Dan Tobin Email & Phone Number

Pittsburgh, Pa, Us

Greater Pittsburgh Area

Responsible for content creation, storytelling, social media, and general marketing for a geographical area covering primarily Maine through Maryland. Heavy emphasis placed on video production, pre-recorded as well as live-streaming of virtual events, and general creation of content meant to engage the public. Oversee roughly 50 social media accounts across various channels including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Responsible for the creation, execution, tracking, and analyzing of overall social media strategy, which includes routine posts as well as targeted ad campaigns with an emphasis on engagements and conversions obtained through both organic and paid investments.Locally responsible for the day-to-day marketing and communications activities in 62 Pennsylvania counties. Serve as the primary organization spokesperson and media point of contact covering five state media markets. Responsible for all earned media in my assigned territory. Serve as the primary crisis communications contact and work with smaller market areas to craft messaging that utilizes a variety of traditional and modern outlets to promote the American Cancer Society mission. Craft C-suite speeches, talking points, and correspondences as necessary, and provide general content, editing, layout and design, photography, and video shooting and editing as warranted.

Pittsburgh, Pa

Provide marketing and communications consulting to a limited number of clients. Services include, but are not limited to, social media, media relations, virtual live event broadcasting/podcasting, video editing, photography, writing/editing, and design/layout.

Pittsburgh, Pennsylvania Area

Was responsible for all marketing and communications activities in 50 Pennsylvania counties. Served as the primary organization spokesperson to the media and general public, with heavy emphasis placed on disaster and crisis communications. Also was responsible for organization’s social media strategy, overall internet/print marketing strategy, and all development and disaster cycle services marketing collateral material. Led a team of staff and volunteers who assisted with outreach activities in the community and to the media. Handled all writing, editing, photography, and video and most layout and design.

Billerica, Massachusetts

Director of Communications - State Representative Lombardo (2011-2016)Director of Communications - Billerica Selectman Lombardo (2007-2010)Handle the complete day-to-day communications operation for Marc Lombardo. Assist in the crafting of his message (decide on the key topics and how to word them appropriately for the public), develop and design all print and web collateral material, press releases, speeches, etc., develop, design, build, and maintain website, and serve as the official photographer.

Lynchburg, Va

Was responsible for the complete marketing and communications function of a private, college preparatory boarding school serving boys and girls in grades 9-12. Duties included strategic planning and branding aimed at increasing enrollment and retention rates, constituent involvement, and overall institution image to current constituents, prospective families, and the greater community. Was also responsible for crisis communications, media and public relations, executive speech research and writing, department budgeting, two part-time staff positions, and numerous vendor relationships. Handled the writing, editing, photography, and some layout and design of both web and print collateral. Served as school spokesperson as needed and required.

Needham, Massachusetts

Was responsible for the complete communications operation of a private, college preparatory school serving boys in grades 7-12. Duties included the researching, writing, editing, design, and layout of all print and web collateral materials (magazines, e-newsletters, brochures, invitations, programs, development materials, admissions materials, etc.). Also handled the maintenance of the School’s website, most photography, and all press releases and media inquiries. Oversaw vendors (printers, designers) as needed. Created and maintained department budget.

Boston, Massachusetts

Communications Consultant (2002-2005)External Relations Coordinator (1999-2002)Oversaw the complete communications operation of a private, nonprofit organization that was contracted to serve as the Massachusetts State Commission for Community Service. Researched, wrote, edited, and designed all print and web collateral material, maintained company website, organized statewide events, served as organization spokesperson, wrote and delivered speeches, handled all press releases and media inquiries, and developed and maintained department budget.

Greater Boston Area

District Director (1999)Senior District Executive (1998)District Executive (1995-98)Was responsible for the creation of new scout units, the recruitment of adult volunteers and youth members, and the fundraising activities associated within a defined territory. Also developed and ran events to benefit the youth in my service area (over 8,000 youth in over 80 programs) and created all print and audio visual materials needed by the Council.

Greater Pittsburgh Area

Was a board operator for my own air shift, remote broadcasts, and syndicated shows. Created bits, promos, and commercials as needed in the production studio.

Bachelor Of Science, Communications

Education record