Brian Lawrence Email & Phone Number

Greater New York City Area

Develop and maintain relationships with key stakeholders internally as well as media/finance leads at agencies, from end users to Media and Finance Directors. - Service clients in a consultative fashion that helps them identify and address needs, challenges and high level business problems. - Identify training needs and formulate plans - Understanding.

Greater New York City Area

- Conduct in-classroom and e-learning training classes- Produced e-learning recordings- Conduct needs assessment with account teams and clients- Develop comprehensive training preparation, in classroom and e-learning training curriculum- Develop training curriculum that identifies strengths and weaknesses, and presenting effective and creative alternatives.

• Manage national cable clients’ accounts which include servicing, billing and training.
• Market and sell analysis, reports and software to national cable clients.
• Analyze data for the purpose of consulting clients on custom analyses and reports.
• Advise, assist clients on use of use of software.
• Member of software core team, duties includes enhancement review, testing and delivery, as well as addressing user issues.
• Conduct presentations for prospective and existing… Show more

• Supervised multi-office 15-member account team servicing advertising agencies and buying services; this includes day-to-day operations, special projects, problem solving, maintenance and training, as well as.
• Consulted with client management on customizing system features, reporting needs, strategic planning and creating project plans, as well as developing specialized training curriculum and documentation.
• Supervised development and… Show more
• Supervised development and implementation of new products and system enhancements; this includes new product design and testing.
• Supervised system installation; this includes client consultation, developing agendas, training scheduling and allocation of resources.
• Conducted demonstrations for prospective and existing clients. Show less

• Complied, analyzed, and calculated local market and national television viewing data, as well as viewer characteristics data for day-to day client service, reports and presentations. This included product and.
• Prepared and presented TV data to clients and internal staff, participated in focus groups, as well as trained clients and internal staff on systems.
• Supervised the production of local market report. This included developing and implementing… Show more
• Supervised the production of local market report. This included developing and implementing production procedures that improved productivity, developing and assigning projects, coordinating schedules, and producing.

• Effectively sold local cable advertising spots. Was a member of a sales team that achieved annual budget for the first time in the previous five years.
• Maintained advertising accounts, which included research, soliciting businesses, developed advertising strategies and developed advertising packages, consulted on campaigns and maintained billing.

• Research and estimated program delivery as well as developed and created affiliate station sales and promotional documentation.
• Earned promotion from sales assistant after minimum qualifying period.

Bachelor Of Science, Communications

School Of Continuing & Professional Studies- Digital Marketing- Ongoing