Dan Morrison Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Washington D.C. Metro Area

• Oversee and manage all internal and external communications for the Geothermal Technologies Office (GTO), located within the U.S. Department of Energy’s renewable energy office.• Plan and execute comprehensive digital communications strategies to effectively spread GTO’s messaging to targeted audiences such as geothermal stakeholders, energy policy makers and the American public.• Lead a team responsible for creating and distributing communications and outreach materials both on the web and through social media.• Utilize data analytics to inform decision making for techniques and effectiveness of communication channels.• Promote brand consistency across platforms by ensuring all content is accurate, timely and appropriate.• Manage an editorial calendar for all communications items to track progress, log issues, and provide retrospective lessons learned for future projects.• Collaborate with technology managers and executive-level GTO staff to update and refine messaging and office narratives depending on audience.• Lead all conference and event planning which includes updating public outreach documents and graphics, booth setup and staffing, and stakeholder coordination.• Assist with planning and executing GTO’s $84 million budget, which involves close coordination with the executive-level staff including the GTO Director and the agency’s Chief Financial Officer.• Coordinate with the Operations Supervisor on initiating funding actions for research projects, contractor support, and other various office expenditures.

Washington, Dc

• Directly oversaw EERE’s entire digital and social media portfolio, including more than 10 websites and social media channels.• Advised on strategy and content creation for Facebook, Twitter, LinkedIn and other digital media platforms.• Created EERE’s first LinkedIn page as a new avenue for EERE to interact with energy-focused stakeholders.• Increased reach and engagement numbers for EERE’s Facebook and LinkedIn pages in every quarter.• Launched and produced “EERE TV” – a bi-weekly video news show that featured highlights and accomplishments and kept stakeholders up to date on the office’s latest developments.• Implemented new social media strategies that effectively disseminated EERE's core messaging to broader audiences while maintaining integrity and professionalism.• Provided strategic advice to the Director of Communications on effective digital communication strategies and tactics, including website management, social media strategy and utilizing new digital media tools.• Developed diverse digital communication plans and aggressive social media campaigns that promoted EERE programs and technologies to a wide range of audiences.• Managed the Media Team and provided oversight for a staff of three federal employees and six contractors on program analysis and communications.• Compiled and analyzed metrics to determine effectiveness and impact of EERE’s digital and social media portfolio.

Washington D.C. Metro Area

• Managed and oversaw all aspects of the Communications Office at the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE).• Strategized, planned and coordinated EERE's extensive communications portfolio, which included media and public relations, social media, digital and web content, and other multi-channel projects.• Communicated complex technical information to non-technical audiences in an easy-to-understand way.• Analyzed the Communications Office’s strategic plan and advised senior management on how to effectively implement these communications strategies. • Served as the liaison with the Office of Public Affairs to ensure coordination among public announcements.• Represented senior management on strategic, budget, and planning working groups, teams, and task forces.• Managed multifaceted analytical and business operational duties associated with the management of the Communications Office, which included the supervision of 20 federal and contractor employees.

Washington D.C. Metro Area

• Developed, implemented, and managed internal and external communications materials to ensure critical programs and projects were properly and successfully presented to the appropriate audiences, both inside and outside of EERE. • Led strategic communications and outreach activities for EERE, ensuring key information about the nature and impact of EERE activities was accessible, reliable and delivered through multiple communications channels to various audiences. • Wrote, edited and developed communications materials such as news releases, fact sheets, blog posts and talking points for EERE.• Managed and produced content for EERE’s social media accounts that effectively promoted clean energy news and accomplishments to stakeholders, policy makers and the American public.

Washington D.C. Metro Area

Wrote, edited and coordinated communications and outreach materials in support of the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy. Assisted in managing and producing content for the office’s social media channels that promoted new clean energy research, development, and technologies to stakeholders, media, and the public. Collaborated with senior leadership and other communications leads to ensure the office's outreach mission was current and effective.

Washington D.C. Metro Area

• Wrote, edited and developed digital content for four CBS Radio-owned websites in the Washington, D.C. market. • Planned, coordinated and managed day-to-day activities for multiple social media platforms—including Facebook, Twitter and YouTube—that promoted and expanded the CBSDC brand. • Managed and oversaw a team of three web content editors and collaborated with a team of 12 radio reporters to transform audio-only stories into diverse, multimedia online packages.• Effectively communicated complex stories accurately and creatively to specific audiences.• Received multiple Associated Press and Edward R. Murrow awards for website content and writing.

Gaithersburg, Md

• Edited news, entertainment and sports content for grammar and style for 15 editions of a weekly community newspaper group located in the Washington, D.C. suburbs.• Managed social media accounts and maintained the website with timely news updates.• Crafted eye-catching headlines for print and SEO-friendly headlines for the web. • Coordinated with a team of 20 reporters and editors to ensure understanding of daily roles and tasks.

Taunton, Ma

• Launched and managed newspaper’s first Twitter account to deliver breaking news faster.• Utilized effective digital strategies and techniques to increase web and social media traffic every quarter.• Strategically packaged digital content for the web using SEO-friendly headlines to engage and inform readers.• Wrote and edited news stories for AP style, grammar and accuracy on tight nightly deadlines.

Taunton, Ma

Wrote feature articles and game stories on high school and professional sports for this 15,000-circulation daily newspaper in the Boston suburbs. Designed attractive and informative sports pages, and also contributed story ideas and weighed in on editorial news judgment. Edited stories for AP style, grammar, and accuracy, and crafted engaging headlines under tight nightly deadlines. Created and packaged digital content for the web using SEO-friendly headlines that attracted and informed readers.

Baltimore, Md

Updated and managed baltimoresun.com with newly created web packages and organized archived pages. I also created photo galleries and slide shows for viewing and maintained the site with new information as it was produced.