Dan Tobin

Dan Tobin Email and Phone Number

Director of Marketing and Communications, Northeast Region @ American Cancer Society
Pittsburgh, PA, US
Dan Tobin's Location
Pittsburgh, Pennsylvania, United States, United States
Dan Tobin's Contact Details
About Dan Tobin

I am a marketing and communications professional with 30 years of experience in the social services, education, and public sectors. A strong strategic thinker, planner and crisis communicator, I enjoy collaborating with colleagues and constituents to form messages, campaigns, and appeals that engage people in positive and meaningful ways.Additional Information• Design Software Proficiency: Adobe Creative Cloud (InDesign, Photoshop, Lightroom, Illustrator, PremierePro, Audition, Acrobat)• Productivity Software Proficiency: Microsoft Office 365 (Word, Excel, PowerPoint, Access, OneDrive, SharePoint, Power BI), GoogleDocs, Blackbaud Raiser’s Edge, Salesforce• Social Media Proficiency: Facebook, Twitter, Instagram, YouTube, LinkedIn, Hootsuite, Salesforce Social Studio, Sprout Social• Computer Platform Proficiency: Mac and Windows-Based machines, various Content Management Systems• Past Member, Public Relations Society of America (PRSA)

Dan Tobin's Current Company Details
American Cancer Society

American Cancer Society

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Director of Marketing and Communications, Northeast Region
Pittsburgh, PA, US
Website:
cancer.org
Employees:
7753
Dan Tobin Work Experience Details
  • American Cancer Society
    Director Of Marketing And Communications, Northeast Region
    American Cancer Society
    Pittsburgh, Pa, Us
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  • American Cancer Society
    Director Of Marketing & Communications, Northeast Region
    American Cancer Society Jul 2019 - Present
    Greater Pittsburgh Area
    Responsible for content creation, storytelling, social media, and general marketing for a geographical area covering primarily Maine through Maryland. Heavy emphasis placed on video production, pre-recorded as well as live-streaming of virtual events, and general creation of content meant to engage the public. Oversee roughly 50 social media accounts across various channels including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Responsible for the creation, execution, tracking, and analyzing of overall social media strategy, which includes routine posts as well as targeted ad campaigns with an emphasis on engagements and conversions obtained through both organic and paid investments.Locally responsible for the day-to-day marketing and communications activities in 62 Pennsylvania counties. Serve as the primary organization spokesperson and media point of contact covering five state media markets. Responsible for all earned media in my assigned territory. Serve as the primary crisis communications contact and work with smaller market areas to craft messaging that utilizes a variety of traditional and modern outlets to promote the American Cancer Society mission. Craft C-suite speeches, talking points, and correspondences as necessary, and provide general content, editing, layout and design, photography, and video shooting and editing as warranted.
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  • Collateral Creators Llc
    Owner
    Collateral Creators Llc Nov 2002 - Present
    Pittsburgh, Pa
    Provide marketing and communications consulting to a limited number of clients. Services include, but are not limited to, social media, media relations, virtual live event broadcasting/podcasting, video editing, photography, writing/editing, and design/layout.
  • American Red Cross
    Director Of Marketing & Communications, Greater Pennsylvania Region
    American Red Cross Jun 2015 - Jul 2019
    Pittsburgh, Pennsylvania Area
    Was responsible for all marketing and communications activities in 50 Pennsylvania counties. Served as the primary organization spokesperson to the media and general public, with heavy emphasis placed on disaster and crisis communications. Also was responsible for organization’s social media strategy, overall internet/print marketing strategy, and all development and disaster cycle services marketing collateral material. Led a team of staff and volunteers who assisted with outreach activities in the community and to the media. Handled all writing, editing, photography, and video and most layout and design.
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  • State Representative Marc Lombardo
    Director Of Communications (Consultant)
    State Representative Marc Lombardo 2007 - 2016
    Billerica, Massachusetts
