Bob Ryan Email & Phone Number

Greater Boston Area

Greater Boston Area

Responsible for volume and profit in Northeast U.S. large format chains- Develop and execute Annual Business Plans that achieve aggressive volume and profit targets- New product launches including price / package plan, marketing calendars and funding package- Executed Shopper Marketing programs that drove the highest volume weeks of the year- Work closely.

Fort Lauderdale, FL

Comprehensive entrepreneurial launch for major consumer packaged goods product via online and traditional retail outlets. Included packaging, consumer and trade marketing, public relations, point of sale materials, displays, web site, off-premise retail, traditional and on-line media, and social media.

- Led key account team, category analysts, and merchandising management team responsible for 46 million cases annually and net sales income over $400 million- Responsible for price / package planning and consumer promotion plans for South Florida Key Accounts in a variety of channels including supermarket, convenience retail, drug and independents- Key.

Led marketing and media groups across Florida Division to develop and execute business plans that focus on consumer, customer, brand, channel and package development while driving volume and profit

- Guide annual business plan process, developing joint ventured plans that address local consumer, channel and customer opportunities and include national strategic thrusts- Led Super Bowl XXXIII project team, addressing local customer / consumer opportunities, to drive volume, profit and brand preference.- Developed and executed plans for brand / package.