Key strategic thought partner at internationally reknowned cancer hospital. Collaborate with multi-disciplinary stakeholders across the institution on patient, provider, researcher, and clinical operator initiatives.  Wear multiple hats to develop digital strategies, launch products, and deliver best-in-class experiences. Representative projects:* International Patient Experience: Digital strategy to improve end-to-end patient experience and streamline clinical operations for India-based patients seeking remote opinions. * Oncology Benefits Solution: Brand positioning, key messages for DTC and B2B target audiences, cross-channel communications planning (owned/paid), and analytics & insights. * Business Case for Physician Relations: Data analysis (financial & physician referral data), executive presentation outlining case for expanding team.* Patient Appointment Scheduling Operations: Agile project management, requirements definition, and implementation of Salesforce application designed to automate intake process for new patients. Integrated with EPIC, public-facing website, patient portal, and medical record platforms.* Digital Cancer Screening & Prevention Tool: Business requirements, managed agency developing interface design, front-end/back-end development, go-to market strategy for interactive tool intended to boost cancer screenings. * CRM Implementation: RFP process, foundational implementation and, application development for first CRM system ever deployed at institution. Integrated with enterprise-wide systems and accommodated complex data storage rules related to HIPAA. * Digital Brand Architecture: Partnered with branding agency on enterprise-wide strategy to create a cohesive digital ecosystem that reinforced brand narrative while improving SEO authority.* Digital Roadmap & Website Relaunch: Collaborated with 100+ internal stakeholders and managed two external agencies to develop strategic plan and launch rebranded website.

Oversaw business strategy, requirements definition and delivery for an interactive agency specializing in user experience design (web & mobile) for healthcare and financial services clients.

Assisted clients in leveraging digital platforms to meet their organizational goals. Representative projects:* Non-profit social media: Audited social media efforts, provided strategic and tactical recommendations, and trained client team.* Digital marketing for start-up: Performed competitive assessment, created communications plan as well as tactical recommendations for organic/paid search and paid social.* Blog Development: Developed requirements, built blogs, and trained users.

Client-side presence supporting senior management on range of activities from integrated marketing campaigns to product strategy and employee change management.Representative projects include: Marketing & UX for specialty retailer: Developed integrated marketing plan along with recommendations to improve user experience across all digital touchpoints. Recommendations drove triple-digit growth in online sales over 18 months. Cause Marketing Promotions: Played critical role in managing and executing groundbreaking cause marketing campaigns for a large financial services company. Key areas of contribution:* Oversaw program management office involving cross-functional internal and external stakeholders* Handled relationship with high-profile advisory panel including contract coordination, video production and project judging. * Developed and executed integrated communications plan. * Provided post-campaign analysis along with recommendations for future campaigns.Omni-channel Media Campaign: Oversaw execution of holiday media campaign for a large financial services company.Change Management: Planned and managed implementation of new consumer brand positioning to 500+ employees.

Project management, information architecture, design and website development for a variety of brands including: MasterCard, L’Oréal (Maybelline & Fructis) and A&E Television Networks. Served as client contact on all projects. Responsible for on-budget delivery of projects valued up to $2MM.• Managed 10 person delivery team to redesign multi-lingual corporate site for international firm based in Geneva, Switzerland. Developed site information architecture and content strategy including template design for content management system.• Coordinated online advertising campaign for the US Launch of L’Oréal Fructis hair products.• Led delivery team for mastercard.com redesign - site won the 2001 Card Industry Marketing Award for “Best Credit Card Website.”• Nominated by peers to win “Client Service Excellence Award” for work on MasterCard during Q1 2001.• Directed ongoing content updates to the A&E Television content and e-commerce sites.

Responsible for on-time and on-budget website delivery for legal industry clients. Contributed to development of proprietary content management system specifically designed for the legal industry.

Spearheaded implementation of market reporting software solution in over 60 worldwide Diners Club franchises. Conducted software training sessions in England, Thailand, Brazil and Ecuador.

Supported over 40 salespeople located throughout the US. Created training materials for national establishment sales training seminars.