In 1999, as Y2K loomed and the world was at relative peace, I transitioned from focusing on international affairs to becoming a digital strategist. It seemed logical at the time – the Cold War was over and the .com revolution had begun. Over the last 25 years, I have become a leader in the digital content strategy field through my work, by sharing knowledge through articles and talks, and co-authoring the book "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" (Pearson, 2018).Throughout the 21st century, I’ve helped all types of organizations and the federal government use digital communication to engage with their audience.I am a better operations director because I have a track record of aligning digital communication strategies to business goals while fostering cross-functional collaboration and building sustainable operational improvements. Content is how businesses manifest themselves (1), and I’ve seen it across dozens of domains. I’ve delivered results I’m proud of:* REVENUE GROWTH – Boosting donations, event attendance, subscriptions, and sales.* OPERATIONAL EFFICIENCY – Reducing publishing time from days to minutes and ensuring content meets KPIs with less effort.* AUDIENCE REACH AND ACCESSIBILITY – Creating content people need and making sure they can find it through organic search traffic and improved content-type rankings.* ADAPTABILITY – Rapidly adjusting web content to respond to changing situations.* SUSTAINABLE IMPROVEMENTS – Redesigning websites and navigation without overhauling the CMS or content structure, saving time and costs.* INTERNAL COLLABORATION – Aligning teams around common goals and language to enhance efficiency and effectiveness.* CAPACITY BUILDING – Teaching techniques for ongoing success and sustainable growth in an inclusive environment.As we enter the second quarter of the century, it’s clear that we have some big problems to solve, and digital solutions are more critical than ever. My approach is to connect people, processes, and technology through leadership, systems thinking, and strategic planning to help solve these problems.When I'm not working, you can find me at the pool swimming, on the river rowing or paddling, visiting my grown children at the beach or in the mountains, or hanging out with my dog, Zoie.Let’s connect and explore how I can help your organization achieve its digital and operational goals.(1) Thanks to Hilary Marsh for this expression.