Ashley Hurwitz Email & Phone Number

San Francisco, Ca, Us

● Manages the corporate blog and overarching editorial calendar, consistently posting ~9 blogs a month, raising key MQL stats by 9%, acting as the core writer and manager. Partners with subject matter experts throughout the organization, owning the end-to-end process from approval to publishing and digital promotion.● Created new processes utilizing Jira workflows for seamless cross-departmental collaboration. Streamlined templates and creative briefs to better enable business-driven content across marketing and take advantage of market opportunities.● Restarted monthly newsletter aimed at prospects (CTOs, developers, network engineers), crafting content optimized for a full-funnel strategy that aligned with campaign goals. The newsletter has an average open rate of 42%, 20%+ above industry average, and an average clickthrough rate of 7%, 5% above industry average.● Oversees and maintains the integrity of Fastly’s brand narrative, functioning as the in-house content authority, educating others on content plans, brand voice, strategy, and objectives. Advances Fastly’s story by thoughtfully crafting content that supports the brand and business goals. ● Develops content across multiple mediums and channels including: eBooks, reports, white papers, email, ads, blogs, landing pages, events, and video.

New York, Ny, Us

● Leads content marketing strategy and content creation with the goal to raise awareness and build the brand as thought leaders within the AdTech space. These efforts include blog posts, Sales decks and pitches, email campaigns, social media posts, and advertising.● Ensured all content is on-brand and consistent in terms of style, quality, and tone of voice.● Set up and managed paid content marketing campaigns on various platforms, including LinkedIn, Facebook and Instagram, and Google Ads.● Increased organic search traffic by 11% YoY through SEO optimizations, site audits, link building, and improved keyword strategy. ● Works with the communications team to drive internal promotion of company programs, initiatives, content and social posts, and mission.

Palo Alto, Ca, Us

● Writes and develops all content for the company, including blogs, solution briefs, email campaigns, webinars, thought leadership, landing pages, and advertising. Collaborating with the Sales and Executive team on creating new sales enablement collateral such as new tech data sheets, corporate presentations, one-pagers, and brochures.● Created and managed an extensive editorial and social media calendar. Short and long-form content is created by thoroughly researching competitors, trending news in the tech industry, and SEO research.● Updates and maintains LiveAction’s website, including leading a full website redesign with fresh SEO-optimized copy and new visual brand identity. Manages PR agency, freelance designers, and copy editors. ● Developed new email marketing nurture tracks for key accounts and prospects that have led to a 30% increase in qualified leads, which has greatly lowered the opt-out rate and doubled CTR from the previous year.● Created new marketing processes to improve communication and project management by introducing and training the marketing team on Asana. Additionally, I found better ways to collaborate and manage workflows (internally and cross-departmental) within Pardot/Salesforce and Slack.

Hoboken, New Jersey, Us

● Drove initiatives such as cohesive email marketing campaigns towards targeted markets, marketing performance reports and KPI reporting, SEO strategy, and targeted advertising strategy, resulting in a 55% increase in qualified leads.● Mapped out annual marketing calendar and monthly editorial content calendar, collaborating closely with C-Level executives and Sales team. ● Managed social media strategy across Facebook, LinkedIn, and Twitter. Wrote creative copy for tech audience via blogs, email campaigns and technical presentations.● Developed collateral and liaise with the Sales Team for clients and prospects, trade shows, and educational events (webinars, in-person presentations, etc.).

Hoboken, New Jersey, Us

Philadelphia, Pennsylvania, Us

● Created marketing materials and managed ad campaigns promoting new construction projects and real estate developments.● Coordinated administrative matters including screening calls, managing calendars, and planning meetings, making travel arrangements, composing documents, and organizing the office for efficiency.● Handled major correspondence between staff, clients, and vendors, providing proofreading and copyediting.

New York, Ny, Us

● Conducted thorough internet research and fact-checking on a regular basis, researching and managing brand architecture in the database.● Resolved information requests and audited the internal database of advertisers.● Worked with the internal development team on launching a new software for ad sales research.

● Handled all incoming leads for company off-sites meetings and events. Developed key relationships with top decision-makers including major hotel and resort sales managers around the world.● Supervise internal staff and assign project leads from business clients.● Coordinate and market educational luncheons (2x per month) that showcase our partnered hotels, their amenities, and suitability to the client’s desired event.● Created and managed marketing materials, trade show logistics for CEO, post-event ROI-related marketing activities.

Staten Island, Ny, Us

• Managed all Game Room needs; presented student requests to upper faculty in charge of campus life. • Created spreadsheets for games in use, the sports/games that were popular, broken or needed replacing.• Operated cash register for Game Room. Stayed informed on all safety codes and health regulations concerning the game room and the campus center.

Somerville, New Jersey, Us

• Helped companies develop meaningful brand connections with customers via digital, print, and more.• Partnered with marketing team, assisted staff with large projects including the branding of new pharmaceuticals and new marketing ad campaigns for clients. • Research-focused assignments that included editing, proofreading and copywriting.• Assisted with development of tag lines for a fashion website.