Carrie Hane Email & Phone Number

United States

Graz, Styria, At

* Develop and deliver comprehensive curriculum for graduate-level courses in the Content Strategy masters program focused on both theoretical and practical applications of content management and domain modeling.* Foster an engaging learning environment through interactive online lectures, projects, and discussions.* Guide graduate students in crafting their content strategy theses, offering expert guidance on thesis formulation and content management principles.* Administer and evaluate oral exams to assess students' mastery of content management concepts.* Provide mentorship and support to ensure the successful completion of high-quality theses.* Contribute to online seminars and webinars focused on promoting best practices and the latest trends in digital content strategy.* Engaged the 2019 cohort with lectures and activities to deepen their understanding of domain modeling.

San Francisco, California, Us

* Industry evangelist and speaker: Delivered talks at international events and industry webinars, and appeared as a guest on multiple podcasts, sharing expertise and insights on digital content management and strategy.* Content operations expert: Acted as a key authority on content operations, content management, content strategy, and content design, providing valuable insights and leadership for creating connected digital experiences.* Facilitated enablement sessions: Conducted training sessions for customers and partners demonstrating how to create digital experiences that engage audiences and support organizational missions.* Stakeholder collaboration: Partnered with internal stakeholders, customers, and the global community to promote and apply best practices in digital content management, ensuring high-quality content delivery.* Digital content creation: Created and published top-ranking digital content for Sanity.io, driving significant web traffic and supporting content marketing, sales enablement, and customer onboarding efforts.* Project director, Customer 360 project: Led the initiative to optimize internal team operations to support product improvements. * Curriculum overhaul: Revamped customer onboarding program to better prepare customers for product implementation and adoption. * Event coordination and presentation: Coordinated logistics and programming for and co-presented keynote address at the premier Structured Content Conference, which received a 4.3/5 rating from attendees.

Silver Spring, Maryland, Us

Project Director, Digital Content Project, NIH client* Managed project budget, resource allocation, forecasts, deliverables, and deadlines, resulting in contract renewal.* Directed the redesign of consumer health information on an NIH institute website for implementation in Drupal, overseeing project schedules, status tracking, and team deliverables, while communicating and collaborating with client and external partners.* Collaborated with client team to define health communications objectives, develop digital strategies, and measure KPIs.* Developed strategic digital content plans utilizing web, email, and social media to reach the target audience of NIH institutes and HHS agencies.UX Team Lead* Unified and led UX team to support client digital communication goals, enhancing the team's reputation with federal government clients.* Led adoption and delivery of best practices in digital content design, web content operations, and UX-focused writing for internal and client teams.* Provided leadership and direction to UX and content strategists, ensuring top-notch services to customers.* Coordinated with cross-functional digital team leads on processes for content operations, web design, and Drupal content management system implementations.* Ensured high-quality outputs by evaluating team performance, staying up-to-date on industry trends, and integrating them into workflows.* Contributed to proposals, leading to successful proposal submissions and contract deliveries.

* Pioneered a model-first approach to content design and production, web content management, and digital experience development.* Partnered with clients to create scalable solutions for user experience, content strategy, and content operations.* Facilitated workshops and guided action plans to align content strategy with client goals, optimizing impact and resource management.* Developed digital content strategies for non-profits, associations, federal government agencies, and global enterprises.* Advised clients on processes for content workflows and website enhancements, driving KPI achievements and operational efficiency.* Led adoption and delivery of best practices in digital content strategy, content design, and web content operations for clients, resulting in meeting KPIs, improving website performance, and enabling operational efficiency.* Recruited and nurtured a distributed, cross-functional contractor team to deliver client engagements successfully and run the business.* Directed digital content projects, collaborating with content strategists, designers, and external contractors.* Established and implemented best practices in digital content strategy, content design, and web content operations.* Crafted project proposals and led business development efforts to acquire new clients, demonstrating strong leadership and persuasive communication skills.* Created and published digital content for self-published blog and industry publications.* Delivered talks and workshops at international events and webinars on content strategy, user experience leadership, and content operations.* Appeared as a guest on multiple podcasts, sharing expertise and insights on content strategy and user experience disciplines.

