Angela Casper Email & Phone Number

Fort Myers, FL, US

• Directing strategic lead generation and creative initiatives and managing a team of marketing professionals to improve brand awareness, increase sales conversions, and exceed digital marketing goals. Facilitating.
• Directing the Lead Generation Program from concept-build to execution across multiple media platforms, increasing MQLs by 125% YoY.
• Nurturing sales outreach processes across media platforms and through robust email cadences for 88,000 prospects, facilitating $500,000 in new client sales and exceeding the average industry email open rate by 5%.
• Managing SEO performance on-page and through bolstered blog content, evaluating keywords and trends, and improving page speed, increasing average site visitors by 119% QoQ.
• Leading all aspects of digital campaign design and implementation, including budgeting, digital campaign planning, social media strategy, landing page optimization, and performance metrics reporting.
• Supporting the company’s short and long-term product and service management goals by designing new brand initiatives and cultivating professional development of the in-house creative team.

Cape Coral, Florida, United States

Cape Coral, Florida, United States

Breckenridge, Colorado, United States

• Directed all aspects of branding for multiple subsidiary brands of the property management company to ensure strong corporate identity and marketing objectives. Maintained organization of graphic files on a shared.
• Led the creative design process from ideation to execution concerning logo graphics, landing pages, infographics, property signage, and print/online ads and banners to support marketing operations for more than 5.
• Collaborated with the creative director and recruitment task force to develop redesign concepts for recruitment marketing materials such as print/bus ads and web banners.
• Spearheaded the design of the recruitment landing page, which optimized user experience (UX) and secured a conversion rate of 77%.

Keystone, CO

• Oversaw end-to-end event management duties from conception to completion – client inquiries and strategic planning to contract negotiation, client payments, and follow-ups. Communicated with clients to ensure group.
• Generated $700K+ in actualized revenue for F&B outlets between April 2014 and August 2015.
• Played an integral role in boosting year-over-year (YoY) growth of actualized weddings by 47% from the fiscal year 2014 to the fiscal year 2015.

Keystone, Colorado

Handle all guest interactions with the highest level of hospitality and professionalism, accommodate special requests, resolve customer complaints, make dining and activity reservations, assist customers hotel services, key hotel personnel, in-house events, directions, etc. Utilized a variety of software programs to accurately input special arrangements.

Scottsdale, Arizona

Responsible for updating and enhancing social media presence, including the creation of content/post scheduling, strategy development and growth, and other special projects Managed blog in WordPress by collecting, editing, and publishing content and writing of original content Assisted with planning, writing copy, and creating layout for monthly.

Phoenix, Arizona Area

Designed client’s identity, logo and business cardsCreated company website with special attention to design and user experienceResearched and trained staff on internal information management system to assist team with tracking project hoursWorked as liaison between company, clients and vendors, contract management, invoicing and accounts receivableAssisted.

Phoenix, Arizona Area

Collaborated with Web Team to redesign the corporate website, including organizational structure, navigation, and content to improve the overall user experience while ensuring brand consistencyProduced price positioning analysis using Excel to provide the executive team with recommendations and conclusions for maintaining competitiveness in the marketplace.

Phoenix, Arizona Area

Developed, managed, and monitored promotional print campaign reducing the budget by $4,239 and increasing exposure to 78,427 targeted prospectsProvided Chief Marketing Officer with recommendations and conclusions regarding research on market-related variables, such as regional demographics, price positioning, sales rates, and marketing strategies to.

Gained solid understanding of the point-of-purchase display manufacturing and advertising industry · Designed digital product catalog for clients using Photoshop · Clerical duties; estimated quantity of materials, contacted vendors to purchase material/supplies and filed company documents

Bachelor Of Applied Science - Basc, Marketing

Activities and Societies: Graduated with a minor in Communications.

Associate Of Applied Science, Graphic Design