Dave Rosner is the CMO of Audigent, the leading data activation, curation, and identity platform. Audigent is driving change in the programmatic ad industry, unlocking the promise and value of first-party data for publishers, and delivering a new approach that delivers better results for advertisers. As CMO, Dave works to accelerate the value for both brands and publishers of the next generation of advertising, programmatic and the cookieless future.Dave is a career marketer, innovator and industry thought leader in marketing, advertising, PR, social, creative and programmatic for both B2B and B2C companies. He is expert in reading trends and harnessing change to deliver a competitive advantage. From his leadership roles within agencies to running marketing for a number of hyper-growth media and technology companies, Dave delivers outsized results by combining marketing best practices with leading-edge innovation.Select past roles include: Head of Marketing at Collab, a digital content studio & influencer company at the center of the Creator Economy and the number one TikTok network; Head of Marketing at ZEFR, a leading data, and advertising company and; Head of Innovation at IPG Agency, Initiative, a full service media agency.Dave is a senior manager that owns P&Ls with a track record of building diverse, high-performing teams both at large corporations and start-ups. As a team leader, he focuses on identifying every person’s ‘work superpower’ and helping them bring that to life.After earning his Bachelor’s Degree from Washington University in St. Louis, Dave earned his M.B.A. in Marketing from Columbia University. Dave has appeared in both consumer and BtoB press from The Wall St Journal to Ad Age. He has been recognized with innumerable awards including Cannes Lion, Shorty Awards and Media Plan of the Year.
Experian
View- Website:
- experian.com
- Employees:
- 24340
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Vp, Head Of Marketing, AudigentExperianNew York, Ny, Us -
CmoAudigent Aug 2021 - PresentNew York, Ny, Us -
Board MemberCreative Spirit Us Jan 2024 - PresentNew York, New York, UsCreative Spirit is a non-profit 501c3 organization devoted to creating integrated employment opportunities for individuals with intellectual disabilities. -
Evp, Head Of MarketingCollab Jan 2019 - Aug 2021Los Angeles, California, UsCollab is the largest independent Influencer/Creator company- Repositioned the narrative to unlock momentum across Collab's strategic business units.- Led media division delivering brand solutions on TikTok and YouTube.- Helped digital content Creators with new and scaled monetization solutions. -
Advisory Board MemberSylo, Inc. Mar 2017 - Feb 2021SYLO empowers the Influencer Marketing industry with third-party measurement. What Nielsen is for Television and comScore for Website Traffic, SYLO is Influencer Marketing's standardized scoring system.
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Managing Partner/OwnerVisual Machine Llc Apr 2017 - Jan 2019Visual Machine is a strategic consulting firm focused on the intersection of media, ideas and technology. We work with media companies, technology companies, brands and agencies to bring expertise in building media businesses, positioning/product market fit, consumer research, Influencer Marketing, programmatic strategy and demand generation. -
Evp, Strategic MarketingZefr Dec 2015 - Feb 2017Los Angeles, Ca, UsZEFR is a technology company. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. - Led marketing for hyper-growth media/technology company- Launched ZEFR's first quant research project which both validated the company's core offering and powered ongoing demand gen programs.- Activated Partnership Marketing programs with Google (US and Canada) and Awesomeness TV.- Created scaled content/demand gen projects such as the Top 100 Influencers, a 60 page report that for the first time quantified the top 100 social media Influencers across platforms. -
Svp, Head Of MarketingZefr Jul 2014 - Dec 2015Los Angeles, Ca, Us- Identified growth opportunities, created new positioning and go to market strategy resulting in dramatic increase in media revenue and hyper growth for the company.- Elevated PR/content strategy resulting in $22-30M in media value/exposure/year.- Re-org'd marketing dept to focus on driving company growth. Responsible for: sales marketing, PR, content marketing, events, strategy, product marketing and owned assets. -
Evp, Director, InnovationsInitiative Jun 2011 - Nov 2013New York, Ny, UsFounding member of one of the first innovation units at a media agency. Managed high performance team to deliver breakthrough results for brands. Key activities:- Identify and harness trends- Deliver client business results across acquisition, revenue and brand metrics- Create new revenue streams/business units across data, mobile and social- Develop partnerships with emerging companies and technologies This team's work broke new ground, provided a competitive advantage for clients, was recognized with over 100 awards/appearances on short lists and was used to reposition the Agency. -
Evp, Director Digital And InnovationsInitiative Jun 2011 - Jun 2012New York, Ny, Us- Managed and advanced Initiative East’s approach to new media as first head of cross-functional 35 person unit comprised of Innovations, Advanced TV, and Digital units- Addressed key digital client issues leading to additional revenue and team expansion-Successfully hired/trained next generation of Digital leadership talent -
Evp, Director, InnovationsInitiative 2010 - 2011New York, Ny, Us- Reported into the CEO/president, drove expansion of Innovations practice across the agency, resulting in more innovation at Initiative, greater industry recognition and many more awards - Introduced new compensation models to align successful Innovative programs with revenue- Focused on talent and built a team of stars that consistently delivered breakthrough work for existing and new clients (Hasbro, CA Lottery, etc.) -
Svp, Director, InnovationsInitiative 2010 - 2010New York, Ny, Us- Assumed oversight of US Innovations group- Led cross functional idea driven client team that delivered 2X traditional margin -
Vp, Director, InnovationsInitiative 2008 - 2010New York, Ny, Us- Created the first social media practice at any major holding company: PropheSEE - Launched the East Coast Innovations group; responsible for development, staffing, and operations. Partial client list includes: The Home Depot, Showtime, Bayer, Quizno’s, and Citibank- Helped drive more than $1 billion in new client media spend under management -
Director, InnovationsInitiative 2007 - 2008New York, Ny, Us- Delivered creative/emerging media solutions for clients including CBS, Showtime and Victoria’s Secret- Served as emerging platform expert for wireless, gaming, user generated content and social media -
Manager, InnovationsInitiative 2006 - 2007New York, Ny, Us- Developed and executed award-wining media programs in social media, print, online, outdoor, gaming, wireless, UGC, machinima, IM, peer-to-peer and other platforms- Led the creation of the first-ever 24/7 mobile video channel to launch Lionsgate’s “Saw III” on DVD, resulting in breakthrough sales and Mediaweek’s “Media Plan of the Year” for best use of mobile -
Mba InternshipFox Filmed Entertainment 2004 - 2004New York, Ny, Us -
PartnerEntropy 2001 - 2002
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Worldwide Account SupervisorJwt 1997 - 2001New York, Ny, Us• Held roles of increasing responsibility, from Asst Acct Exec on Kellogg to World Wide Acct Sup on Diageo • Managed global advertising account for number-one selling premium vodka brand• Worked with client and agency team to craft and drive brand strategy through global network • Partnered with Brillstein Grey and JWT department head to launch first entertainment division at an agency
Dave Rosner Education Details
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Columbia Business SchoolMarketing -
Washington University In St. LouisPhilosophy/Drama -
The Collegiate SchoolHigh School
Frequently Asked Questions about Dave Rosner
What company does Dave Rosner work for?
Dave Rosner works for Experian
What is Dave Rosner's role at the current company?
Dave Rosner's current role is VP, Head of Marketing, Audigent.
What schools did Dave Rosner attend?
Dave Rosner attended Columbia Business School, Washington University In St. Louis, The Collegiate School.
Who are Dave Rosner's colleagues?
Dave Rosner's colleagues are Laura Cole, Suman Das, Nazri Ariffin, Ashleigh Kirk, Andrea Wood, Saloni Chande, Anil Rao.
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