Dave Mackey Email & Phone Number

Boston, Massachusetts, United States

• Demonstrate and evangelize Salesforce Order Management and its value to customers – Inc C-Level • Translate business requirements into compelling value-driven demonstrations & Presentations• Run and manage customer workshops – through a variety of customer discovery techniques• Partner with Account Executives in the development of technical sales strategies.• Design, build and demonstrate unique and innovative solutions to address these challenges• Convey a deep understanding of the customer's technology as it pertains to Salesforce Commerce Cloud solutions• Respond effectively to RFIs / RFPs

Greater Boston Area

• Own product vision, strategy, and execution across key GRAX products• Present to internal Executive Team on the product strategy, future goals, and proposed direction of the product to meet market demands.• Coordinate & Manage major quarterly release and monthly minor releases. This includes timelines, key delivery dates, approve QA plans, product release notes, delivery vehicle, etc.• Facilitate meetings with key customers, and internal CS & CSM team members, to review product feature requests, feature improvements, etc.• Manage product backlog and determine feature priority across all key GRAX products• Work closely with Engineering team to review product requirements, timelines, team bandwidth, deliverables, etc.

Greater Boston Area

• Managed and led multiple successful IoT engagements utilizing the Xively platform• Determine project scope, gather new business requirements, develop design documents, customize application and train clients and end users on multiple systems including Salesforce• Assist in pre/post-sales activities such as work estimation, proposal creation, design documentation, project plan/timeline, etc.• Advise, educate, and train customers on Salesforce.com best practices in multiple verticals and industries• Create customized client specific solutions using Salesforce.com and the Force.com platform

Greater Los Angeles Area

• Effectively segment and oversaw the AEG Sales & Marketing customer database which includes over 1 million customers and over 150 different events. • Train 75+ employees in the Sales Department on Microsoft CRM while acting as Database and CRM Administrator & Analyst for AEG Sales & Marketing and the Los Angeles Galaxy.• Designed and executed multiple simultaneous email marketing campaigns through ExactTarget including tracking, creating customer surveys, and reporting on trends in the marketplace.• Increased sales during 2011 by over $75,000 by segmenting emails and tracking with CFC Codes.• Created and implemented direct mail campaign in 2011 that was sent to targeted buyers based on demographics which resulted in over 500 additional tickets sold for over $40,000 in revenue. • Developed HTML emails through Dreamweaver; Export and manipulate data through SQL queries

• Managed, hired, and developed career plans for up to 9 employees annually.• Assisted in the implementation, training, and analytics of SalesForce.com CRM for 25+ employees. • Composed and directed the distribution of all communications to 2,500 season ticket holders and Corporate Partners, including the design of marketing collateral.• Constructed highly efficacious email campaigns that generated an open rate of 34% from 2008-2010, in comparison to the industry average of 12-17%.• Consistently maintained a renewal percentage over 85% each season from 2005-2008.

• Oversaw 5-person department that managed over 2,000 women’s golf events during the summer months.• Worked with national golf organizations on event logistics including sponsorships, hospitality and celebrity appearances.• Assisted customers in determining the most effective way to apply sponsorship programs to maximize ROI for venues and sponsors.

• Developed marketing scripts as Public Address Announcer and Official Scorekeeper at all home games. • Created and sold sponsorship packages and trade agreements to local businesses which resulted in additional revenue.• Fulfilled all Corporate Partner agreements and ensured the delivery of corporate sponsorships during in-game activities.

•Prepared and promoted team videos for Internet viewing by Club Partners to help ensure sponsorship agreement requirements. •Conducted fan and player interviews for publication in weekly and monthly team program and magazine.

Masters Degree; School, Sport & Recreation Management; Tourism & Hospitality Management

Bacherlors, Sports Management