Anna Romanova Email & Phone Number

Melbourne, Victoria, Australia

With Whitehorse City Council, I have spearheaded a complex Community Engagement and Communications strategy for Waste Service Charge and Victorian Waste and Recycling reform, Council's Affordable Housing Plan and Open Space Strategy.Backboned by the communications and stakeholder engagement framework I assisted in developing and rolling out for the Council, our engagement with the community has transformed under my advisory services.RESPONSIBILITIES• Playing key role in strategic stakeholder engagements, including developing plans• Advising on mission-critical, strategic and complex stakeholder engagements • Leading all community engagement and communications efforts on behalf of Council, including on: o Annual budget and Council plans o Open space strategy and parks & recreation plans o Planning permits for residential and commercial purposes o Roads and parking conditions o Evolving animal control measures • Capturing values of multicultural, multilingual community to represent them in Council behaviours • Conducting research and collecting data to continuously improve engagement efforts • Evaluating data for reporting and presentations • Advocating on behalf of community • Driving stakeholder engagements with all external contributors • Delivering training to staff across Council offices on community communications best practice• Leading complex consultations with diverse stakeholder groups, of: o Local Councils and State Government entities o Peak bodies and industry authorities o Corporate partners and consultants o Internal personnel, such as Engineers and Lawyers o Community groups and community members• Managing service contracts, including SLA compliance and alignment with Council values

Melbourne, Victoria, Australia

At Darebin City Council, my mandate was to manage communications with key stakeholders of major infrastructure projects, such as the Level Crossing Removal Project for Preston Railway Station and deliver community consultation for the Economic Development Portfolio. The complex engagements I led with businesses and business associations, peak bodies, Local and State government organisations, and internal decision-makers were critical to establishing consensus amongst the stakeholder group. Responsibilities:Strategic Communications• Develop and execute the communication strategy for the Economic Development Department• Lead strategic communications for Level Crossing Removal Project and Suburban Development Program• Manage communication campaign for a multi-million dollar funding program for COVID-19 community and small business recovery• Analise major communications and stakeholder relations risks and develop mitigation strategies• Create written content for multiple digital and print channels• Provide communication campaign reports and analysis.Community and Stakeholder Engagement• Design tailored engagement plans for a 3-year Economic Development Strategy, a multi-million dollar COVID-19 Recovery Initiative and Suburbian Revitalisation Program• Coordinate cross-organisational and community-wide engagement programs• Plan, implement, analyse and report on consultations relating to strategic community engagement projects• Engage directly with the community and key stakeholders to identify Economic Recovery needs.Leadership and Consulting• Provide training, advice and support to the Eco Dev staff undertaking community engagements and communication projects• Provide strategic advice on communications, stakeholder and community matters to inform sustainable decision making

Melbourne, Victoria, Australia

FMCG, Alcoholic Beverage, premium segmentStrategy Development• Developed and implemented a 4-year integrated brand marketing strategy resulted in ~21% of average annual business growth• Assisted in creation of the brand's Values, Vision and Mission statement• Unified the brand's image and tone of voice• Facilitated discovery and definition of the key value propositionProject Management and Stakeholder Relationships• Initiated and implemented weekly 'progress over schedule' projects reports for internal stakeholders• Introduced and curated a project management system for the internal team and external contractorsPublic Relationships• Took ownership of MGC media relationship developing media database with over 100 active media contacts• Ensured an annual publication rate equivalent to $35K+ of PR value across print and digital outlets• Initiated and executed 'Meet the maker' media program for editorial teams of outlets Broadsheet, Gourmet Traveller, 3RRR, etc.Social Media Management• Organically grew social accounts from zero and improved daily engagement rate by 27% via effective content strategies• Nurtured a pool of the brands' advocates across social media platforms (20+ KOL in various B2C categories)• Established EDM workflows and paid Social Media campaigns to support recently launched e-commerce that resulted in additional 8% sales stream during the first mount of operationEvents, Sponsorships and Collaborations• Planned and delivered MGC's participation in annual major events: GFWS, Juniperlooza, QVM, Royal Easter Show• Successfully negotiated sponsorship benefits equivalent to $40K in PR value with FairFax Media as a part of MGC's participation in World's 50 Best Restaurants Award 2017• Initiated and delivered MGC x Kit Kat product co-creation that generated over $180K in PR value• Identified brand alignment and secured a long-term partnership with QVM The Night Markets that demonstrated ~28% ROI on the first year of the commitment

Singapore

B2B, IIoT, Start-up Data analytics in transportation and logistics.Utilising my previous experience in IT and B2B sectors, I took upon a challenge to consult a fast growing technology start-up with HQ in Singapore. During this period, I have advised Baseride Technology on the brand PR strategy and international media landscape. I have also assisted Baseride Technology in;• Formulating brand voice and identity• Developing key brand messages and value propositions• Secured PR coverage• Creating an annual event calendar for lead generation and investment seeking• Assisted Business Development Team in creating case studies for customer presentation

Melbourne, Victoria, Australia

Москва, Россия

CAREER PROGRESSION:Account Manager 2014 - 2015, Senior Account Executive 2012 – 2014, Account Executive 2011 - 2012, Assistant 2010 - 2011.Starting at PRP as an Intern, I was quickly offered a permanent full-time position in the Technology Department. Throughout the time with the agency I was exposed to all aspects of PR function and client relationships and progressed to an Account Manger role working with brands like Microsoft, Fuji Xerox, etc.

Iap2 Certificate In Engagement

Master'S Degree, Management In Marketing

Master'S Degree, Public Relations