Caroline Gaffney Email & Phone Number

Sunnyvale, Ca, Us

New York, Us

Built and scaled the Instagram Growth team to grow IG at the fastest rate ever, to reach 1B monthly users.

Sunnyvale, Ca, Us

Ran the LinkedIn feed, LinkedIn Learning, Growth and Onboarding, SlideShare and other engagement related features.

New York, Us

Senior executive at internet start-up (acquired by Gilt Groupe). Developed new services to bring technology and efficiency to the interior design and home furnishings industry. • Launched the Design Advisors matching service to connect interior designers and consumers• Built Designer Premium Subscriptions service• Oversaw weekly email newsletter and blog and managed relationships with content marketers • Managed complete redesign and rewrite of front end and backend of the site, including overhaul of complex custom product catalog and search/filtering functionality• Responsible for all metrics and built all corporate financial and reporting dashboards Growth and Marketing: product marketing, email marketing, direct mail, online promotions, SEM, events, and partnerships. • Launched national panel discussion series at design centers • Grew userbase by 22x in 2 yrs Additional responsibilities: Salesforce support, financial analysis and reporting, creation of investor presentations.

San Francisco, Ca, Us

Managed multiple cross-functional teams focused on accelerating revenue and profit growth for the Banana Republic business. New Concept Development • Led team from merchandising, design, planning, marketing, real estate, and finance to develop a business plan for the first BR sub-branded standalone retail concept approved by BR president. Test store launched in SF. Licensing Strategy • Evaluated business model options for BR Shoes, including manufacturing in-house and using an agent. Created RFP and negotiated deal with top shoe manufacturer partner to reduce cost by 20% while improving quality. Operational Improvements• Led cross-functional team to define a process to reduce BR’s product pipeline timing by 70% for select styles.Additional responsibilities: competitive analysis, executive presentations and long-range planning.

Us

Led client teams on projects in the retail and high-tech industries. Select projects include:• Lean operations for Fortune 100 grocery retailer: Engagement Manager on team driving checkout lane efficiency.• Sales force transformation at Fortune 100 technology company: Developed metrics tracking sales force coverage.

San Jose, Ca, Us

Us

Select projects include:• E-commerce business building for Major League Baseball Advanced Media (MLB.com): Led team to launch online store making over $10 million its first year. Developed site functionality, sourced product, negotiated fulfillment contract with third party provider and managed integration.• Pro-bono work for the FDNY to assess how to improve operations after 9/11.

Bse, Chemical Engineering

Mba