Diane has over 30 years of extensive marketing, branding, B2B, digital content strategy and project management experience for corporations, associations and not-for-profit organizations. She provides a history of serving as a trusted resource and leveraging broad knowledge to program manage targeted solutions and innovative campaigns that support critical objectives. She offers extensive experience facilitating brainstorming and decision-making sessions for senior business leaders. For clients such as American Express, Resy, Bloomberg Philanthropies, and Memorial Sloan Kettering Cancer Center, Diane has managed both market and stakeholder research to develop user stories and improve customer experiences. In the not-for-profit space, Diane successfully led the Plastics Industry Association, the National Automobile Dealers Association, American Chiropractic Association and other clients through the process of overhauling pricing structure and how essential benefits are presented and delivered to constituents. She guided senior staff through the clarification of goals and deeper understanding of needs of targeted audiences. She managed communications among project stakeholders, vendors and creative agencies which resulted in new ways of delivering value to these industry influencers.At SOCMA, Diane launched and produced large global conferences and trade shows for the chemical industry. Served in Vice President role overseeing work streams for stakeholders, vendors, agencies and business partners.________________________________Skills:Marketing and Branding| Strategic Planning | Project Management | Digital Marketing Strategy | Quantitative and Qualitative research | Executive Level Presentations | Strategic Communications | Change Management | Business Process Redesign | Multi-Cultural Partnerships
Listed skills include Strategic Planning, Marketing Communications, Leadership, Marketing, and 28 others.