Stephen Rosenfeld Email & Phone Number

New York, Ny

Responsible for leading PMO activities and supporting various clients including:Global Healthcare Company: Worked with Brand Management to develop, implement & socialize brand standards across the enterprise, while providing strategic consultation to business partners to support appropriate application of the brand. Led initiatives to further evolve brand standards & governance, including development of iconography system, video & digital brand guidelines, and on-going communication of… Show more Responsible for leading PMO activities and supporting various clients including:Global Healthcare Company: Worked with Brand Management to develop, implement & socialize brand standards across the enterprise, while providing strategic consultation to business partners to support appropriate application of the brand. Led initiatives to further evolve brand standards & governance, including development of iconography system, video & digital brand guidelines, and on-going communication of all new standards. Created eLearning tutorials to efficiently deliver brand training to enterprise in a low-cost, trackable & scalable manner. Guided efforts to refresh content on client’s brand asset management system (BAM) to align with new visual identity, including BAM re-skin with new functionality and overhaul of inefficient architectures.Global Financial Services Company: Served as PMO for client’s effort to recognize 50-Year Members and various small business acquisition initiatives.Globally-recognized Specialty Hospital: Managed content delivery for launch of new website. Show less

New York, Ny

International Card Services Customer Privacy Champion: Provided guidance on privacy approaches and managing end-to-end response to data privacy breaches.OPEN Small Business Card Consultant: Lead acquisition and welcome efforts for Extended Payment Option via direct marketing channels.Global Network Services Consultant: Managed relationship with external Partners issuing the American Express Card (UBS/Barclays and USAA).Card Marketing Strategy Consultant: Managed… Show more International Card Services Customer Privacy Champion: Provided guidance on privacy approaches and managing end-to-end response to data privacy breaches.OPEN Small Business Card Consultant: Lead acquisition and welcome efforts for Extended Payment Option via direct marketing channels.Global Network Services Consultant: Managed relationship with external Partners issuing the American Express Card (UBS/Barclays and USAA).Card Marketing Strategy Consultant: Managed far-reaching communications efforts for Members Project®, an online community for socially aware Cardmembers. Show less

Managed American Express ATM relationship with 7-Eleven. Planned 2004 marketing program emphasizing marketing, signage, ATM placement, and pricing initiatives to drive revenue.

Supervised Franchise Program delivery to 300 travel offices in Australia and New Zealand. Maximized Network satisfaction by implementing effective, value-added programs focused on improving customer service delivery and serving as liaison between American Express and Network Partners.

Developed and implemented strategies to establish and grow American Express coverage in new strategic markets. Focused on closing card acceptance gap, increasing usage, and strengthening relationships with Supermarket and Warehouse Club partners.

Expanded acquisition opportunities of Small Business Corporate Cards through various direct response channels.

Managed and developed Credit Card Registry and Legal Services Plan fee-based products.

Bachelor Of Science, Industrial Engineering

Master Of Business Administration, Marketing