David Rodgers

David Rodgers Email and Phone Number

Customer Insights/Customer Experience | Marketing Strategy & Communication | Transformation @ TaxAct
cedar rapids, iowa, united states
David Rodgers's Location
Plano, Texas, United States, United States
David Rodgers's Contact Details
About David Rodgers

Accomplished Customer-Centric Leader with extensive experience executing strategic growth strategies resulting in significant revenue growth, cost savings, and best-in-class CX programs. Excel in distilling complex data into action-based insights that drive strategic decisions. Passionate about deeply understanding customer needs, developing value propositions and customer-targeted strategies. Ability to influence at all levels within an organization, and to drive cultural change and engagement across large groups. Communicates with substance, clarity and persuasion. SpecialtiesStrategic PlanningProject ManagementProduct MarketingCustomer Profiling / SegmentationCustomer Experience / SatisfactionStory-TellingBudget / P&L ManagementAdvertising / Digital / Social Media IntegrationGlobal Strategic PartnershipsTeam Leadership and Development

David Rodgers's Current Company Details
TaxAct

Taxact

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Customer Insights/Customer Experience | Marketing Strategy & Communication | Transformation
cedar rapids, iowa, united states
Website:
taxact.com
Employees:
212
David Rodgers Work Experience Details
  • Taxact
    Lead - Consumer Insights
    Taxact Nov 2020 - Present
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  • Jcpenney
    Head Of Customer Experience/Insights - Stores
    Jcpenney Nov 2017 - Sep 2020
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  • Jcpenney
    Customer & Strategic Insights
    Jcpenney Aug 2014 - Nov 2017
    Plano
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  • Rodgers & Associates, Llc
    Marketing Insights/Planning Consultant
    Rodgers & Associates, Llc Sep 2012 - 2014
    Led in the development of long-term strategic road maps for brand planning, product development, , promotional campaign assessment, and product innovation processes. Utilized project management and team leadership skills in driving the deliverable calendar, managing data collection and analysis, customer satisfaction feedback, competitive deep dive analyses, and customer segmentation targeting. Projects covered CPG, retail, health, telecom, non-profit, and financial industries.
  • Dr Pepper Snapple Group
    Director Of Marketing - Insights & Planning
    Dr Pepper Snapple Group Oct 2007 - 2012
    Marketing insights leader and Voice-of-the-Consumer agent - identified and developed key business opportunities within CSD, Juice, Sauce, Tea portfolio resulting in incremental brand growth, strengthened retail partnerships, and new product development. - Responsible for setting the vision, delivering insight-driven brand strategy, positioning and segmentation, campaign/promotion development and evaluation. - Led pricing strategy analyses to determine optimum price points across retailers and across regions. - Facilitated product development and innovation, white space growth opportunities, packaging/graphics exploration and naming, messaging/communication. - Responsible for $1.6MM brand health tracker for gen pop and multicultural assessments across Canada and US
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  • Dr Pepper Snapple Group
    Director Of Consumer Insights
    Dr Pepper Snapple Group Oct 2007 - May 2008
    Led insights and strategy initiatives for Canadian business sector. Responsible for all consumer/shopper insights and strategy for juice, CSD, tea portfolios including advertising/campaign evaluation, portfolio growth strategy, consumer targeting, brand health tracking at the regional and national levels. Managed US/Canada market research "toolbox" assessing the value/use of each methodology and vendor partner, and establishing rigorous protocol guidelines for all portfolio research.
  • Cadbury Schweppes Americas Beverages
    Sr. Portfolio Manager - Market Insight Planning/Innovation
    Cadbury Schweppes Americas Beverages 2005 - 2007
    Managed marketing planning, research, and innovation brand-building projects for 3-5 year pipeline fill; led concept evaluation, development, commercialization process for product development; spearheaded market strategy development for two national retail accounts leading to incremental brand growth, value-added product offerings and customer loyalty. Generated over $4.4MM in incremental sales. • Reduced full-system economics stage-gate research protocol lead time by 6 weeks. • Led the marketing, competitive intelligence analysis, communication and promotional campaign development for DP Cherry line extension, generating trial and incremental sales of 18% and $1.2MM in first 18 months.• Identified two-tiered marketing insights plan for launch of new fortified water, resulting in 65% ACV and 500K cases in eight months.
  • Cadbury Schweppes Americas Beverages
    Manager - Consumer Understanding & Planning (Dr Pepper/Multicultural)
    Cadbury Schweppes Americas Beverages 2003 - 2005
    Provided data-driven strategic thought leadership to the DP Commercial Team, Sales, and National Accounts in leveraging brand/flavor advantages. Created tools to monitor market level multicultural advertising and promotional efforts across CSD portfolio. • Directed the insights, marketing, and commercialization process in the launch of Cherry Vanilla Dr Pepper (product flavor, name, packaging, creative) with over 15MM incremental cases added to the TM in year one. • Partnered with a vendor in developing a comprehensive toolkit to identify differentiated brand positioning’s and consumer targets for leading portfolio brands, resulting in base volume growth of 5½%.• Developed a Hispanic tracker to measure advertising and marketing program effectiveness amongst Acculturated and Unacculturated Hispanic segments, identifying growth markets of 4-6%.• Spearheaded 10,000-respondent beverage segmentation analysis for DP, identifying targeted growth opportunities, leading to 6% volume growth in Heartland markets.
  • Dr Pepper / Seven Up, Inc.
    Manager - Marketing Research (Foodservice, Cb7 Brands)
    Dr Pepper / Seven Up, Inc. 1997 - 2003
    Established portfolio research strategies to maximize growth, profit, and sales, outpacing the industry. Strengthened vendor/bottler/operator customer satisfaction with go-to-market strategies resulting in 8-10 year new product installation contracts. Leveraged persuasive sales/syndicated data to increase beverage incidence/profit, generating over 4,500 new foodservice accounts and $2.1MM in revenue. • Highlighting the consumer desire for variety in fountain beverages, the strength of the Dr Pepper TM led to over 3,600 new units in the QSR segment.• Gained 500,000 cases in new availability by introducing premium mixer brands to two major casual dining chains