Reston, Virginia, Us

* Expanded content strategy practice through mentoring, coaching, facilitating strategy sessions, and redefining content’s role in user experience.* Led adoption of best practices in content strategy, content design, and content modeling for internal team and federal agency teams.* Conducted training workshops for federal agency teams on content design techniques and implementation planning.* Developed content strategies for HHS divisions, ensuring delivery of clear, concise, impactful, and consistent content across all channels.* Contributed to project definition and scoping, leading to successful proposal submissions and contract deliveries.Clients included The Children’s Bureau, Administration on Children, Youth and Families, DTE Energy, National Cancer Institute, EPA State & Local Energy and Environment Program, Division of Cancer Control and Population Sciences (DCCPS).

Washington, Dc, Us

* Owned digital content strategy for ASCE.org and microsites, delivering relevant and impactful digital and social content that helped the organization achieve its mission.* Streamlined website operations by implementing new processes and protocols for website user administration, content workflows, website enhancements, and optimizing efficiency. * Directed the redesign of ASCE.org using visionary techniques and change management principles to create a flexible, long-lasting information architecture focused on civil engineers’ needs.* Championed digital content strategy and user experience best practices, including user research, content modeling, content design, SEO, user-centered design, and content management while fostering innovation and efficiency.* Managed and grew cross-functional team of content specialists, social media manager, developers, and a project manager with 100% retention for 2+ years and worked with external contractors.* Managed social media strategy for marketing, communications, and membership campaigns and initiatives, boosting engagement and sharing actionable insights internally.* Coordinated internal communications to align stakeholders on digital strategy and enhance resources for civil engineers and infrastructure policy.* Provided leadership and direction to content specialists throughout the organization, including forming a community of practice to enhance skills, improving audience engagement and organizational impact. * Presented progress on web initiatives and goals to senior leadership team and board of directors, ensuring strategic alignment and transparency.

* Initiated a content strategy to align with a brand vision and anchored by mission, values, and purpose, paving the way for consistent year-over-year continuity.* Created a strategic roadmap to implement brand principles.* Partnered with conference co-chairs to define objectives and editorial direction, guiding content initiatives in alignment with organizational goals.* Led the all-volunteer 2015 conference content team, overseeing editors and social media managers, fostering collaboration and ensuring cohesive content delivery.* Contributed to the web team's efforts to build a reusable Drupal website framework, facilitating streamlined annual Summit preparations and enhanced user experience.

Springfield, Va, Us

* Developed and implemented content strategies for non-profits, associations, and small- and mid-sized businesses, enhancing usability and engagement, as measured by click paths, conversions, and referrals.* Led adoption and delivery of best practices in digital content strategy, content design, and web content operations for clients, resulting in achieved KPIs, improved website performance, and operational efficiency.* Collaborated with technology, design, and project management leads to develop a content-first process that resulted in 100% of projects having content ready on schedule.* Created, grew, and led content practice, defining standards and processes and mentoring team members.* Conducted client training sessions on writing for the web and using Drupal as a content management system. * Coordinated resources, contractors, deliverables, and deadlines to ensure an on-time, on-budget projects.* Contributed to project proposals, participating in sales meetings, contract definition, and scoping to ensure efficient and successful project delivery.* Produced educational seminars and webinars on content, web strategy and operations, mobile, and usability.* Published digital content, delivered talks, and contributed to industry publications and texts, including Content Strategy for the Web, 2nd ed.

Worked with non-profits, non-governmental organizations, and companies to define requirements and improve their websites through web-friendly content and usable information architecture. Sample clients: World Bank Commodity Risk Management Group (CRMG), National Association of Housing and Redevelopment Officials (NAHRO)

* Owned and managed web strategy, content, architecture, development, and maintenance for AUSA.org.* Enhanced usability and engagement by analyzing site traffic and adjusting content and architecture.* Led website redesign and implemented content management system, ensuring an on-time launch.* Educated staff on best practices and current trends in web management and content.

* Created and edited content and architecture for association’s first website, using HTML and CSS to establish a professional online presence.* Managed all administrative, financial, and communications functions, fostering efficiency and alignment across operations.* Contributed to the development of member services and recruitment strategies, resulting in notable increases in membership, conference attendance, and revenue generation.

Patuxent River, Maryland, Us

Managed logistics for foreign military sales programs

Ma, International Affairs

Ba, Political Science

Education record