Casey Colvin Email & Phone Number

South Bend, Indiana, United States

South Bend, IN

South Bend, Indiana, United States

As a Lead Gen Specialist, I worked alongside the Sales and Marketing teams to create and provide resources that help drive leads. My day-to-day consisted of anything from content writing, to lead follow-up, to graphic design.

South Bend, Indiana

• My primary focus was content management. The positive results of my blogging and web efforts helped drive a company-wide transition to an inbound marketing strategy.
• Crafted blogs and other web content relevant to the most frequently asked consumer questions to become a trusted, unbiased resource in the industry for clients and prospects
• Managed all 4 company social media accounts utilizing Hubspot for scheduling consistent campaigns and posts to increase brand awareness
• Designed graphics, sales collateral, WordPress web pages and more to maintain a consistent brand and message
• Composed email campaigns from concept through completion and track results, such as conversions, in order to craft more effective campaigns
• Planed and executed internal company events and activities to facilitate communication and a positive culture

South Bend, Indiana Area

• I ensured the public image of the South Bend Common Council accurately represented the message and initiatives of each member, across multiple social media platforms, helping to increase accessibility and awareness for.
• Provided a platform for engagement between council members and the public through social posts that obtained over 4,000 impressions
• Created South Bend Common Council logo, branding, marketing materials and city press releases about the Council and their initiatives
• Advised 2 additional interns by delegating tasks and providing training on design applications and tools

Muncie, Indiana Area

• I collected and interpreted data to determine whether the addition of an aerial lift rental division would be profitable.
• Researched and communicated with upwards of 1,000 potential lift rental clients and compiled consumer buying behavior metrics to generate revenue estimates
• Formulated a competitive analysis of 25+ lift rental businesses in central Indiana to determine the optimal lift rental equipment and pricing
• Compiled data into deliverables to facilitate a discussion with executives, concluding that the rental division would not be profitable