Conrad Randell Email & Phone Number

Southlake, Texas, United States

• As Sales Manager for the U.S. and Canada at Flexeserve Inc., I’m responsible for driving business development across all non-retail foodservice sectors, including c-stores, QSRs, express grab-and-go, colleges.
• Building and maintaining strong relationships with customers, independent rep partners, distributors and authorized dealers
• Supporting our culinary team in delivering equipment demonstrations and brand presentations, showcasing Flexeserve’s unique technology and expertise
• Sharing product knowledge and helping solve our customers’ foodservice pain points
• Developing and implementing strategic sales forecasts and budgets to achieve company objectives, profitability and revenue targets
• Identifying customer opportunities to increase business revenue, profit margin and market share

Carlsbad, California, United States

• Developed and managed sales for the industry leader in foodservice and QSR communication and timer systems providing faster speed of service, improved order accuracy and greater customer profitability
• Managed and developed key franchise business partners to consistently exceed sales goals in the South Region
• Created and initiated effective business plans with performance metrics to ensure restaurant optimization
• Attended industry trade shows, including McDonald’s Worldwide; awarded #1 HME Sales Rep. at that competition
• Consistently exceeded sales quotas, including 108% to 2023 annual sales quota for the South-Central Region

Rockton, Illinois, United States

• Developed and managed foodservice equipment sales to key accounts, direct and via global distributor channel
• Managed 3 of ‘Top 5’ global customer accounts, including Wendy’s, RBI (Burger King) and Dunkin’ Brands
• Responsible for attaining sales goals, creating budgets, supporting marketing programs and trade shows
• Direct factory liaison and coordinator for new product development, engineering and service departments
• Exceeded account sales quotas, including grill sales at 114% and shake/soft serve sales at 225% to plan

Dallas, Texas, United States

• Developed and managed sales/distribution channel to national accounts, direct and global distributor channel
• Managed national accounts to exceed sales goals, including largest global theater chain and C-store chain
• Managed West and Southeast U.S. territories and sales region to successfully increase market penetration
• Created and executed 2014 sales 135% to plan, increasing sales 160% from previous year sales revenue

Durant, Iowa, United States

• Developed and executed sales plans managing national accounts, including Home Improvement and Hardware
• Created and executed national account sales and marketing programs via catalog and in-store merchandising
• Conducted coaching and training of technical products with national account management and sales staff
• Created and executed 2009 sales 113% to plan, including key accounts: Lowe’s +135% and Menard’s +112%

Owatonna, Minnesota, United States

• Developed and managed national distributor and multi-unit vendor accounts, including mass merchant and hardware retailers by supervising 100+ sales team for a leading manufacturer of light construction equipment
• Developed and managed C-level relationships with national accounts providing for sales growth vs. quota
• Coached and managed an inside/outside 100+ sales team in all areas of marketing and customer service, including consultative selling, POP and product training to national account sales and marketing staff
• Created and executed 2007 sales 126% to plan, the largest U.S. sales increase in 52-year company history

Heredia, Costa Rica

• Developed and managed international sales and marketing plans to Fortune 500 companies for construction, outfitting and leasing of new operations facilities with the leading Free Zone & Business Center in Costa Rica
• Supervised international marketing plan, website, brochures, DVD and 2005 global outsourcing campaign
• Maintained relations with foreign trade offices: AMCHAM and Costa Rica Trade & Economic committees
• Managed technical projects from business proposals and contract negotiation to final sales closings
• Responsible for generating 148% revenue growth in 2005, including new sales to Intel, Fujitsu, IBM and HP

Des Moines, Iowa, United States

• Developed and managed national sales and marketing plan for CO2 Technologies, a leading manufacturer of food and floral preservation products with product safety utilization through entire supply channel with big-box.
• Executed sales plan with CO2 Technology products, maximizing product ROI with national and global accounts
• Managed technical projects with KPI protocols to improve product display, waste reduction and supply chain sales
• Developed and managed international sales team by acquiring mass merchant retailers and critical market distribution partners, i.e., 1-800 Flowers, resulting in sale of CO2 product patent in 2003

San Diego, California, United States

• Developed and managed national account sales channel for General Instrument and Motorola-BCS, a leading digital satellite and broadband equipment manufacturer utilizing 2-step distribution method to consumer channel
• Executed sales plan with new authorization of 1,200+ Motorola vendors in a 28-state region
• Conducted numerous product training presentations with vendors and distributor sales staff
• Created and executed dealer marketing programs via direct mail, satellite and open house events
• Developed and managed largest U.S. satellite and electronics distributor with 30+ branch offices, growing sales 145% in 2001 from previous year sales and exceeding $50M annual sales quota by 118%

Quepos, Puntarenas, Costa Rica

• Developed and managed a condominium ocean view real estate project for C.T.C., S.A.
• Designed and developed condominium ocean view project at Playa Manuel Antonio, Costa Rica
• Designed and received approval for eco-friendly architectural plans from government agencies
• Negotiated government contracts for on-site utilities, building code and private access

Greater Minneapolis-St. Paul Area

• Facilitated, introduced and sold Harvey McKay, Brian Tracy and Zig Ziglar professional sales seminars
• Exceeded sales to numerous Fortune 500 companies in U.S., including Chicago, Miami and New York City
• Broke 10-year company sales record with most professional business seminars sold in New York City