Heads up the marketing role at CoVentured, An Ecosystm Group Company

Leading the marketing, PR, and event teams at Ecosystm - Technology Research and Advisory company. We bring together technology buyers, technology providers and industry analysts to enable the best decision-making in the evolving digital economy.

A startup creating products in the fintech, mobile internet and ecommerce space.

Publisher of the business IT publications CIO Asia, MIS Asia and Computerworld brands for the region.• Held overall responsibility for the P&L for the entire events portfolio across Southeast Asia and Hong Kong. Including conferences in a 50/50 joint partnership with IDC Asia/Pacific.• Created annual event calendars, event themes and content direction. Including introducing new events into the portfolio.• Directly and indirectly managed a team of approximately 12 people across the production, operations, design, marketing and telemarketing functions.• Worked closely with external suppliers - hotels, audio visual, photographers etc - to create briefs, gather quotations, sign contracts and approve payments.• Set KPIs, budgets, targets and timelines for the various teams.• Created all the sales documentation; creating USPs, packages and deliverables.• Built and retained relationships with key stakeholders and senior decision-makers across the region (speakers, sponsors, delegates, etc.).• Interviewed, trained, mentored and managed new team members.• Oversaw the entire event process from conceptualisation through to budget planning, marketing, delegate acquisition, operations, onsite delivery, sponsorship sales, etc.• Created and drove the SOPs for on-boarding sponsors, speakers and delegates.• Chairing conferences and panels across the region.

• Work closely with the editorial and production teams to create and maintain relevant, up to date and compelling event and news web pages, manage and optimise search engine marketing and monitor social networking media initiatives.• Analyse web usage and direct mail reports to continuously improve web site usability and increase traffic. Effectively communicate the finding of the analysis to the content generating departments to further improve user experience and web traffic.• Manage the design team and their interaction with the rest of the organisation to ensure timely, accurate and efficient production and updates of all event collaterals, websites and marketing materials.

• Managed a team of conference producers and journalists to create the content for FutureGov magazine, website and conferences.• Recruitment, training and coaching of conference team members – in identifying key trends, topics and speakers, tactics to increase confirmations, processes to reduce project timelines and save costs.• Conducted interviews with C-Level executives from our sponsors and advertisers for the custom publications we produce. These interviews are primarily about the strategic direction of the organisation in a country/region or around a certain technology trend.• Managed the relationship, delivery and rebooking of projects for many of our large clients such as SAP, Microsoft, Research In Motion and Visa.• Administrator of our Salesforce.com instance. Providing training, maintaining data quality and customising for new requirements.

• Acted as the main point of contact after contract sign-off until successful delivery.• Project managed advertising campaigns (online and print), white papers/research papers, round tables, conferences and lead generation campaigns.• Sold high value sponsorship and advertising for our events and publications.• Contributed to the sales teams – still unbeaten – advertising sales record.• Won the company’s largest publishing sales deal.

Terrapinn is a world leader in conferences; my focus was alternative investment conferences, primarily hedge funds.Business Development Manager• Responsible for the sponsorship of the largest and most profitable conference in my team and successfully achieving sales revenue targets.• Engage potential sponsors, uncover their business needs and create a proposal to meet these needs.• Following through with internal departments to ensure that the clients expectations are exceeded.

The Image Works was one of the largest exhibition stand contractors in the Middle East. Reporting directly to the CEO, I was the sales team manager.Manager of Special Projects• Setting and monitoring the sales targets for the sales team and ensuring they are achieved. • Producing accurate forecasts and plans of action to achieve targets.• Handling the ‘blue chip’ clients, both multinationals and large local organisations.• Carrying out strategic projects for the CEO. Such as SWOT analysis, investigating profit and loss statements, internal assessments, interviews, employee evaluations.