Advertising Operations Analyst Ii
CurrentAs an Advertising Operations Analyst II, in addition to managing large scale digital advertising product implementations for Automotive OEMs, I also project manage pilot programs, cross-brand initiatives, and new product releases for the Advertising Operations team. As a senior member of the team, I am responsible for ensuring all team members will be able to efficiently deliver the products when they hit the market and are sold. To ensure the new products are ready, I work with product and engineering teams to define requirements and necessary features to ensure scalability, complete user acceptance testing, develop and document processes and train the rest of the team on those processes.Leaning into the analysis side of the role, I generate analyzation techniques and best practice documentation for the department. With recent developments in AI, I have been able to create easily replicable processes that leverages Cox's unmatched first party data to ensure that we can adjust strategy so our advertising reaches the perfect shopper's at the correct stage of their shopping journey.