Anna Ross Email & Phone Number

Chicago, Illinois, United States

- Reimagined Sundance Film Festival into a combined in-person and online rollout with interactive live premieres, evolved press + industry integration, and custom content management system- Evolved community engagement practices across Festival products, resulting in 65%+ of 2021 Festival audience members attending for the first time- Designed full upgraded user experience for Festival platform, collaborating with external design partners and internal reviewers to iteratively improve… Show more - Reimagined Sundance Film Festival into a combined in-person and online rollout with interactive live premieres, evolved press + industry integration, and custom content management system- Evolved community engagement practices across Festival products, resulting in 65%+ of 2021 Festival audience members attending for the first time- Designed full upgraded user experience for Festival platform, collaborating with external design partners and internal reviewers to iteratively improve final branded platform experience- Delivered full technical product requirements and 700+ user stories representing scope of Festival platform upgrades to support hybrid Festival- Transitioned over 150+ internal business users to a new content management system interface through design and implementation of a phased deployment and training strategy- Owned and maintained the festival product backlog and responsive roadmap, visioning the overarching product strategy Show less

Washington D.C. Metro Area

Washington D.C. Metro Area

At Deloitte, Anna has worked on large-scale Salesforce implementations for federal government agencies. Most notable, Anna served as an an Agile Salesforce product management analyst. In her work, Anna has supported the functional work stream, leveraging Agile Scrum to collect, write, refine, and solution user stories alongside the technical team. As a functional team member, she conducted multiple life cycles of testing including sprint testing, end-to-end, 508 compatibility, data, performance… Show more At Deloitte, Anna has worked on large-scale Salesforce implementations for federal government agencies. Most notable, Anna served as an an Agile Salesforce product management analyst. In her work, Anna has supported the functional work stream, leveraging Agile Scrum to collect, write, refine, and solution user stories alongside the technical team. As a functional team member, she conducted multiple life cycles of testing including sprint testing, end-to-end, 508 compatibility, data, performance and user acceptance testing. Anna has regularly facilitated User Testing sessions for approximately 40 people to demonstrate the capabilities of the application and assist users. Anna often leads client demos of feature enhancements to the existing Salesforce implementation. Anna has owned the development of user stories for high level epics, describing feature enhancements to existing Salesforce implementations. She served as triage for and addressed support issues, including collaborating with technical team to conduct root cause analysis of user issues and communicating analysis results to issue reporter. Additionally, Anna has overseen the architecture and development of the automated regression testing suite for a Salesforce Service Cloud implementation for complaint life cycle management at a federal consumer advocacy agency. For the automated testing implementation, she oversaw the design, development, testing, and implementation of the automated testing architecture for the system. Anna wrote over 300 user stories to translate over 500 regression test cases into automated testing requirements over the course of 3 months. Show less

Washington D.C. Metro Area

As a Fellow, Anna worked with the Network Effect (NetEffect) team supporting a Chilean social enterprise called Algramo. Algramo wanted to evaluate, pursue, and prioritize strategic partnerships to further enable them to accelerate their scale and access their target market, however multiple time-sensitive partnership offers and a limited scaling methodology were straining Algramo’s current model and vision. NetEffect identified key complications that prevented Algramo from vetting and engaging… Show more As a Fellow, Anna worked with the Network Effect (NetEffect) team supporting a Chilean social enterprise called Algramo. Algramo wanted to evaluate, pursue, and prioritize strategic partnerships to further enable them to accelerate their scale and access their target market, however multiple time-sensitive partnership offers and a limited scaling methodology were straining Algramo’s current model and vision. NetEffect identified key complications that prevented Algramo from vetting and engaging strategic partners to establish itself as a platform based business. Anna leveraged the key principles that would differentiate and attract key partners to the Algramo platform to define and communicate its value proposition to potential partners by vetting and adequately place them in strategic points of sale through the Partnership Alignment Tool. Additionally, Anna co-designed Algramo’s engagement with new key points of sale for partners to plug into for immediate mechanism to scale. Net Effect’s work has identified 20 immediate high-potential, high-value partners for Algramo’s platform-based model. The solutions have the potential to yield $1.2 million USD in increased neighborhood shop market share and over $30,000 USD in strategic partnerships. Show less