Senior Business Consultant
CurrentLapine Group’s consulting methodology combines deep business strategy with a keen understanding of traditional and emerging trends in marketing, user experience, and technology. Our track record of partnership, strategic planning, and out-of-the-box thinking enables our clients to create breakthrough customer-focused programs and solutions. We collaborate with our clients and their partners to maximize investment in on and offline business initiatives. Whether managing a large cross-functional team to implement a new consumer product, advising clients on a social media strategy, or developing an online community, the Lapine Group infuses fresh thinking and a deep commitment to our client’s success in every project.Representative client work:Developed the strategy and content to support online dynamic help for American Express’s Corporate Card digital portal.Enabled the reimagining of the key donor publication for a large cancer center by soliciting the input of internal stakeholders and mapping their feedback against results from external donor surveys.Led teams in Global Advertising at American Express to redesign current product offerings and find ways to deliver new value to cardholders. Supported the launch of a new small business co-brand product ensuring marketing content compliance.Served as project manager for a large multifaceted global advertising campaign. Managed communication among multiple stakeholders, vendors, and agencies.Serve as part of the American Express Global Brand Strategy team in ensuring all consumer card member and commercial client offers are consistent and on brand.
