Ashley Smith Email & Phone Number

Portland, Oregon

Portland, Oregon

Portland, Oregon

• Responsibilities and Key Job Functions -
• Manage retail markdown programs that are funded by utility companies to provide consumers with incentive to purchase GE Energy Star light bulbs
• Act as a liaison between third party vendors and retailers when receiving RFP’s, drafting proposals, and ensuring program objectives are delivered in full
• Collaborate with accounting personnel to clear claims and resolve vendor invoicing issues
• Analyze point of sale data measuring the performance of national and regional advertisements/TPR’s to create future promotion recommendations
• Conduct market research at local retailers to help GE account team develop competitive pricing strategies for the customer

Las Vegas, Nevada

• Responsibilities and Key Job Functions -
• Extensively researched and planned events to launch a telecommunication brand in four California markets
• Provided direct support to the Account Director in developing community partners and sponsor contracts
• Interacted with consumers on-site at events to gather sales leads
• Submitted written market recaps to senior management, showcasing consumer and client feedback for needed improvements at future promotions

Pacific Northwest Area

• Responsibilities and Key Job Functions -
• Conducted direct-mail promotions at local and regional car dealerships to increase customer flow, interactions, and sales
• Surveyed customers at the dealership to collect demographic information to stream-line the purchasing process
• Presented survey results from the promotion to the dealership owners and management staff to analyze the event for improvement