Lead Marketing Manager
Current• Manage the content and marketing teams while directly reporting to CEO.• Coordinate the content publishing calendar for company's flagship website, OnlineU.com.• Create extensive email marketing campaigns with success obtaining earned media mentions and backlinks.• Analyze key email outreach metrics to optimize campaigns and determine future tactics.• Establish relationships with national media outlets for coverage of Optimal's college rankings, student… Show more • Manage the content and marketing teams while directly reporting to CEO.• Coordinate the content publishing calendar for company's flagship website, OnlineU.com.• Create extensive email marketing campaigns with success obtaining earned media mentions and backlinks.• Analyze key email outreach metrics to optimize campaigns and determine future tactics.• Establish relationships with national media outlets for coverage of Optimal's college rankings, student resources, and thought leadership content.• Lead team of 15 remote contractors assisting with data collection projects and various content needs. Show less