Ashley Keller Email & Phone Number

• Drive marketing operations process, strategy and policy
• Support cross-platform organization and consistency
• Guide end to end lead management optimization and efficiency
• Conduct training and enablement
• Manage NA Marketing Automation team and execution
• Support Marketo administration and re-establish platform for standard and scalability

• Manage technical aspects of key marketing systems: marketing automation, lead and contact applications, data services and response lead management systems used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in global campaign and lead management.
• Manage analytics team creation and maintainance of digital dashboards to manage our business, analyze marketing and sales data to develop insights and make recommendations for optimization.
• Assist geo teams with campaign and marketing automation technical training, enablement and coaching.
• Work closely within the Response Lead Management team focused on E2E nurture strategy, sales enablement and operations, and conversions.
• Manage marketing automation, operations and campaign specialists teams driving toward effective, efficient and scalable support.

Portland, Oregon Area

• Manage marketing technology team specializing in marketing automation and CRM administration.
• Develop complex marketing automation campaigns and engagement programs that are scabable and can easily be implemented globally
• Develop, manage and maintain multiple databases simultaneously
• Plan, analyze, build, test, and deploy the rollout of new features, including: data mapping, object modeling, security, roles, profiles, custom fields, workflows, page layout design, validation logic, and.
• Maintain and instill additional database standards, create and maintain database administrator process documentation.
• Populate the databases with initial datasets and manage weekly, monthly and yearly large scale database updates.

Master Of Education, Curriculum Instruction And Instruction Design

Applied Physics, Astronomy, Astrophysics, Electronic Arts