Casey Roeder

Casey Roeder Email and Phone Number

Principal Product Marketing Manager, Business Intelligence @ Intuit
New York, United States
Casey Roeder's Location
Brooklyn, New York, United States, United States
Casey Roeder's Contact Details
About Casey Roeder

Action-oriented and data-driven product marketing lead. I operate fluidly between highly strategic and tactical levels to build initiatives where growth, operations, and marketing come together.I've spent my career working with a wide range of companies – from startups to large public co's, across different industries and business models. Prior to working in PMM, I consulted with tech companies and startups on marketing, biz dev and growth initiatives. I also spent several years as a strategy and business development leader at a Wondersauce, a NYC digital agency, which I helped to grow and scale from 10-100+ people.

Casey Roeder's Current Company Details
Intuit

Intuit

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Principal Product Marketing Manager, Business Intelligence
New York, United States
Website:
intuit.com
Employees:
17010
Casey Roeder Work Experience Details
  • Intuit
    Principal Product Marketing Manager, Business Intelligence
    Intuit
    New York, United States
  • Square
    Product Marketing Lead, Dashboard
    Square Sep 2024 - Present
    San Francisco, Ca, Us
  • Square
    Product Marketing Lead, Square Payroll
    Square Aug 2022 - Sep 2024
    San Francisco, Ca, Us
  • Square
    Product Marketing Manager
    Square Feb 2022 - Aug 2022
    San Francisco, Ca, Us
  • Zillow
    Senior Product Marketing Manager, Streeteasy
    Zillow Mar 2020 - Feb 2022
    Seattle, Washington, Us
  • Freelance
    Consultant: Product Marketing, Growth Strategy, Gtm
    Freelance Jan 2019 - Jul 2020
    Consulted with founders and cross functional teams at over a dozen tech companies and startups (primarily B2B) on marketing, positioning, customer research, business development, and growth.
  • Techstars
    Marketing + Growth Consultant, Techstars Nyc (S19 Accelerator)
    Techstars Jul 2019 - Oct 2019
    New York City, New York, Us
    Internal marketing and growth consultant for Techstars NYC Summer 2019 Accelerator, supporting a cohort of ten early-stage startups across diverse verticals, including fintech, insurance, and mobility, and wellness. My primary focus was supporting founders and their teams to shape go-to-market strategy, positioning, and key growth initiatives.
  • Wondersauce
    Head Of Strategy And Business Development
    Wondersauce Dec 2016 - Dec 2018
    New York, Ny, Us
    Key member of the core exec leadership team that scaled the company from 10-person startup to 100+ person global entity, spearheading growth initiatives, operationalizing new services and revenue streams, expanding to new markets (US + UK).
  • Wondersauce
    Director Of Business Development
    Wondersauce Aug 2016 - Dec 2018
    New York, Ny, Us
    Led end-to-end business development efforts, driving revenue and advising clients while managing sales operations in collaboration with legal and finance. Responsible for fostering client relationships at all levels (including SVP and C-Suite).
  • Wondersauce
    Marketing Director
    Wondersauce Jun 2015 - Aug 2016
    New York, Ny, Us
    Built out Wondersauce's digital marketing and content services during a period of high-growth; managed a cross-functional team of strategists, copywriters, and content producers. Led strategic re-org of existing team, made key hires, implemented new processes. Also involved with business development and leading strategy on key engagements.
  • Wondersauce
    Product Director
    Wondersauce Nov 2014 - Jun 2015
    New York, Ny, Us
    Co-led product team. During my time as a PM & PD, I was responsible for internal and external project management and strategy leadership for over 10 digital products including custom ecommerce builds, enterprise website redesigns, and mobile apps.
  • Wondersauce
    Product Manager
    Wondersauce Dec 2013 - Nov 2014
    New York, Ny, Us
    Hired as first Wondersauce PM. Hybrid role encompassing digital strategy, user experience, product design, project + account management, business development.
  • Big Spaceship
    Strategy / Business Development
    Big Spaceship Feb 2012 - Nov 2013
    New York, Us
    As a strategist at Big Spaceship, I worked with a multidisciplinary team of designers, developers and producers to create campaigns and digital products for clients across a wide range of verticals – including CPG, retail, news, auto, and spirits.Worked with agency leadership and pitch teams to prepare detailed RFP responses, and to create the strategy and narrative for compelling pitch presentations. Diverse experience across large DAOR accounts (campaign and social focus) and developing digital products (websites, apps). Clients: BMW, Mondelez (Ritz Crackers DAOR), Wrigley, Google, NBC News, Absolut Vodka, Finish Line (e-commerce), ASOS
  • Hill Holliday
    New Business Intern
    Hill Holliday Sep 2011 - Dec 2011
    Boston, Massachusetts, Us
    Assisted pitch teams at the agency with research, deck building, RFIs, RFPs.
  • Independent
    Strategy & Design Consultant
    Independent Aug 2010 - Sep 2011
    Worked with small businesses in Boston and New York to identify marketing opportunities and develop actionable plans for brand strategy and visual identity. My work included brand development, social content strategy, logo creation, and website design.
  • Mtv Networks
    Summer Intern: Integrated Marketing, Entertainment Group
    Mtv Networks Jun 2009 - Aug 2009
    New York, Ny, Us

Casey Roeder Skills

Digital Strategy User Experience Creative Problem Solving Web Design Product Development Product Planning Presentation Design User Research Illustrator Content Strategy Persona Development Leadership Creative Direction Keynote Integrated Marketing Photoshop Team Oriented E Commerce Copywriting Basic Css Basic Html Creative Strategy Collaboration Social Media Strategy Project Management Social Strategy Product Management

Casey Roeder Education Details

  • Emerson College
    Emerson College
    Marketing
  • Columbia Business School
    Columbia Business School
    Finance And Accounting For The Nonfinancial Executive
  • New York University
    New York University
    Financial Modeling
  • School Of The Museum Of Fine Arts
    School Of The Museum Of Fine Arts
    Web Design

Frequently Asked Questions about Casey Roeder

What company does Casey Roeder work for?

Casey Roeder works for Intuit

What is Casey Roeder's role at the current company?

Casey Roeder's current role is Principal Product Marketing Manager, Business Intelligence.

What is Casey Roeder's email address?

Casey Roeder's email address is ca****@****uce.com

What is Casey Roeder's direct phone number?

Casey Roeder's direct phone number is +151652*****

What schools did Casey Roeder attend?

Casey Roeder attended Emerson College, Columbia Business School, New York University, School Of The Museum Of Fine Arts.

What are some of Casey Roeder's interests?

Casey Roeder has interest in Virgin America, Dunkin' Donuts, Harry Potter, Digital Strategy, Gawker, Barack Obama, Youtube, Gizmodo, Brooklyn, Google.

What skills is Casey Roeder known for?

Casey Roeder has skills like Digital Strategy, User Experience, Creative Problem Solving, Web Design, Product Development, Product Planning, Presentation Design, User Research, Illustrator, Content Strategy, Persona Development, Leadership.

Who are Casey Roeder's colleagues?

Casey Roeder's colleagues are Ryan Depaul, Khusnul Khotimah, Gabriel Edward, L Sangeetha, Naina Jain, Kyle Cheek, Sean Ferrell.

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