Casey Roeder Email and Phone Number
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Action-oriented and data-driven product marketing lead. I operate fluidly between highly strategic and tactical levels to build initiatives where growth, operations, and marketing come together.I've spent my career working with a wide range of companies – from startups to large public co's, across different industries and business models. Prior to working in PMM, I consulted with tech companies and startups on marketing, biz dev and growth initiatives. I also spent several years as a strategy and business development leader at a Wondersauce, a NYC digital agency, which I helped to grow and scale from 10-100+ people.
Intuit
View- Website:
- intuit.com
- Employees:
- 17010
-
Principal Product Marketing Manager, Business IntelligenceIntuitNew York, United States -
Product Marketing Lead, DashboardSquare Sep 2024 - PresentSan Francisco, Ca, Us -
Product Marketing Lead, Square PayrollSquare Aug 2022 - Sep 2024San Francisco, Ca, Us -
Product Marketing ManagerSquare Feb 2022 - Aug 2022San Francisco, Ca, Us -
Senior Product Marketing Manager, StreeteasyZillow Mar 2020 - Feb 2022Seattle, Washington, Us -
Consultant: Product Marketing, Growth Strategy, GtmFreelance Jan 2019 - Jul 2020Consulted with founders and cross functional teams at over a dozen tech companies and startups (primarily B2B) on marketing, positioning, customer research, business development, and growth.
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Marketing + Growth Consultant, Techstars Nyc (S19 Accelerator)Techstars Jul 2019 - Oct 2019New York City, New York, UsInternal marketing and growth consultant for Techstars NYC Summer 2019 Accelerator, supporting a cohort of ten early-stage startups across diverse verticals, including fintech, insurance, and mobility, and wellness. My primary focus was supporting founders and their teams to shape go-to-market strategy, positioning, and key growth initiatives. -
Head Of Strategy And Business DevelopmentWondersauce Dec 2016 - Dec 2018New York, Ny, UsKey member of the core exec leadership team that scaled the company from 10-person startup to 100+ person global entity, spearheading growth initiatives, operationalizing new services and revenue streams, expanding to new markets (US + UK). -
Director Of Business DevelopmentWondersauce Aug 2016 - Dec 2018New York, Ny, UsLed end-to-end business development efforts, driving revenue and advising clients while managing sales operations in collaboration with legal and finance. Responsible for fostering client relationships at all levels (including SVP and C-Suite). -
Marketing DirectorWondersauce Jun 2015 - Aug 2016New York, Ny, UsBuilt out Wondersauce's digital marketing and content services during a period of high-growth; managed a cross-functional team of strategists, copywriters, and content producers. Led strategic re-org of existing team, made key hires, implemented new processes. Also involved with business development and leading strategy on key engagements. -
Product DirectorWondersauce Nov 2014 - Jun 2015New York, Ny, UsCo-led product team. During my time as a PM & PD, I was responsible for internal and external project management and strategy leadership for over 10 digital products including custom ecommerce builds, enterprise website redesigns, and mobile apps. -
Product ManagerWondersauce Dec 2013 - Nov 2014New York, Ny, UsHired as first Wondersauce PM. Hybrid role encompassing digital strategy, user experience, product design, project + account management, business development. -
Strategy / Business DevelopmentBig Spaceship Feb 2012 - Nov 2013New York, UsAs a strategist at Big Spaceship, I worked with a multidisciplinary team of designers, developers and producers to create campaigns and digital products for clients across a wide range of verticals – including CPG, retail, news, auto, and spirits.Worked with agency leadership and pitch teams to prepare detailed RFP responses, and to create the strategy and narrative for compelling pitch presentations. Diverse experience across large DAOR accounts (campaign and social focus) and developing digital products (websites, apps). Clients: BMW, Mondelez (Ritz Crackers DAOR), Wrigley, Google, NBC News, Absolut Vodka, Finish Line (e-commerce), ASOS -
New Business InternHill Holliday Sep 2011 - Dec 2011Boston, Massachusetts, UsAssisted pitch teams at the agency with research, deck building, RFIs, RFPs. -
Strategy & Design ConsultantIndependent Aug 2010 - Sep 2011Worked with small businesses in Boston and New York to identify marketing opportunities and develop actionable plans for brand strategy and visual identity. My work included brand development, social content strategy, logo creation, and website design.
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Summer Intern: Integrated Marketing, Entertainment GroupMtv Networks Jun 2009 - Aug 2009New York, Ny, Us
Casey Roeder Skills
Casey Roeder Education Details
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Emerson CollegeMarketing -
Columbia Business SchoolFinance And Accounting For The Nonfinancial Executive -
New York UniversityFinancial Modeling -
School Of The Museum Of Fine ArtsWeb Design
Frequently Asked Questions about Casey Roeder
What company does Casey Roeder work for?
Casey Roeder works for Intuit
What is Casey Roeder's role at the current company?
Casey Roeder's current role is Principal Product Marketing Manager, Business Intelligence.
What is Casey Roeder's email address?
Casey Roeder's email address is ca****@****uce.com
What is Casey Roeder's direct phone number?
Casey Roeder's direct phone number is +151652*****
What schools did Casey Roeder attend?
Casey Roeder attended Emerson College, Columbia Business School, New York University, School Of The Museum Of Fine Arts.
What are some of Casey Roeder's interests?
Casey Roeder has interest in Virgin America, Dunkin' Donuts, Harry Potter, Digital Strategy, Gawker, Barack Obama, Youtube, Gizmodo, Brooklyn, Google.
What skills is Casey Roeder known for?
Casey Roeder has skills like Digital Strategy, User Experience, Creative Problem Solving, Web Design, Product Development, Product Planning, Presentation Design, User Research, Illustrator, Content Strategy, Persona Development, Leadership.
Who are Casey Roeder's colleagues?
Casey Roeder's colleagues are Ryan Depaul, Khusnul Khotimah, Gabriel Edward, L Sangeetha, Naina Jain, Kyle Cheek, Sean Ferrell.
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