David Allen Email & Phone Number

Cambridge, Massachusetts, United States

Waltham, Massachusetts, United States

Greater Boston Area

In this position, I used proven SEO tactics to improve organic search performance for multiple clients – focusing on improving significant KPIs (Sessions, Transactions and Revenue), organic keyword rankings and technical site health.- Managed relationships, projects and strategies for 12-18 SEO clients- Presented monthly SEO strategies to clients and determined how to allocate respective budgets to yield the best ROI- Worked closely with clients to enhance their content strategy on-site to benefit keyword rankings in both informational and retail search queries- Holistically collaborated with other specialists on strategies related to Conversion Testing, Google Shopping, PPC, Email and Social Media

Portland, Maine Area

In this position, I utilized SEO tactics to increase sessions, transactions and SERP keyword positioning for Auto Europe's English language domains. I managed content, keyword and mobile friendly optimization strategy for the Australia and New Zealand domains, additionally completing monthly Google Analytics reports regarding each domain's respective Organic Search performance. During my first year at Auto Europe, I was able to increase Australia's organic sessions and transactions by 50.97% and 93.81%, respectively, and increase New Zealand's organic sessions and transactions by 134.82% and 156.32%, respectively (compared to the previous year).Additionally, I created and optimized existing content for destination specific landing pages on Auto Europe's flagship ".com" domain, in an effort to increase organic sessions and generate leads for our on-site car rental bookings. Lastly, I completed routine site audits in an effort to enhance user experience, discover new content opportunities and monitor various aspects of page performance - such as backlink audits, load speed, mobile friendly optimizations, relevant schema, etc.

Worcester, Ma

In this position, I coordinated with a group of peers to assist Assumption College's digital and social marketing efforts. Over the course of my internship, I developed and presented a comprehensive digital marketing strategy for a local small business - fully redesigning their website and creating both on-site content and brand development strategies. Additionally, I assisted with writing and developing content for Assumption's summer course registration email campaign.

Worcester, Ma

In this position, I served on a staff of five Resident Assistants for upperclassmen students in an apartment-style residence hall. Additionally, I attended weekly staff meetings and met with the Resident Director of the residence hall on a bi-weekly basis. Lastly, I built community in the residence hall, created programs for residents, mediated roommate conflicts, acted as a confidential resource for residents, and enforced institution policies by participating in a duty rotation, completing rounds of the building and following up with documented residents who have violated policy.

Worcester, Ma

In this position, I lead two campus tours each week for prospective students and their families in order to share my personal experiences at Assumption College and essentially market the school. I also assist an admissions counselor directly in the Admissions House, assisting with their various tasks such as reaching out to prospective students, writing post cards, and data entry. Lastly, I participate in Open Houses and Accepted Student Days, interacting with prospective students and their families in order to further discuss what Assumption has to offer for them.

Portland, Me

In this position, I edited and created content for landing pages on the US and Canadian versions of the Auto Europe website to strategically enhance SEO. Additionally, I conducted research on important travel locations to update website content, in order to provide information and an optimal experience for clients. Lastly, I communicated directly with clients and travel agents to both address any of their needs and act as a booking agent.

Worcester, Ma

In this position I coordinated two weekend events per semester offering alternative weekend entertainment and interactive events for the student body and Assumption Community, working with various vendors and campus organizations to organize them. I also held at least four office hours in the CAB office, planning my events for the semester, working with the executive team, conducting standard office work for the organization, and managing a budget of $3000 per event. Lastly, I had the additional responsibility of planning and implementing marketing plans for each event, utilizing various forms of print advertising and social media.

Worcester, Ma

In this position, I coordinated one large scale concert for the student body at the end of each semester, working with both musical artists and various industry professionals to put on the show and managing two large budgets of $30,000 and $60,000, respectively, for each event. Additionally, I planned and executed successful marketing campaigns for each concert event including release parties, awareness campaigns interacting with students, and ticket sales

Worcester, Ma

In this position I co-lead an Orientation group of 20 incoming freshman students of the course of three sessions where we administered icebreakers, gym games, showed students around campus, led them to various seminars, and answered questions in order to help transition these students into their college experience and community. I also participated in training throughout the Spring 2016 semester and June to further our knowledge of the program, Assumption, and generally prepare for our leadership responsibilities during Orientation sessions.

Worcester, Ma

In this position I greeted and assisted students and faculty with various network and technology hardware issues on the HelpDesk phone line and in the IT HUB. I also communicated and helped schedule technology assistance appointments for staff and students and completed related administrative tasks to record and enter the appointments in our system.

Cape Elizabeth, Me

In this position I served as a waiter, room service server, and busser, assisting guests with their needs taking orders, preparing dishes, and delivering food across the hotel. Additionally, I communicated with customers in a friendly and accommodating manner both on the room service phone line, in the front of house of the restaurant, and in the hotel in general.