David Alexander Email & Phone Number

Canada

Toronto, Ontario, Canada

> Pre-Sale: Work with Sales, Solution Architects, and Production Teams to create Statements of Work (“SOW”) with well-defined project scopes, requirements and level of effort (“LOE”) estimates that will fully meet client objectives. You will be called on at times to provide a projected project timeline along with risks and caveats.> Post-Sale: Work with the Sales, Solution Architects, Production Teams, Product, Customer Success Team and customers to develop implementation plans with clear scope, timeline, quality, costs, resourcing, deliverables, requirements, owners, budgets, and schedules to seamlessly deliver products and solutions to our customers such as marketing/analytics dashboards, website development, SEO/PPC/Social campaigns, systems integrations, display advertising, and email marketing.> Implement project plans by tracking action items, communicating updates, identifying and mitigating risks, updating project boards, conducting design and implementation reviews, researching, resolving issues, responding to inquiries, and coordinating/assigning deliverables with customers and internal stakeholders to ensure the project is delivered with quality while on schedule and budget.> Work with internal and external stakeholders to orient them on the implementation plan to ensure a successful delivery. This includes working with the Customer Success (“CS”) Team to fully educate them on the implementation plan, client goals, implementation goals, risks, timeline, and ensure a full and proper hand-over to CS ahead of implementation launch. > Provide regular updates to leadership and other stakeholders on at least a weekly cadence.> Accountable to the successful implementation of products and solutions for our customers; where website, marketing, and advertising deliverables launch at the same time.> Work with Implementation leadership to continually improve team processes, project success rates, and workload distribution.

Toronto, Ontario, Canada

*Project manage a team of five to implement account management and consulting projects for clients—including Deloitte, KPMG, J.P. Morgan, L’Oréal, Toyota, and the Canada Revenue Agency—that are looking to enhance their innovation, strategy, and research initiatives.*Serve as Scrum Master for the platform development team, optimizing team productivity, coordinating between company stakeholders, and prioritizing client needs in future software releases. *Using Jira and Asana, I oversee all company projects, from defining the project’s scope to resource planning, developing task timelines, budgeting, progress tracking and documentation, risk mitigation, and team management.*Oversee recruitment, orientation, and training of new agency staff for various departments.

Toronto, Ontario, Canada

*Recruited, managed, and scaled an eight-person team to develop a B2B Software-as-a-Service platform end-to-end from conception to launch to ongoing improvements driven by data analysis, detailed customer interviews, and an agile management framework. *Using Jira and Asana, I oversaw the project’s scope, planning, budgeting, task scheduling, and stakeholder engagement.*Since the platform's launch in 2021, it has grown to contribute over 50% of the agency's annual revenues with clients like KPMG, J.P. Morgan, Walmart, AbbVie, and the Canada Revenue Agency.*Strategized and led company and platform branding initiatives that prioritized sales-generating marketing expenditures involving PPC campaigns on social media, SEM campaigns (e.g., Google AdWords), SEO development, and multimedia content marketing for inbound lead generation.

Dubai, United Arab Emirates

Hired by the Dubai Government Excellence Program to participate in a four-week contract to assess and grade the project management and innovation practices of 11 Dubai government entities. Reports were written and presented to each entity that featured detailed feedback about opportunities to improve operational excellence in project and innovation management.

*Part-time, I taught a continuing education course on Project Management fundamentals that prepares mature students for various project management certifications.*I led the course labs where I guided 20 mature students per semester through a capstone project as they worked through a simulated project management case study and prepared various project management documents/artifacts common to the profession.*I was responsible for developing the lab curriculum and project management training templates, and writing new case studies each semester.

Oakville, Ontario, Canada

*Transitioned the agency business model from one-off website development projects to a subscription model offering clients website development, SEO, SEM, PPC, and content marketing services.*Planned the development of standardized website development templates that SME clients can select from for rapid web and mobile development builds.*Led company marketing efforts that included strategizing online PPC and SEM campaigns and developing sales and presentation assets.*Provided account management and presentation services to clients.

Toronto, Canada Area

*Hired, trained, and led a cross-functional team of five to launch Passion Media, an EVP agency.*Managed all website and app development projects and strategized multimedia campaigns that included SEO, SEM, PPC, social media, ad design, print and online editorial, and video production.*Developed and maintained all relationships with clients, including LoyaltyOne, RBC, and Home Depot.

Toronto, Canada Area

*Rebranded ApplyToEducation (ATE) to improve Canadian and US client engagement.*Executed all communications outreach to ATE's clients and its 100,000 registered users. *Strategized online marketing campaigns and developed all training, sales, and presentation assets.*Led the company-wide Salesforce and Pardot integration that enhanced sales efficacy while providing day-to-day CRM training and administration.*Oversaw company event promotions, including EdConnect, Canada’s largest education job fair.

Toronto, Canada Area

*Conducted a change management initiative to shift Jobpostings from a print-focused publisher into a leading online job board and multimedia provider of employer branding services. *Oversaw the implementation of all projects, developed best practices, and provided account management services to clients.*Increased the company’s email list from 9,000 to 100,000, Facebook Likes from 800 to 92,000, Twitter followers from 1,100 to 45,000, and secured $500,000 in government development grants.*Generated over 15 million impressions in Canadian print and radio media, such as the Globe and Mail, Toronto Star, Financial Post, Canadian Press, Metro, CTV, CBC Radio, among others. *Produced a 100-video educational YouTube series called the Jobpostings.ca Job Hunt series.

Toronto, Canada Area

*Recruited and managed the editorial, design, and online media teams responsible for the publication’s growth from 12 to 15 regular and specialty print issues annually.*Collaborated with clients to produce custom branded, SEO-optimized online multimedia content.*Won a gold medal at the 2012 Kenneth R. Wilson awards, the company’s first editorial award.