✅ SCOPE: Provided direction to operations management initiatives across distribution, e-commerce platforms, fulfillment, warehouse operations, industrial packaging, and print, which yielded a 20% increase in operational efficiency.✅ ORGANIZATIONAL IMPACTS:* Built and led cross-functional teams while enhancing collaboration and reducing project turnaround time by 15%.* Optimized production workflows in high-volume delivery settings while improving warehouse, distribution, and fulfillment processes to achieve a 25% increase in throughput.* Managed P&L, operations, and personnel across logistics, supply chain, customer service, distribution, sales, inventory control,purchasing, and shipping; oversaw $2M budget and reduced costs by 10%.* Directed the entire RFP process while securing significant clients and negotiating MSAs, which resulted in a $4M increase in annual revenue from new long-term partnerships.

✅ SCOPE: Expertly led strategic and tactical projects for enterprise clients while generating over $55M in revenue.✅ ORGANIZATIONAL IMPACTS:* Directed a team of 15 in performing at optimal levels.* Spearheaded cross-selling and upselling programs, which resulted in a 15% increase in revenue and a 20% improvement in client satisfaction scores.* Negotiated vendor contracts while securing cost-effective pricing and reducing product distribution costs by 8%; increased margins for the company.* Managed global roll-out initiatives for the world’s largest gig economy companies, coordinating efforts across multiple warehouses and international manufacturing sites.

As a seasoned consultant, I specialize in leveraging the power of Shopify and HubSpot CRM to drive transformative change. My expertise lies in guiding teams through change management processes, ensuring alignment with strategic goals that resonate with the overarching company vision. My approach centers on fostering team cohesion and setting clear, achievable objectives tailored to enhance both operational efficiency and market impact.

✅ SCOPE: Supervised and empowered a team of 8 outside sales executives and BDM support staff, resulting in $35M in revenuethrough new sales initiatives in 2021.✅ ORGANIZATIONAL IMPACTS:* Collaborated with C-suite and engineering to create tailored solutions, which achieved a 30% increase in sales objectives through strategic planning.* Secured $200K in marketing funds and supplier programs with major distributors while expanding presence and increasing market share by 20%.* Drove the implementation of a new CRM system that increased sales pipeline visibility by 40%; contributed to the company’s most profitable year with a 22% increase in revenue.

✅ SCOPE: Oversaw national distribution for CBD brands while generating $15M in sales.✅ ORGANIZATIONAL IMPACTS:* Spearheaded the implementation of aggressive sales plans that surpassed revenue targets by 10% and increased new product line sales by 15%.* Built and managed field sales teams while improving sales performance by 21% and achieving a $1M increase in quarterly revenue.* Managed P&L and accurately forecasted monthly, quarterly, and annual sales to achieve performance objectives, which reduced forecast errors by 8%.

Provide strategic direction for the commercial sales team, develop business processes, education services, and marketing execution plans for all subsidiaries of Mad Dogg Athletics: Spinning, Peak Pilates, Crosscore, Ugi. • Executive-level partnership with big-box retail accounts such as Canadian Tire, Costco US, MX, CA, Walmart, Walmart.com, Dicks Sporting Goods, and commercial fitness: Accounts such as Equinox and Lifetime Fitness. • Responsible for building and maintaining strong, long-lasting customer relationships with our key accounts. Ensure that all key contacts are engaged and overcome any obstacles to advance the sales process with each business partner.• Effectively communicate the company value proposition through proposals and presentations.• Provide strategic direction for the retail and commercial sales teams.• Establish and regulate selling prices by monitoring costs and marketplace competition.• Collaborate cross-functionally to drive retail and commercial sales marketing initiatives and execution plans.• Coordinate sales distribution by establishing territories, quotas, and goals within given regions.• Work with credit and finance department to develop new accounts and work with existing clients on financing options.• Produce sales forecasting and analysis by channel.• Coordinate sales distribution by establishing sales territories, quotas, and goals within a given territory.• Produce and assist in sales forecast for multiple product lines.• Drive revenue success. Own and exceed monthly/quarterly/annual team sales targets.• Manage sales activity and performance.• Update and improves the sales process through team and individual procedures.• Collaborate cross-functionally to drive marketing initiatives.• Build, lead, and coach commercial sales teams to meet team objectives.• Manage key accounts.• Drive attachment rates

• Demonstrated experience as head of sales, developing client-focused, differentiated solutions for our customers.• Grew in-store sales revenue by 35% YoY through new marketing initiatives and opportunity buys.• Developed and launched an online team sales program by creating an online equipment and apparel configurator, tailored to each organization.• Grew team sales revenue by over 60% in two years.• Established and grew Team Sales business by focusing on account management cultivated through product education, networking, influencing key decision-makers, and centered around what each customer value for their organization.• Directly managed over twenty-five employees. With an emphasis on employee management to build a positive work culture by always having an open-door policy, open lines of communication and raising self-awareness and empathy in our employees.• Increased inventory turns and forecast by implementing a cloud-based ERP system, implemented SOP on cycle counts, and inventory management best practices.• Placed booking orders based on sell-through for migrating products and upcoming product launches.• Identify online strategy aimed at the company execution plan and to drive revenue and increase online market share.• Drove analytics to understand user behavior across all digital outlets to improve site performance and engagement to increase conversion rates.• Created an innovative merchandising strategy for e-commerce and retail locations.