    Director of Communications - State Representative Lombardo (2011-2016)Director of Communications - Billerica Selectman Lombardo (2007-2010)Handle the complete day-to-day communications operation for Marc Lombardo. Assist in the crafting of his message (decide on the key topics and how to word them appropriately for the public), develop and design all print and web collateral material, press releases, speeches, etc., develop, design, build, and maintain website, and serve as the official photographer.
  • Virginia Episcopal School
    Director Of Communications
    Virginia Episcopal School Apr 2013 - May 2015
    Lynchburg, Va
    Was responsible for the complete marketing and communications function of a private, college preparatory boarding school serving boys and girls in grades 9-12. Duties included strategic planning and branding aimed at increasing enrollment and retention rates, constituent involvement, and overall institution image to current constituents, prospective families, and the greater community. Was also responsible for crisis communications, media and public relations, executive speech research and writing, department budgeting, two part-time staff positions, and numerous vendor relationships. Handled the writing, editing, photography, and some layout and design of both web and print collateral. Served as school spokesperson as needed and required.
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  • St. Sebastian'S School
    Director Of Communications
    St. Sebastian'S School Nov 2002 - Mar 2013
    Needham, Massachusetts
    Was responsible for the complete communications operation of a private, college preparatory school serving boys in grades 7-12. Duties included the researching, writing, editing, design, and layout of all print and web collateral materials (magazines, e-newsletters, brochures, invitations, programs, development materials, admissions materials, etc.). Also handled the maintenance of the School’s website, most photography, and all press releases and media inquiries. Oversaw vendors (printers, designers) as needed. Created and maintained department budget.
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  • Massachusetts Service Alliance
    Communications Consultant
    Massachusetts Service Alliance Sep 1999 - Dec 2005
    Boston, Massachusetts
    Communications Consultant (2002-2005)External Relations Coordinator (1999-2002)Oversaw the complete communications operation of a private, nonprofit organization that was contracted to serve as the Massachusetts State Commission for Community Service. Researched, wrote, edited, and designed all print and web collateral material, maintained company website, organized statewide events, served as organization spokesperson, wrote and delivered speeches, handled all press releases and media inquiries, and developed and maintained department budget.
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  • Boston Minuteman Council, Bsa
    District Director
    Boston Minuteman Council, Bsa Oct 1995 - Sep 1999
    Greater Boston Area
    District Director (1999)Senior District Executive (1998)District Executive (1995-98)Was responsible for the creation of new scout units, the recruitment of adult volunteers and youth members, and the fundraising activities associated within a defined territory. Also developed and ran events to benefit the youth in my service area (over 8,000 youth in over 80 programs) and created all print and audio visual materials needed by the Council.
  • Wrrk/Wltj Radio
    Producer
    Wrrk/Wltj Radio Feb 1993 - Oct 1995
    Greater Pittsburgh Area
    Was a board operator for my own air shift, remote broadcasts, and syndicated shows. Created bits, promos, and commercials as needed in the production studio.

Dan Tobin Skills

Photoshop Indesign Lightroom Public Relations Non Profits Photomatix Pro Public Speaking Editing Strategic Communications Photography Web Content Management Publicity Publications Corporate Communications Writing Nonprofits Higher Education Community Outreach Fundraising Crisis Communications Research Social Media Blogging Social Networking Media Relations

Dan Tobin Education Details

Frequently Asked Questions about Dan Tobin

What company does Dan Tobin work for?

Dan Tobin works for American Cancer Society

What is Dan Tobin's role at the current company?

Dan Tobin's current role is Director of Marketing and Communications, Northeast Region.

What is Dan Tobin's email address?

Dan Tobin's email address is to****@****ors.com

What schools did Dan Tobin attend?

Dan Tobin attended La Roche College, North Hills High School.

What skills is Dan Tobin known for?

Dan Tobin has skills like Photoshop, Indesign, Lightroom, Public Relations, Non Profits, Photomatix Pro, Public Speaking, Editing, Strategic Communications, Photography, Web Content Management, Publicity.

Who are Dan Tobin's colleagues?

Dan Tobin's colleagues are Phanesha Jones, Mph, Lorynda Myles, Rachelle Ghee, Jill Shaw, Ralph Gomez, Lynn Irby, Roxanne Bickham.

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