▪Optimized parts order fulfillment processes, driving a $7M year-over-year increase in parts sales and improving operational efficiency ▪Created and executed a strategic plan to expand the Mobile Service offering in Texas, increasing service shop capacity and improving customer satisfaction▪Oversaw the development of robust reporting systems for customer-facing teams, leading to a 7% year-over-year improvement in Net Promoter Score (NPS)

▪Consulted Lincoln dealerships nationally; Tasked with increasing share, maximizing inventory turns, optimizing stock mix, and streamlining logistics processes▪Analyzed sales data to identify trends in customer preferences and demand for specific vehicle configurations, resulting in optimized inventory mix and increased inventory turns▪Conducted analysis of California market trends, customer demographics, and competitor incentive strategies to develop targeted new car incentive… Show more ▪Consulted Lincoln dealerships nationally; Tasked with increasing share, maximizing inventory turns, optimizing stock mix, and streamlining logistics processes▪Analyzed sales data to identify trends in customer preferences and demand for specific vehicle configurations, resulting in optimized inventory mix and increased inventory turns▪Conducted analysis of California market trends, customer demographics, and competitor incentive strategies to develop targeted new car incentive programs that led to sales growth and customer satisfaction▪Collaborated with cross functional teams to streamline logistics processes for $1+ billion of vehicle inventory Show less

▪Responsible for sales of $200M+ of vehicle inventory from Ford Motor Company to Lincoln dealerships ▪Consulted key dealership stakeholders on Go-to-Market strategies including incentive offerings, vehicle pricing, inventory mix optimization, and client acquisition ▪ Defined Client Experience (CX) KPI’s, executing strategies to ensure client advocacy and a successful end-to-end client journey▪ Crafted Tier III marketing strategies, achieving a Digital Sales Close Rate of… Show more ▪Responsible for sales of $200M+ of vehicle inventory from Ford Motor Company to Lincoln dealerships ▪Consulted key dealership stakeholders on Go-to-Market strategies including incentive offerings, vehicle pricing, inventory mix optimization, and client acquisition ▪ Defined Client Experience (CX) KPI’s, executing strategies to ensure client advocacy and a successful end-to-end client journey▪ Crafted Tier III marketing strategies, achieving a Digital Sales Close Rate of 6.4% in 2021▪ Supported product launches of 4 vehicle lines (Corsair, Nautilus, Aviator, Navigator)▪ Coordinated with dealerships’ advertising agencies to effectively utilize $1.2 million advertising budget in 2021 Show less

Accountable for developing and implementing processes at 13 Ford dealerships to facilitate improvement in parts purchases & parts sales, inventory management, market share, and customer satisfaction & retention▪ Identified bottlenecks in the arrival, in-bay, and redelivery processes of service departments and implemented new strategies, resulting in a 5.5% increase in parts purchases to over $16 million in 2018▪ Successes include increasing commodity (brakes, tires, batteries)… Show more Accountable for developing and implementing processes at 13 Ford dealerships to facilitate improvement in parts purchases & parts sales, inventory management, market share, and customer satisfaction & retention▪ Identified bottlenecks in the arrival, in-bay, and redelivery processes of service departments and implemented new strategies, resulting in a 5.5% increase in parts purchases to over $16 million in 2018▪ Successes include increasing commodity (brakes, tires, batteries) penetration by 4%, recruiting 205 incremental technicians, implementing 2-man maintenance teams at 10 dealerships, and increasing retail traffic by 3% although warranty traffic exceeded 130% YOY▪ Introduced ACE (Automotive Career Exploration) partnerships at 2 dealerships, providing local high school students with real world technician experience▪ Coordinated with Central Texas College to introduce a program helping veterans become technicians Show less

Analyzed internet customer handling processes for high- impact dealerships and identified causes of low customer satisfaction▪ Introduced an Internet follow- up process at Greenway Ford, resulting in a 58% decrease in 180 day lost sales ▪ Acted as a business development consultant at Don Reid Ford, leading to a 12% increase in Lead Response Time (LRT< 15 Minutes)