that is both timely and evergreen, such as event guides, hotel and restaurant reviews and must-do lists. Successes include an increase of 579% in Top 3 organic keywords on Google, 600% for other first-page keywords, 340% for total keywords and 577% for organic traffic. When exploring the theme parks for article inspiration and product knowledge, I also capture photo and video content for use on the website and social media.

Oviedo, Florida, United States

I was accountable for multiple marketing initiatives for this gadget-recycling and resale company, including content writing, social media, email marketing and print marketing. I spearheaded a new email marketing initiative, from choosing the tool to crafting the copy to creating a mobile-friendly design, which guided customers through the trade-in process and utilized automation to keep clients engaged and the company top of mind. I also initiated and designed a print campaign with mailers for the resale side of the company to boost revenue. Successes include an 830% increase in organic search traffic and 705% more keywords through SEO-optimized web copy and long-form blog content, as well as earning 4,300+ keywords on Google with 25% in the Top 20, 8% in the Top 10, 2% in the Top 3 and 1% at #1.

Orlando, Florida Area

I made sure the resort's PR and marketing team ran like a well-oiled machine by serving as the initial point of contact for influencers and VIPs, tracking social media metrics and media coverage, monitoring the team's budget, coordinating amenities and much more. I utilized tools like Canva and the brand's photo library to design readerboard signage and other branded collateral and resort marketing assets. I also managed regular internal communications in monthly newsletters for staff, club members and residents. Sadly, I joined the team right before the COVID-19 pandemic hit and experienced many challenges, including being laid off due to budget cuts.

Beijing City, China

I crafted content that touched multiple points of the traveler's experience, from marketing copy like e-newsletters, press releases, blog posts, and social media captions to pre-trip materials like destination overviews, experience and hotel descriptions, and guide bios. Create and refine a range of compelling, content - from 2,000-word blogs to 280-character tweets, from newsletters to experience descriptions. I also managed WildChina's social media presence, growing followers by over 80% and increasing engagement by more than 165% on average.

Beijing City, China

Crafted and executed detailed lesson plans to teach core English concepts to students from ages 3 to 14 in both one-on-one and small group settings, all while utilizing cross-cultural communication, problem-solving, and adaptability skills.

Washington, District Of Columbia

Coordinated logistics for domestic and international events by liaising with vendors on event specifications and providing on-site registration support. Managed event material creation by partnering with printers from more than 20 countries to produce and ship collateral for over 100 workshops annually. Served as Project Management Office Coordinator and Volunteer Wrangler for our annual conference of over 1,500 attendees.

Washington, District Of Columbia

Supported sales managers for four downtown DC hotels by drafting contracts and corresponding with clients. Designed marketing collateral for regional and local sales events.

Washington, District Of Columbia

Thoughtfully helped diverse clientele to adjust booking details and travel logistics before, during, and after their stay. Curated special experiences as part of daily social hour and amenity program by sourcing vendors, creating collateral, and collaborating with restaurant staff.

Orlando, Florida Area

Built brand loyalty by assisting VIPs with trip planning and special requests, corresponding prior to arrival to create bespoke amenities and experiences, and spearheading new, valued-added guest-focused programs.

Orlando, Florida Area

Coordinated on-site festival flow as a professional intern for Festival Disney, corresponded with directors and travel planners prior to arrival, and assisted with the promotion and facilitation of other Disney and third-party youth programs.

Orlando, Florida Area

Provided superior customer service as part of the Disney College Program to guests from all over the world, resolving issues and improved guests’ experiences by partnering with leadership, coworkers, and internal partners resort-wide.

Marriott Madison West

Surpassed Marriott audits on check-in experience by completing processes efficiently, accurately, and personably. Trained new associates to provide exceptional guest service and properly carry out operating procedures. Developed tracking and informational tools for the hotel’s new green initiative.

Madison, Wisconsin Area

Carried out daily administrative tasks like morning and evening reports, phone calls, and coordinating merchandise deliveries. Created purchase orders for up to $100,000 in merchandise and communicated with the supplier to deliver $50,000 of product daily.

Madison, Wisconsin Area

Effectively represented business through social media marketing, including Facebook, in a manner that represented the brand and that spoke to the aesthetics and values of the potential client, thus contributing to an over 10% increase in page likes. Collaborated with vendors, attendees, and wedding party to execute event set-up and service according to timeline and budget. Established logistical plans through the creation of itineraries with input from the wedding planner, couple, and pertinent event partners.

Madison, Wisconsin Area

Helped generate over $2,400 for the 2013 Rock ‘n Stroll 5K with a budget of $600 and contributed to a 22% increase over projected event participation by creating an event website and posting race information on local and statewide running websites. Designed and coordinated a reception for a statewide high school garage band competition that reflected the values of the Wisconsin School Music Association and The Les Paul Foundation and stayed within the budget

Bachelor'S Degree, Elementary Education And Teaching

Associate'S Degree, Meeting And Event Planning