Claudia Johnston Email & Phone Number

Sunnyvale, Ca, Us

San Francisco, California, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

My involvement has meant building meaningful and lasting relationships with the kids in addition to raising money for the The Ronald McDonald House. To date we have raised more than $60,000. Since 2008, when our initiative began, I have visited the House most every weekend to check in with the patients, talk to them and their families, and engage them in various arts and crafts projects.

Medford, Massachusetts, Us

Founded in 2008, Imaginet is Tufts’ first and only student marketing, advertising, and communications group.Imaginet’s mission is to facilitate learning by giving members practical experience by helping groups on campus with their marketing, advertising, PR or design needs. We also provide professional training to our members through workshops, industry speakers, agency tours and more.If you are interested in any area of marketing communications—be it creating ads, brainstorming big ideas, or just learning about the industry—join us. There is something for everyone. Clubs on campus imagine it, we create it.

Medford, Massachusetts, Us

Entrepreneurial Marketing within the Entrepreneurial Leadership Studies program; Professor Jack Derby

Medford, Massachusetts, Us

San Francisco, California, Us

Shadowed the Director of Digital Marketing & Media at Athleta HQ. Gained experience with Athleta’s email marketing, social networking, digital site layout, digital media and advertising. I also witnessed the initial phases of “Platinum Idea” creation and creative brainstorm. Thank you so much to the members of the Athleta Marketing department who made me feel like a member of the team right from the start. #powerofshe

Us

Sales and Ecommerce ● Developed and presented the initial phases of the Student Brand Ambassador Program for college students ● Utilized AS400 software to update line-sheet inventory so the sales and production teams were up-to-date on product quantity ● Analyzed ecommerce data via Google Analytics and recommended an increase in email marketing due to my findings Marketing and PR● Updated and maintained PR database to ensure streamline organization throughout the PR department ● Researched and outlined approach tactics for potential partnerships to grow brand awareness ● Gathered and organized daily press across all brands of Citizens of Humanity

Carlsbad, Ca, Us

Client: CenturyLink ● Led three direct response email campaigns from inception to release ● Managed and communicated with client, organized timelines, wrote creative briefs and oversaw creative team to ensure client expectations and deadlines were met ● Wrote 12 weekly industry news and trend e-newsletters, distributed to agency team via MailChimp ● Generated competitive market analysis for direct mail channel to guide client recommendations Client: Saltbox Farm ● Created a brand architecture and positioning deck to redesign brand strategy ● Participated in client meetings, developed and shared insights with team, and conducted consumer field research on farm-to-table trends in Greater Boston to drive recommendationsClient: Mutual of Omaha● Created competitive territory map and SWOT analysis for Mutual of Omaha’s Wild Kingdom to develop competitive benchmarking for brand strategy development● Produced status document for projects across all tactics to facilitate execution and streamline processes ● Compiled research on the incentive travel industry and designed presentation for clients to use with their customers● Reviewed creative brand work from bidding agencies to choose vendors for short form TV advertisingClient: Plated● Analyzed competitors’ websites, pricing, marketing and current business model to generate recommendations ● Simulated and analyzed client’s website user experience to improve customer retention and increase sales

Burlington, Massachusetts, Us

•Conducted phone and Internet research to assist lead consultants for three projects •Delivered and prepared client-facing packets and portfolios for client seminars to clearly convey project information•Sat in on meetings with clients •Collaborated with other Freedman Healthcare internal team members

Vancouver, Bc, Ca

•Educated guests about the fabric, features, fit, and function of the product while ensuring the best guest experience from the door to the cash register •Collaborated with other team members on a daily basis in order to create an enjoyable work environment •Consecutively the store reached its monetary goal for the day while staffed

English And Entrepreneurial Leadership Studies

Education record