Develop & manage marketing strategies for power brands like Elidel, Suntris & tail brands like acnacalm, and cideAD. Driving new product launches like Dermoflan AD & market share growth across domestic markets.Brand Strategy & Identity:Conduct market research to understand target audience needs and competitor landscape.Developing brand plans & establishing the brand positioning.Driving brand voice & company strategy through sales force as well as digital media.Product Management & Development:Identify market gaps and opportunities for new product launches with the Business development teamAnalyze product performance and sales data to identify areas for improvement.Manage product lifecycles, including product launches, promotions, and potential product discontinuation.Marketing & Communication:Helping the sales team with KOL management & building relationship with potential customersManaging marketing budgets and ensuring return on investment (ROI) for marketing campaigns.Oversee the creation of marketing materials like communication tools, social media posts, etc.Driving marketing activities for key business leaders, PAN India.

Elevation from medical representative to product executive gave my career significant growth.During my role as product executive, I was responsible for 2 key brand portfolios- Photoderm & Pigmentbio.Brand Planning- Developing brand marketing strategy & execution plans based on categories to achieve brand growth targets.Campaign management- From ideation to execution with the key set of customers through sales teamsCreating In-clinic communication tools through different means of channel.Email marketing- Generating doctor leads from remote geographies & helping sales team for the loop closure

In my professional journey of Medical representative, I learned my customers behaviours & how to engage them to establish my brands.Working as a Professional sales manager helped me to set the ground for my upcoming marketing journey.

I worked as market surveyor for two months in which I dealt with diabetologists, endocrinologists, podiatrist.