• Planned, executed, and managed digital cross-channel marketing initiatives including social media, email marketing, and CPC advertising• Authored industry-specific client case studies for the company website, utilizing data to tell compelling stories that met brand goals and demonstrated company successes• Established and implemented a digital marketing strategy to promote evergreen and time-sensitive content, ensuring consistent brand messaging across all channels• Monitored and optimized campaign budgets to maximize ROI, cutting Google Ads spend by more than 50% while increasing CTR• Collaborated with UX Designers to create digital assets for social media, email, advertising, and website communications, ensuring timely delivery and alignment with organizational objectives• Created and maintained an editorial calendar to deliver targeted content to potential clients and manage internal initiatives like company holiday card production• Constructed and presented monthly analytics reports to inform leadership of key metrics including ROI, CTR, and overall campaign performance while providing strategic, data-driven recommendations• Drafted and submitted award applications to gain company publicity and recognition, winning 8 awards over my three year tenure— 2021 Chicago Regional Winner - Best Tech Work Culture | Tech in Motion Timmy Awards— 2022 Bronze Stevie Award Winner - Achievement in Diversity & Inclusion | American Business Awards— 2022 Chicago Regional Finalist - Best Tech Workplace for Diversity | Tech in Motion Timmy Awards— 2024 2x Gold Stevie Award Winner - Mobile App & Website | American Business Awards— 2024 Cloud Award Winner - Best Cloud Migration or Systems Integration Solution | Cloud Awards— 2024 Gold Stevie Award Winner - Professional Services | American Business Awards— 2024 SIIA CODiE Award Finalist - Best Human Capital or Talent Management Solution | Software & Industry Information Association CODiE Awards

• Wrote and copyedited 40+ blog posts for company website, engaging with employees to develop thought leadership content that simplified complex technical concepts• Managed Google Ads account and company YouTube channel• Generated ad copy for Google Ads and LinkedIn Advertising platforms, writing to optimize engagement and conversions• Edited videos for company YouTube channel and award applications• Managed several projects at once for both digital and physical collateral needs, like publishing the internal brand guidelines

• Managed digital marketing campaigns for several clients• Created Google Ads campaigns for clients• Wrote blog, website, and social media copy for 5+ clients• Launched new consumer-facing tech product for B2B company• Pitched media outlets - landed client a story in Bake Magazine• Pitched and corresponded with influencers for influencer marketing program

While at Allied, I organized and executed grassroots marketing events. Two events I planned and attended were to promote Dora & The Lost City of Gold event at the Union League Boys and Girls Club, as well as the digital and physical release of Avengers: Endgame through a Marvel Cinematic Universe Trivia Night at Replay Lincoln Park. I submitted reports for both events to evaluate their success. I also developed pitches for local businesses and organizations, and also brainstormed publicity stunts, venues, target market groups, and TV segments for promotional events.

I was the social media director and a copywriter for the DePaul University chapter. I managed the social media accounts by creating posts and engaging followers. I also promoted the writers' articles across various social media platforms.

I was a staff writer for the Her Campus DePaul chapter. I published 30+ articles during my time in the organization.

I was the Street Team Director for Radio DePaul. I tabled events, created flyers, and promoted the station. I created awareness around Radio DePaul on campus and provided students with opportunities to help volunteer at events.

I hosted my own weekly radio music show called "It's Out There!" featuring hit songs from around the globe. In this role, I researched songs from various countries and the artists behind them. I create a playlist in preparation for my show. This experience led me to delve into different cultures, expanding my knowledge of music. I also hosted a talk show with a friend called "Tea Time" where we discussed YouTuber gossip specifically, but we also covered celebrity, entertainment, and pop culture news. In addition, I managed my music show's Twitter account and scheduled tweets using HootSuite, developing a cross-promotional strategy.