Brian Lawrence Email & Phone Number

Greater New York City Area

Develop and maintain relationships with key stakeholders internally as well as media/finance leads at agencies, from end users to Media and Finance Directors. - Service clients in a consultative fashion that helps them identify and address needs, challenges and high level business problems. - Identify training needs and formulate plans - Understanding business objectives and requirements gathering - Lead process analysis sessions - Thorough… Show more Develop and maintain relationships with key stakeholders internally as well as media/finance leads at agencies, from end users to Media and Finance Directors. - Service clients in a consultative fashion that helps them identify and address needs, challenges and high level business problems. - Identify training needs and formulate plans - Understanding business objectives and requirements gathering - Lead process analysis sessions - Thorough knowledge of the account including organization structure, key advertisers and initiatives - Manage development requests - Respond to client escalations/inquiries, resolve service issues, and demonstrate proactive, solution-based approach to enhance client relations and maximize usage of Mediaocean offerings, which includes the coordination with internal teams (e.g., support, training, product, development teams)Responsible for execution of digital system projects and implementations, which includes: - Serve as Digital Media Lead, responsible for the implementation of digital systems efforts at the top digital agencies in the industry - Manage and conduct User Acceptance Testing sessions - Train power and end usersOther responsibilities includes: - Provide upper management and directors with regular status and appropriate escalations to support the management of the account - Identify billable services and effectively communicate to client via established procedures - Actively seek out new business opportunities and identify complementary Mediaocean offerings for accounts - Appointed Mediaocean Brand Ambassadorship to promote the company’s culture internally as well as products to clients and perspective clients - Appointed Mentorship role to develop employees internally Show less

Greater New York City Area

- Conduct in-classroom and e-learning training classes- Produced e-learning recordings- Conduct needs assessment with account teams and clients- Develop comprehensive training preparation, in classroom and e-learning training curriculum- Develop training curriculum that identifies strengths and weaknesses, and presenting effective and creative alternatives for resolving issues and deficiencies in the areas of best practices.

• Manage national cable clients’ accounts which include servicing, billing and training.• Market and sell analysis, reports and software to national cable clients.• Analyze data for the purpose of consulting clients on custom analyses and reports.• Advise, assist clients on use of use of software.• Member of software core team, duties includes enhancement review, testing and delivery, as well as addressing user issues. • Conduct presentations for prospective and existing… Show more • Manage national cable clients’ accounts which include servicing, billing and training.• Market and sell analysis, reports and software to national cable clients.• Analyze data for the purpose of consulting clients on custom analyses and reports.• Advise, assist clients on use of use of software.• Member of software core team, duties includes enhancement review, testing and delivery, as well as addressing user issues. • Conduct presentations for prospective and existing clients. Show less

• Supervised multi-office 15-member account team servicing advertising agencies and buying services; this includes day-to-day operations, special projects, problem solving, maintenance and training, as well as coordinating interdepartmental efforts. • Consulted with client management on customizing system features, reporting needs, strategic planning and creating project plans, as well as developing specialized training curriculum and documentation. • Supervised development and… Show more • Supervised multi-office 15-member account team servicing advertising agencies and buying services; this includes day-to-day operations, special projects, problem solving, maintenance and training, as well as coordinating interdepartmental efforts. • Consulted with client management on customizing system features, reporting needs, strategic planning and creating project plans, as well as developing specialized training curriculum and documentation. • Supervised development and implementation of new products and system enhancements; this includes new product design and testing. • Supervised system installation; this includes client consultation, developing agendas, training scheduling and allocation of resources.• Conducted demonstrations for prospective and existing clients. Show less

• Complied, analyzed, and calculated local market and national television viewing data, as well as viewer characteristics data for day-to day client service, reports and presentations. This included product and methodological inquires.• Prepared and presented TV data to clients and internal staff, participated in focus groups, as well as trained clients and internal staff on systems.• Supervised the production of local market report. This included developing and implementing… Show more • Complied, analyzed, and calculated local market and national television viewing data, as well as viewer characteristics data for day-to day client service, reports and presentations. This included product and methodological inquires.• Prepared and presented TV data to clients and internal staff, participated in focus groups, as well as trained clients and internal staff on systems.• Supervised the production of local market report. This included developing and implementing production procedures that improved productivity, developing and assigning projects, coordinating schedules, and producing special reports Show less

• Effectively sold local cable advertising spots. Was a member of a sales team that achieved annual budget for the first time in the previous five years.• Maintained advertising accounts, which included research, soliciting businesses, developed advertising strategies and developed advertising packages, consulted on campaigns and maintained billing.

• Research and estimated program delivery as well as developed and created affiliate station sales and promotional documentation.• Earned promotion from sales assistant after minimum qualifying period.

Bachelor Of Science, Communications

School Of Continuing & Professional Studies- Digital Marketing- Ongoing