• Performing deep understanding and analysis of customer analytics that drive the customer journey • Developing repeatable and sustainable data solutions for customer data reporting and performance measurement for a high-tech enterprise product sales organization• Building business reporting requirements with key stakeholders that provide value and insights • Performing SQL transformations to build robust and insightful data sets for analytical usage• Building data visualizations and dashboards using Power BI for quick insights and drill down capabilities

Initiated a grassroots movement to help bring an NHL franchise to Seattle.• Created the NHLtoSeattle.com blog to communicate news and information on efforts to bring an NHL franchise to Seattle.• Researched and published articles on local hockey-related news and information• Built and managed social network communities on Facebook(15K+), Twitter(9k+), and Instagram (1K+). • Conducted fan surveys to better understand the current fan base to convey the market opportunity to potential ownership groups and city officials. • Organized social events around the hockey community including, but not limited to, NHL watch parties and NHL to Seattle theme nights at University of Washington club hockey games. • Developed and maintained relationships with both youth and adult recreational hockey organizations to unite around the goals of bringing an NHL franchise to Seattle.• Organized support for and participated in public hearings and Seattle City Council meetings related to bringing an NHL franchise to Seattle.• Created community campaigns to increase engagement and strengthen the community around hockey. • A member of the City of Seattle Arena Advisory Group representing the Seattle hockey community.

• Developed an Enterprise wide Tableau Dashboard for Senior Executives of a $2 Billion retail and digital business• Created various interactive Tableau Dashboards for different business streams of REI Co-op that were leveraged to gain insights and make business decisions for business owners• Provide Tableau Technical Assistance and visualization design guidance for analytics teams• Develop solutions for enterprise-wide data visualization, integration, data warehousing, analytical and operational reporting challenges rich data integration capabilities • Develop solutions for enterprise-wide data visualization, integration, data warehousing, analytical, and operational reporting challenges• Work with key stakeholders to analyze Business Intelligence (BI) and data analytic reporting requirements to provide sustaining value and insight• Developed and implemented a common data taxonomy across several business partners to deliver a clear and consistent set of data reports

• Coordinated business priorities for reporting dashboards and data solutions across multiple key stakeholders • Developed and implemented a common data taxonomy across several business partners to deliver a clear and consistent set of data reports• Built business requirements for database solutions for managing multiple sources of data for analysis and reporting• Developed advanced graphical data analytic solutions for complex data sets that saves time and resources in report development• Deep design and development experience with Tableau Software• Trained and coached data teams on data visualization design principles• Provided technical assistance and guidance for the development of high profile public facing dashboards• Assists businesses to identify key business metrics and insights from large data sets

• Developed a prioritization framework for targeting and evaluating potential entertainment App candidates for Xbox Live Entertainment Business• Utilized Framework across marketing, engineering, business development and operation teams to scale the business that assures consistent priorities across the company• Analyzed MVPD, Broadcast & Cable Networks, Web video properties and Over The Top (OTT) providers on a worldwide basis to determine if a particular app fits with the strategic goals of Xbox Live Entertainment Apps Business• Coordinated the business investments that help achieve strategic goals across Entertainment business, engineering and operational teams• Provided risk mitigations for TV and Video Applications development schedules• Manage the TV and Video Apps portfolio on Xbox Live• Feed business requirements for the TV and Video Scenarios into the planning and engineering teams using a structured process that involves business and engineering relationships• Advise on strategic on boarding of TV and Video Partners onto the Xbox Live Service• Manage the application TV and Video application portfolio on Xbox Live• Keep business, operations and engineering teams aligned and informed for Xbox Live TV and Video Apps

• Manage a team within the IEB Developer Network that creates and manages publisher and developer programs across the professional and independent game developer space for the Xbox 360, GFWL and WP7 platformsAreas under my responsibility include: - Driving and creating all Technical Certification Requirements for all IEB supported platforms - Maintenance of Publisher Training Program for Certification - Enhancements of Publisher incentive Platinum Certification Program - Indie Game Developer Community managementScorecard and QBR development for IEB Developer Network - Communications Framework for IEB Developer Network Developed an interim secure solution for game developers and publishers to procure Project Natal Dev Kits

• Developed a cost recovery program for Certification Services from 200K/ year to 5Million in a year in 5 years by driving key decisions, policies and process across senior leaders, LCA, WW 3rd Party, Operations, Certification Team and Advanced Technology Group • Created the highly successful Platinum Certification Program for game publishers that offers expedited pass through the certification process for high performing publishers• Created monthly and quarterly reporting for Xbox Game Quality business to help the team manage budgets and forecast• Developed an Authorized Xbox Test Program for Xbox 3rd Party testing resources for Game Publishers and Developers to use for their game testing needs before submitting games to Xbox Certification • Drove internal system requirements to increase integrity of data reporting• Developed training and education program for publishers and developers of Xbox games for the certification process.• Drove several budget and forecast initiatives for a $18 Million dollar cost center