Danielle Short Email & Phone Number

New York, NY, US

New York, United States

• As the Director of Revenue Strategy Consulting, I expanded my pricing strategy experience on the B2C side of SeatGeeks marketplace to lead the drive for revenue opportunities with our B2B clients. Responsible for.
• Built from scratch new unique consulting service and value proposition for our enterprise clients
• Established and scaled monetization strategies for enterprise clients, including Tennessee Titans and Dallas Cowboys, through pricing recommendations resulting in $13M+ incremental annual revenue for SeatGeek and.
• Drove +$7.5M revenue per year for a single client’s venue through developing creative data-driven solutions.
• Transformed a newly inherited team into a revenue-focused unit aligned with business and client goals.

New York, United States

• As the Director of Marketplace Pricing and Strategy at SeatGeek, I lead the development of revenue based strategies for the marketplace and inventory supply verticals. Responsible for overseeing monetization efforts, I.
• Created the company’s first automated fee and margin pricing program to optimize fee structures for all customers; built initial AB testing, development of long term roadmaps, and led cross-functional teams to pricing.
• Initially tasked with customer-based pricing optimization scope, then expanded to managing seller-side operations; oversaw all seller incentive and penalty programs, tiering strategies, and long-term marketplace.
• Increased +$10M revenue per year through strategic seller incentive, penalty and tiering programs to that drove performance on the marketplace.

United States

Golf District is transforming the golf industry with the world's first solution that empowers golfers to buy and sell tee times on a secondary marketplace while also acting as a booking engine for primary tee times. I provide guidance on revenue, commercial and product strategy as an advisor to the founders and company leadership.

Singapore

• In 2018, I was promoted to oversee the global flight pricing program for the entire Expedia Group, which encompasses Expedia, Travelocity, Last Minute, Wotif, and eBookers. I provided strategic leadership and direction.
• Maximized revenue for airlines by working directly with airline account managers to secure marketing funds for discounts and developing strategies to hit volume payout targets.
• Drove $25M+ per year in incremental flight revenue and +5% conversion through pricing strategies and AB testing.
• Reduced costs $7M per year through credit card and marketing channel optimization including Meta and SEM strategies.
• Analyzed company’s competitive position through data-centric metrics and developed distribution strategies to maintain visibility and profitability in high-priced channels.
• Optimized price display by partnering with product and technology teams to design a roadmap of new website features, tools, messaging, and testing.

Singapore

Prior to being promoted into a Senior Manager position I acted as the Manager for the flight pricing team for APAC. My role included leading all APAC regional pricing initiatives and acting as the lead pricing representative for the region. As the first person hired within the region for pricing, I was responsible for the establishment and setup of the.

Singapore

• As the manager of e-commerce and digital marketing verticals for Tiger Airways, I oversaw the ancillary revenue department, leading a team of 4 direct reports. Our responsibilities included managing website analytics.
• Spearheaded an innovative RFP to secure Salesforce as new service provider, implementing a single common platform that reduced costs and improved operational efficiencies and website conversion rates.
• Led website personalization project implementing AB testing of UI changes to test personalization, urgency, messaging, and display changes to increase conversion.
• Elevated marketing efforts through effective management of email life cycle marketing programs, including the launch of abandoned carts, flight reminders, payment reminders, and ancillary upsell messaging.
• Lead mobile web and App strategy and product roadmap.
• Improved business insights and optimized e-commerce roadmap prioritization through web analytics, market data analysis, competitive benchmarking, and research.

Brisbane, Australia

For Virgin Australia, I spearheaded the launch of a large-scale, cross-functional "bid for upgrades" program aimed at facilitating seat upgrades for customers. This initiative involved building a robust business case, crafting a strategic roadmap, and establishing crucial vendor relationships. To ensure the success of the program, I collaborated closely.

Melbourne, Australia

In 2010, I was honored to be selected by Jetstar as one of only four candidates out of 4,000 applicants, to participate in a prestigious program consisting of four commercial rotations. These rotations spanned various crucial areas including ancillary revenue, strategy, network planning, sales, and interline B2B partnerships. During my tenure, I provided.

Master Of Business Administration - Mba, Business/Commerce, General

Graduated with distinction and high distinction results

Bachelor Of Business, International Business And Marketing, Final Grade Average: 87%

- Awarded Best Graduating Student for Highest GPA - Received Scholarship for International Exchange Program - Awarded Best graduating.

Study Abroad, International Business Exchange

Activities and Societies: International Student Society