Andrea Larson Email & Phone Number

Seattle, Washington, United States

Leads vision, strategy and team responsible for the implementation of a multi-faceted community fundraising plan. Carries a portfolio of top community fundraisers empowered to give back to Fred Hutch.

Seattle, Washington, United States

Leader of a team who seeks strategic opportunities to empower and cultivate supporters to fundraise on Fred Hutch’s behalf.• Reached peer-to-peer revenue goal for FY23 at 144%.• Secured Fred Hutch's largest major gift from a peer-to-peer channel to-date.• Partnered with teams from Fred Hutch, University of Washington Medicine Advancement, and Seattle Cancer Care Alliance to formalize new fundraising and operational procedures due to a formal merger of all three organizations.• Partnered with leadership to develop patient and family fundraising strategy that shows compassion for the individual receiving care at our clinic.

Greater Seattle Area

Leader of a team that oversees Fred Hutch’s grassroots fundraising efforts across campaigns such as peer-to-peer, community partner events, livestream fundraising and workplace giving. • Launched Fred Hutch’s cryptocurrency donation program and secured first gifts of $20K and $35K.• Partner to leadership on strategic direction and implementation for Fred Hutch’s first-ever patient donor acquisition program.• Championed for more customized and strategic stewardship opportunities for high impact fundraising communities, resulting in increased fundraising revenue.

Greater Seattle Area

Mobilized fundraising campaigns at the grassroots level, while focusing on upcoming opportunities in the digital space such as cryptocurrency, charity streaming and social media influencers by devising and deploying strategies. I managed a niche portfolio of social media influencers and crowdfunders of Dr. Keith Jerome's HSV gene-therapy research. I lead teams of both employees and volunteers.Key successes:• Partnered with esports brands to extend livestream fundraising to over 85 charity streams in 2020.• Collectively raised $1M from DIY peer-to-peer fundraising campaigns in FY21 by increasing donor engagement tactics and improving the fundraising participant experience.

Greater Seattle Area

Delivered exceptional services to tribute, workplace, and peer-to-peer campaigns by designing and implementing multi-channel content and communication plans to meet set targets. Implemented robust changes to make Fred Hutch’s workplace giving campaign more inclusive.• Maximized revenue by 370% in first year through planning and cultivation of Fred Hutch's DIY peer-to-peer program, Fundraise for Fred Hutch.• Launched Fred Hutch's livestream fundraising program called Stream to Fight Cancer for Twitch and Facebook Gaming content creators.

Seattle, Wa

Served the dynamic role of coordinator, managing all tribute giving, including memorials, honor gifts, weddings and, celebrations as well as holiday gifts and personal fundraising pages. I managed end-to-end operations related to promotion, installation, and donor cultivation of all memorial/honor bricks and slates. I coordinated external workplace giving, including federal, state, and local campaigns for Fred Hutch's participation. Moreover, I oversaw engagement and third-party fundraising programs for Fred Hutch's Innovators Network Seattle's volunteer-run Council.Key contributions:• Launched new giving initiatives as well as broadened current programs by acting as integral partner to Director of Annual Giving.• Organized stewardship events for Fred Hutch's young professional giving club in San Francisco, Innovators Network Bay Area.• Facilitated print and digital Annual Giving campaigns by providing expertise as content writer for marketing and promotional materials.

I am currently serving as Communications Committee Chair for NACCDO's Board of Directors, a national association for cancer fundraising professionals of academically-based comprehensive, clinical, basic, and consortium cancer centers.

Seattle, Wa

Responsible for building strong relationships between 10 PCC locations and their communities. Coordinator for PCC’s Childhood Nutrition Initiative, PCC Healthy Kids. Negotiated sponsorships and administered donations to local nonprofit organizations. Planned and executed multiple community outreach events per week. Managed and developed new strategies in social media marketing for PCC Healthy Kids. Developed and presented nutrition curriculum for elementary-aged students. Experience with public speaking through various media outlets including TV and radio.

Bachelor Of Arts (B.A.)

Business Management