Bill Reed Email & Phone Number

Atlanta, Ga

I lead Service Cloud's digital efforts, including marketing, user experience, and lead generation, to increase revenue growth by creating cohesive and captivating customer experiences.My team prioritizes delivering compelling customer experiences by driving engagement through digital, UX, and messaging best practices. We take a cohesive and integrated approach to ensure consistent messaging across all touchpoints, while also educating our Service audience to drive conversions, grow pipeline, and increase revenue.

I lead the Digital Strategy, digital marketing, user experience, and lead generation for Marketing Cloud, Experience Cloud, and Digital 360. I also lead the newly formed data strategy and digital experimentation/testing practice for Cloud Marketing.

Atlanta, Georgia, United States

I run the Web & Digital Experience team for the Digital 360 business unit. The Web & Digital Experience team is responsible for shepherding the web & digital experience for Salesforce Digital 360. This includes Marketing Cloud, Commerce Cloud, and Experience Cloud.We use our digital properties to create compelling experiences for our customers, tell a unified story to our buyers, and build experiences to educate our audience, generate conversions, pipeline, and ACV.We drive innovative experiences, improve upon existing properties, and always be improving to position Salesforce Digital 360 as the market leader in innovative digital experiences both externally and internally.Tasks:- Content Strategy- User Experience best practices to drive engagement and conversion- SEO- Maintain and establish web best practices- Innovate with new technology and experiences- Maintain alignment with business teams- Maintain legal and accessibility compliance- Innovate on design experiences to drive engagement- Experience first: create digital experiences that cause customers and prospects to engage deeper.- Data-Driven decision making using analytics- Craft compelling digital stories to engage our audience and deliver the right message

Greater Atlanta Area

As a Senior Marketing of Product Marketing at Salesforce I manage the following:- Messaging & Brand Strategy- Product Positioning- Organic / Digital Strategy (including lead gen, digital content, videos, ops/activation)- Demo Strategy & Storytelling- Creative Strategy- The marketing tech stack- Marketing innovation- Lead key cross functional relationships with Campaigns, Creative, Web and SEO teamsI also focus on:- Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories.- Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations.- Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business.- Produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry's leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets.- Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives.- Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward.- Work directly with major partners and customers, in a global context, to drive market share and awareness.- Drive the creation of thought leadership content in the market.- Connect with customers, sales teams, & partners to show them their future.- Work closely with corporate marketing to execute innovative online marketing campaigns, SEO, and web design.- Create sales tools that will assist the sales teams in all phases of the sales cycle.

Greater Atlanta Area

- Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories.- Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations.- Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business.- Produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry's leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets.- Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives.- Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward.- Work directly with major partners and customers, in a global context, to drive market share and awareness.- Drive the creation of thought leadership content in the market.- Connect with customers, sales teams, & partners to show them their future.- Work closely with corporate marketing to execute innovative online marketing campaigns, SEO, and web design.- Create sales tools that will assist the sales teams in all phases of the sales cycle.

Greater Atlanta Area

Senior Digital & Interactive StrategistManage the online strategy for Pardot.Implement tools and best practices for driving demand through online platforms.Create and manage interactive assets using HTML, CSS, Javascript, and PHP.Analyze analytics data to make strategic suggestions for growing pipeline and ACV.Manage pardot.comInteractive Marketing DeveloperBuild custom email templates and landing pages to be deployed within the Pardot systemAdvise on digital design best practicesCode review interactive marketing tools and micrositesPerform updates and design work on the Pardot websiteHelp develop back-end tracking methods to effectively track and improve campaign and site performanceSurface and champion unique new tactics/trends in digital marketing

Work with customers to develop digital strategy to drive customer/prospect engagement, lead gen, and user experience across their digital properties.Then design and develop websites in HTML/CSS/Javascript/PHP and WordPress CMS throughout the project lifecycle from timeline, planning, resource/technology assessment, development, testing and launch.

My job responsibilities included working on digital, design, and development projects for clients to meet their web/branding/advertising needs. I managed digital strategy and activation for agency clients to help them meet the needs of their business. We helped customers build strategy to:- Grow digital awareness- Increase lead generation- Increase engagement on web properties- Build demand strategies across web channels- Create brand moments through design/development- Create content marketing and digital marketing assets

My job responsibilities included heading up the HTML E-Mail marketing program, managing digital strategy for our customers, working on creative and interactive projects, logo design, print design, web design/programming, desktop publishing and corporate identity projects. Another of the key positions I dealt with was meeting with our clients to make sure their needs were being met and seeing how we could go the extra mile to make them happy and keep them coming back to us.

My job responsibilities included researching and composing technical, maintenance and flight manuals for C5 and C-130 aircraft. Composing from hard copy to electronic format using SGML coding and various software applications such as Arbortext and ATM. Formating, editing, and applying quality assurance standards to technical manuals as well as working with writers and engineers to improve format, quality and readability in technical manuals.

I was a staff member with Student Venture which involved developing and leading a team of interns and volunteers working to develop relationships with students at Roswell High School. My key responsibilities involved working to build strong relationships with students, train interns and volunteers, and set up weekly meetings with parents in the community. I was also the web developer/graphic designer for the Atlanta area and the Southeastern conference team. My duties involved updated the Student Venture website and designing creative collateral such as t-shirts, booklets, fliers, and conference materials.

Marketing

Bachelor'S Degree Of Business, Marketing

Extensive training in Marketing Programs and theory.