Anson An Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Beijing City, China

• Led a cross-departmental team of 6 to timely launch the only driving simulation lab (€600K) outside Germany, contributing to the initial development of BMW China R&D Center in Beijing
• Led an internal project team of 4 and one external research agency to implement the Highly-Automated-Drive Study with 30 internal employees to analyze customer requirements in the driving simulation lab
• Led J.D.Power consulting team to uncover customers requirements, collect customer insights and scout technological trends in favor of future product strategy by implementing 2 navigation benchmarks with 7 cars
• Defined product feature set and developed product portfolio for in-car infotainment system for Chinese market in 2020 by organizing strategy workshops with German counterparts and BMW Connected Lab in Shanghai
• Successfully managed a team of 5 to execute the first driver distraction study in China to evaluate the driver distraction potential of BMW new iDrive to enhance driver safety

Munich Area, Germany

• Seconded in Germany to transfer the research strategy and methodology to strengthen R&D competence of BMW China and planned 5 joint usability tests with 150 test participants involved thereafter

Beijing City, China

• Enhanced the user experience of all major Nokia S30 phones by conducting various in-depth interviews or usability studies with more than 200 customers by analyzing both qualitative and quantitative data
• Investigated customer satisfaction of Nokia 1616 by interviewing 100 customers across India and managed to tackle 20 of 30 critical issues before product launch and provide design recommendations
• Interviewed more than 60 internal employees during product development phases to evaluate user experience and quality issues by analyzing questionnaire data from internal user surveys

Beijing City, China

• Ensured the timely approval of Start-Of-Production by leading suppliers to resolve more than 2000 software errors during Audi MMI development for Korean market
• Substantially simplified the integration process of text file to software branches of Audi MMI by creating and implementing the text localization guidelines among international teams in Germany, Japan and China
• Identified potential problems in the user interface design specification exchange process, initiated and executed optimization procedures, improving overall working efficiency

Beijing City, China

• Periodically communicated usability studies and market research findings to product and marketing managers to ensure consistency of user experience across all platforms
• Trained as a focus group facilitator and moderated more than 20 focus groups to collect customer insights
• Initiated and marketed the Usability Newsletter to promote product user experience among departments

Master Of Business Administration (Mba)

Master'S Degree, Mechatronics Engineering

Bachelor'S Degree, Building Environment And Equipment

Activities and Societies: President of Student Union of the College of Civil Engineering and Architect