David Rodgers Skills

Customer Insight Cross Functional Team Leadership Market Research Marketing Strategy Brand Management Marketing Research Segmentation Consumer Products Competitive Analysis Forecasting Strategic Planning Market Analysis Brand Architecture Shopper Marketing Management Advertising Marketing Market Planning Brand Development Brand Equity Leadership Strategic Partnerships Consumer Behaviour Product Innovation Shopper Insights Data Segmentation Quantitative Research Marketing Communications Fmcg Analytics Consumer Insight Trade Marketing Pricing Strategy P&l Management Strategic Thinking Pricing Marketing Management Business Insights Food And Beverage Sales Integrated Marketing Nielsen Positioning Lead Generation Price Forecasting Brand Developement Digital Marketing Direct Marketing Social Media Marketing Corporate Communications

David Rodgers Education Details

Frequently Asked Questions about David Rodgers

What company does David Rodgers work for?

David Rodgers works for Taxact

What is David Rodgers's role at the current company?

David Rodgers's current role is Customer Insights/Customer Experience | Marketing Strategy & Communication | Transformation.

What is David Rodgers's email address?

David Rodgers's email address is dl****@****ink.net

What is David Rodgers's direct phone number?

David Rodgers's direct phone number is +197243*****

What schools did David Rodgers attend?

David Rodgers attended University Of Texas, Texas A&m University.

What are some of David Rodgers's interests?

David Rodgers has interest in Purchase And Brand Loyalty, Volunteering, Investing, Playing Saxophone, Choral Music, Organ And Piano, Reading, Process Improvement, Landscaping, Consumer Marketing.

What skills is David Rodgers known for?

David Rodgers has skills like Customer Insight, Cross Functional Team Leadership, Market Research, Marketing Strategy, Brand Management, Marketing Research, Segmentation, Consumer Products, Competitive Analysis, Forecasting, Strategic Planning, Market Analysis.

Who are David Rodgers's colleagues?

David Rodgers's colleagues are Jake Etheridge, Beth Patterson, Cathy Soukup, Jericho Endaya, Sudhadhanush Sudhadhanush, Tony Reding, William Ahego Aduayom, Mba.

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