Conrad Randell Email & Phone Number

Southlake, Texas, United States

As Sales Manager for the U.S. and Canada at Flexeserve Inc., I’m responsible for driving business development across all non-retail foodservice sectors, including c-stores, QSRs, express grab-and-go, colleges, stadiums, workplaces and many more. My responsibilities include:• Building and maintaining strong relationships with customers, independent rep partners, distributors and authorized dealers• Supporting our culinary team in delivering equipment demonstrations and brand presentations, showcasing Flexeserve’s unique technology and expertise• Sharing product knowledge and helping solve our customers’ foodservice pain points• Developing and implementing strategic sales forecasts and budgets to achieve company objectives, profitability and revenue targets• Identifying customer opportunities to increase business revenue, profit margin and market share• Evaluating performance and providing feedback to rep, distributor and dealer partners• Conducting regular check-ins with customers to assess their satisfaction and needs, while coordinating with technical and product support teams to resolve any issues promptly• Representing Flexeserve at industry trade shows, conferences, meetings and events• Collaborating with Flexeserve’s Account Management, Marketing and Product Development teams to align sales strategies with overall business objectives

Carlsbad, California, United States

• Developed and managed sales for the industry leader in foodservice and QSR communication and timer systems providing faster speed of service, improved order accuracy and greater customer profitability• Managed and developed key franchise business partners to consistently exceed sales goals in the South Region• Created and initiated effective business plans with performance metrics to ensure restaurant optimization• Attended industry trade shows, including McDonald’s Worldwide; awarded #1 HME Sales Rep. at that competition• Consistently exceeded sales quotas, including 108% to 2023 annual sales quota for the South-Central Region

Rockton, Illinois, United States

• Developed and managed foodservice equipment sales to key accounts, direct and via global distributor channel• Managed 3 of ‘Top 5’ global customer accounts, including Wendy’s, RBI (Burger King) and Dunkin’ Brands• Responsible for attaining sales goals, creating budgets, supporting marketing programs and trade shows• Direct factory liaison and coordinator for new product development, engineering and service departments• Exceeded account sales quotas, including grill sales at 114% and shake/soft serve sales at 225% to plan

Dallas, Texas, United States

• Developed and managed sales/distribution channel to national accounts, direct and global distributor channel• Managed national accounts to exceed sales goals, including largest global theater chain and C-store chain• Managed West and Southeast U.S. territories and sales region to successfully increase market penetration• Created and executed 2014 sales 135% to plan, increasing sales 160% from previous year sales revenue

Durant, Iowa, United States

• Developed and executed sales plans managing national accounts, including Home Improvement and Hardware• Created and executed national account sales and marketing programs via catalog and in-store merchandising• Conducted coaching and training of technical products with national account management and sales staff• Created and executed 2009 sales 113% to plan, including key accounts: Lowe’s +135% and Menard’s +112%

Owatonna, Minnesota, United States

• Developed and managed national distributor and multi-unit vendor accounts, including mass merchant and hardware retailers by supervising 100+ sales team for a leading manufacturer of light construction equipment• Developed and managed C-level relationships with national accounts providing for sales growth vs. quota • Coached and managed an inside/outside 100+ sales team in all areas of marketing and customer service, including consultative selling, POP and product training to national account sales and marketing staff• Created and executed 2007 sales 126% to plan, the largest U.S. sales increase in 52-year company history

Heredia, Costa Rica

• Developed and managed international sales and marketing plans to Fortune 500 companies for construction, outfitting and leasing of new operations facilities with the leading Free Zone & Business Center in Costa Rica• Supervised international marketing plan, website, brochures, DVD and 2005 global outsourcing campaign• Maintained relations with foreign trade offices: AMCHAM and Costa Rica Trade & Economic committees• Managed technical projects from business proposals and contract negotiation to final sales closings• Responsible for generating 148% revenue growth in 2005, including new sales to Intel, Fujitsu, IBM and HP

Des Moines, Iowa, United States

• Developed and managed national sales and marketing plan for CO2 Technologies, a leading manufacturer of food and floral preservation products with product safety utilization through entire supply channel with big-box retailers• Executed sales plan with CO2 Technology products, maximizing product ROI with national and global accounts• Managed technical projects with KPI protocols to improve product display, waste reduction and supply chain sales• Developed and managed international sales team by acquiring mass merchant retailers and critical market distribution partners, i.e., 1-800 Flowers, resulting in sale of CO2 product patent in 2003

San Diego, California, United States

• Developed and managed national account sales channel for General Instrument and Motorola-BCS, a leading digital satellite and broadband equipment manufacturer utilizing 2-step distribution method to consumer channel• Executed sales plan with new authorization of 1,200+ Motorola vendors in a 28-state region• Conducted numerous product training presentations with vendors and distributor sales staff• Created and executed dealer marketing programs via direct mail, satellite and open house events• Developed and managed largest U.S. satellite and electronics distributor with 30+ branch offices, growing sales 145% in 2001 from previous year sales and exceeding $50M annual sales quota by 118%

Quepos, Puntarenas, Costa Rica

• Developed and managed a condominium ocean view real estate project for C.T.C., S.A.• Designed and developed condominium ocean view project at Playa Manuel Antonio, Costa Rica• Designed and received approval for eco-friendly architectural plans from government agencies• Negotiated government contracts for on-site utilities, building code and private access

Greater Minneapolis-St. Paul Area

• Facilitated, introduced and sold Harvey McKay, Brian Tracy and Zig Ziglar professional sales seminars• Exceeded sales to numerous Fortune 500 companies in U.S., including Chicago, Miami and New York City• Broke 10-year company sales record with most professional business seminars sold in New York City