Danielle Dunn Email & Phone Number

- Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences- Produce high-quality visual designs (including basic assets and wireframes/mockups)–from concept to execution, including those for desktop, web, and mobile devices at a variety of resolutions- Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks- Own all facets of web and UX design- interaction, functionality, use cases, prototyping, supporting assets, copy/content creation, front end code- that reflect the brand style and brand voice- Utilize a user-centered design approach and rapidly iterate designs- Identify design problems and devise effective solutions- Facilitate the company’s vision for products by researching best practices, performing competitor analysis, diving into consumer analytics, sketching, prototyping and user-testing experiences for digital products- Conduct user research using qualitative and quantitative methods, such as surveys and AB tests.- Analyze user feedback and activity, before and after product updates, to continually enhance the user experience- Work with the product owner to define user story functionality and prioritize the most impactful UX enhancements to the website- Present and defend design deliverables and user experience decisions to peers and executive level stakeholders

- Managed online experience of flyfrontier.com- Designed and implemented mobile responsive design guidelines, digital style guides and visual standards- Conceptualized and created wireframes, personas, storyboards, user flows, process flows and site maps to effectively communicate interactive designs- Executed custom and unique website mockups and landing pages within short timeframes.- Collaborated with a .NET web Development and QA teams to bring design concepts to life as fully functioning, cross browser, accessible and responsive web pages.- Initiated suggestions and solutions to enhance marketing performance of digital channels through designs focused on ecommerce best practices, conversion rate optimization, and SEO- Collaborated with outside agencies to deliver on brand, accessible and web assets- Designed social media, banners advertisements, email graphics, and AB tests.

- Managed company's website and conducted all updates quickly - Standardized company's web style sheets to create brand consistency and responsive styles - Spearheaded design and implementation of a responsive sales page which increased mobile click through 10% and decreased bounce rate more than 5% - Launched corporate web pages that met business goals through competitor, best practices and trend research, design mock ups and code implentation - Restructured corporate web pages to increase SEO and meet html and web accessibility standards within a short time frame - Developed digital graphics for daily promotions, brand education and company campaigns that exceed business goals and increased click through 5%- Worked closely with company's development team to create effective solutions for web design problems and industry restraints

Greater Denver Area

I developed eCommerce experience and expertise through managing the merchandising for the largest category at Craftsy.com. The duties and experiences I have gained at Craftsy include; -Partnered with creative team to provide exceptional product representation on company website, including styling product photo shoots and communicating customer demographics and product branding -Improved online customer experience and conversion through creating cross-category HTML templates, curating products for website theme pages and communicating customer needs and product attributes to the photography and copywriting teams -Merchandised and maintained over 2,000 skus with great attention to detail -Managed and coordinated 200+ samples/month for timely arrival, photography and return-Communicated effectively with vendors and independent designers through email, photo and in-person communication -Established merchandising standards for the quilting category, including HTML templates, naming conventions and formatting -Identified and communicate to management potential merchandising improvements and opportunities -Worked with a team to innovated a process to improve the cross-functional relationship between ecommerce and customer support-Resolved and found solutions for customer service and merchandising related issues

Denver, Co

I grew within Live Worldly, from starting as company’s graphic designer to being entrusted with the increasingly complex responsibilities of a creative leadership role. On a daily basis I executed creative director duties including establishing a consistent and original brand image through graphics, product sourcing, product development, social media and website merchandising.The duties and experiences I have gained at Live Worldly include; - Developed company’s computer graphics including website sliders, email blasts,business cards, catalogs/professional books, postcards, and customized products/tags with Adobe Creative Suite. -Completed updates an on Big Commerce and Marketron ecommerce platforms while maintaining consistent brand image.-Redesigned product packaging to align with brand. -Directed, lead, and styled photoshoots to standardize brand image. -Compiled and designed catalogs, lookbooks, line sheets and press kits which increased retailer sales and company publicity. -Managed product development through creating moodboards/inspiration boards for product/seasonal direction and sourced new products from designers around the world to increase sales and strengthen brand image.-Managed vendor relationships with new and established vendors allowing for price,quantity and product negotiation and dependability. -Performed marketing and PR duties including reaching out to magazines, and potential partner companies

Loveland, Colorado

I executed store branding tasks with great attention to detail, including, store merchandising, visual displays, mannequins and window displays . I also was trusted with merchandising and shipment needs including organizing inventory, product merchandising, and mannequin styling. Other duties and tasks I completed included;-Performed retail and sales tasks- handled various currencies, executing shipment, provided quality customer service including on-floor, fitting room and check out, markdowns and promotional changes. -Demonstrated my ability to adapt to changing work environments and tasks.- Recognized for excellent customer service, top sales, fitting room service, style icon, "Selling the world of J.Crew."

Lakewood, Colorado

I was a successful sales associate at Gap and received various awards and recognition including, Award for Top Credit Card Sales and Award for Wear your Passion. I also received award points for helping store reach credit card sales goals. Additionally, I was involved and committed to Gap through involvement in community service through participation in child day care and AIDS walk.

Bachelors, Major: Apparel Merchandising, Minor: Business Administration, 3.9 G.P.A

Activities and Societies: President International Justice Mission, Fashion Group International, SIA tradeshow, FACE Fashion Symposium.

Computer Graphics Certificate, Multimedia Design, 4.0 G.P.A